“AN ANALYTICAL STUDY OF FACTORS
AFFECTING JOB SATISFACTION &
MOTIVATION WITH SPECIAL
YAMAHA MOTORS INDIA PVT. LTD.,”
INDUSTRY PROFILE - AUTOMOTIVE
The Indian two wheeler industry is the world’s
second largest with a market size of about Rs
In the fiscal year of 2010-11, 76% the of the total
auto mobiles sold in the nation were two
MAJOR PLAYERS IN THE INDUSTRY AND
Type - Public
Industry - Automotive
Founded – July1,1955(Japan)
Headquarter - Japan
President - Hiroyuki Yanagi
Employees – more than 2000
Yamaha motors is amongst the most popular bike
manufacturers in India.
The company has given some most successful bikes like RX100
to Indian roads and is a tough competitor for other biking giants.
Presently 13 models are available from Yamaha's garage in India
Yamaha made its initial foray into India in 1985.
Subsequently, it entered into a 50:50 joint-venture with the
Escorts Group in 1996.
However, in August 2001, Yamaha acquired its remaining stake
becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan
In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to
become a joint-investor in the motorcycle manufacturing company
"India Yamaha Motor Private Limited (IYM)".
INTRODUCTION TO TOPIC
can be defined as a stimulus, a drive or
incentive in this case, that drives individuals
to accomplish personal and organizational
Job satisfaction relates to people’s own
evaluation of their jobs against those issues
that are important to them
- Job content
- Occupational level
- Pay and promotion
- Work group
- Educational level
Lack of communication
Response of the employees
Limited resource materials
Research Design Descriptive
Universe of the study Employees of Yamaha motor India pvt ltd,
Method of data collection Questionnaire, websites, journals
Sampling method Simple random sampling
Sampling size 60 employees
Data analysis techniques Pie charts, tables
Working conditions are good.
Opportunities are given for advancement.
Organization makes their employees feel
that their work is important for the
Kaizen award ceremony.
Employees are happy with the changing
culture (escort culture is vanishing and
Japanese culture is coming).
SUGGESTIONS & CONCLUSION
Feedback has to be given on a regular basis.
Accountability of job needs to be increased.
Employee participation in policies decision
Management should encourage CFTs (Cross