The new dynamics of publishing

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The publishing industry is evolving at an astoundingly fast pace. Besides going digital, the industry is gradually transitioning from a b2b business model to a b2c model. This is largely due to the changing scenario of retail, distributions sales and marketing, all owing to the recent and widespread popularity of social networking or social media.
-- Presented at the O' Reilly Tools of Change Conference 2010, By Sameer Shariff, Founder and CEO of Impelsys Inc. (iPublishCentral)

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The new dynamics of publishing

  1. 1. The new dynamics of publishing Private and Confidential www.ipublishcentral.com - Sameer Shariff, CEO, Impelsys
  2. 2. Audience Development
  3. 3. Transitioning from B2B to B2C Manufacturing to Service Industry Shift
  4. 4. Results From Experimentation iPublishCentral Portal Customers
  5. 5. Sameer Shariff [email_address] http:// www.ipublishcentral.com

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