Interest Based Advertising WE DON'T FOLLOW , WE CREATE
<ul><li>What do we do? </li></ul><ul><li>What is the meaning of “Online Advertising”? </li></ul><ul><li>Advantages of “Onl...
<ul><li>We place Ads </li></ul><ul><ul><li>We place Ads on Facebook. </li></ul></ul><ul><ul><li>We place Ads on Google. </...
<ul><li>Online Advertising  is an advertising channel which  uses the Internet and World Wide Web to deliver marketing mes...
<ul><li>Advantages of “Online Advertising” </li></ul>Reach Campaign  Monitoring Accuracy Immediacy Interactivity Ad Campai...
<ul><li>Interest-Based-Targeting is a technology developed by iMediaStreams [patent pending]; </li></ul><ul><li>The techno...
<ul><li>Advertiser/Agency: A person, organization or company that places advertisements over the internet in order to targ...
<ul><li>Online Ad Campaign Execution Process </li></ul>Advertiser/Agency Service Provider 1 Setup Campaign [Creative & Med...
<ul><li>Internet Usage in Perspective </li></ul>Source : www.internetworldstats.com Population (2009 Est.) :  202,687,005 ...
<ul><li>Madar Research Arab Online Ad Spending To Grow To  $142 Million By 2011. </li></ul><ul><li>Karim Beshara, CEO LINK...
<ul><li>Reach to more than 14,000,000 Bloggers interests, sentiments and demographics on different topics; </li></ul><ul><...
<ul><li>iMediaStreams is the only Middle Eastern ad network that integrates the most prominent local and international web...
For more information, please contact us: AMIRAL Management Corporation[AMC] 29 Farid Street Heliopolis - Cairo – Egypt Pho...
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Online Marketing in Emerging Markets: The Middle East

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An overview of the online marketing space eco-system in the Midfdle East as an emerging market.

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Online Marketing in Emerging Markets: The Middle East

  1. 1. Interest Based Advertising WE DON'T FOLLOW , WE CREATE
  2. 2. <ul><li>What do we do? </li></ul><ul><li>What is the meaning of “Online Advertising”? </li></ul><ul><li>Advantages of “Online Advertising” </li></ul><ul><li>Interest-Based-Targeting </li></ul><ul><li>Elements of Online Advertising Business </li></ul><ul><li>Online Ad Campaign Execution Process </li></ul><ul><li>Market Volume </li></ul><ul><li>Historical Background to AMC in Online Advertising </li></ul><ul><li>Our Vision/Objectives </li></ul><ul><li>The Proposed Financial Model </li></ul><ul><li>Our Recommendations </li></ul><ul><li>Outline </li></ul>
  3. 3. <ul><li>We place Ads </li></ul><ul><ul><li>We place Ads on Facebook. </li></ul></ul><ul><ul><li>We place Ads on Google. </li></ul></ul><ul><ul><li>We place Ads on Yahoo. </li></ul></ul><ul><ul><li>We place Ads on MSN and MSN Arabia. </li></ul></ul><ul><ul><li>We place Ads on YouTube </li></ul></ul><ul><ul><li>We place Ads on Premium websites such as Amr Khaled, Akmasry Alyom, Massrawy, 140 online, Islamonline, … </li></ul></ul><ul><li>We focus on the Middle Eastern audiences , Locals and Expats. </li></ul><ul><li>We listen to the Bloggers and social Media and use the analyzed information for </li></ul><ul><ul><li>Business intelligence reporting, </li></ul></ul><ul><ul><li>To better target our placed ads. </li></ul></ul><ul><li>What do we do? </li></ul>
  4. 4. <ul><li>Online Advertising is an advertising channel which uses the Internet and World Wide Web to deliver marketing messages about products or services. </li></ul><ul><li>Examples of online advertising include: </li></ul><ul><ul><li>Contextual ads on search engine result pages; </li></ul></ul><ul><ul><li>Banner ads; </li></ul></ul><ul><ul><li>Video ads; </li></ul></ul><ul><ul><li>Audio ads [on internet radio stations]; </li></ul></ul><ul><ul><li>Mobile ads. </li></ul></ul><ul><li>What is the meaning of “Online Advertising”? </li></ul>
  5. 5. <ul><li>Advantages of “Online Advertising” </li></ul>Reach Campaign Monitoring Accuracy Immediacy Interactivity Ad Campaign Cost Reduction Targeting capabilities Open 24 H /7 DAY
  6. 6. <ul><li>Interest-Based-Targeting is a technology developed by iMediaStreams [patent pending]; </li></ul><ul><li>The technology is unique as it accesses online communities [i.e. social networks, blogs, etc.] to collect, analyze and utilize the sentiment data of potential online consumers; </li></ul><ul><li>Operationally, the collected data is consolidated, filtered and analyzed to provide useful statistics which advertisers use as a guideline to plan advertising campaigns. </li></ul><ul><li>Data is updated on a daily basis, and hence is sensitive to the events that take place worldwide; </li></ul><ul><li>Example: Given that “ users who are interested in Automotives tend to spend 60% of their internet access time on automotives websites, 20% on sports websites, 15% on news websites, and only 5% on entertainment websites ”, a company promoting its latest car models may consider distributing the campaign budget based on the above analysis [as opposed to emotional/hearsay based decisions) , thereby providing for the placement of their advertisement budget in a highly cost effective fashion. </li></ul><ul><li>Interest-Based-Targeting </li></ul>
  7. 7. <ul><li>Advertiser/Agency: A person, organization or company that places advertisements over the internet in order to target customers for products, services and information. </li></ul><ul><li>Elements of Online Advertising Business </li></ul><ul><li>Publisher: An individual or entity who owns/manages a website which includes area(s) “Zone(s)” in which advertisements may be displayed. </li></ul><ul><li>Service Provider: An individual or entity which has access to a network of publishers “Ad Network”, and has the capability to manage and execute Online Advertising campaigns using specialized software applications. </li></ul><ul><li>Creative: The digital artwork [i.e. text, video clip, audio stream, image, flash banner, etc.] designed/used by the Advertiser to promote the product or service. </li></ul>
  8. 8. <ul><li>Online Ad Campaign Execution Process </li></ul>Advertiser/Agency Service Provider 1 Setup Campaign [Creative & Media plan] Publisher (2) Publisher(n) Internet User 2 Access the internet Process Request 4 Publisher (1) Request ad 3 Deliver ad 5
  9. 9. <ul><li>Internet Usage in Perspective </li></ul>Source : www.internetworldstats.com Population (2009 Est.) : 202,687,005 Internet Users : 47,964,146 % Population : 23.7 % User Growth (2000-2009) : 1,360.2 % Middle East Population (2009 Est.) : 6,565,118,203 Internet Users : 1,620,906,262 % Population : 24.7 % User Growth (2000-2009) : 353.1 % Rest of the World Population (2009 Est.) : 83,082,869 Internet Users : 14,290,253 % Population : 17.2% User Growth (2000-2009) : 1,000 % Egypt
  10. 10. <ul><li>Madar Research Arab Online Ad Spending To Grow To $142 Million By 2011. </li></ul><ul><li>Karim Beshara, CEO LINKdotNET Marketers have realized the added advantages that online advertising has over traditional media. </li></ul><ul><li>Google Egypt About 75% of total advertising budget will go online by 2020 . </li></ul><ul><li>What the BIG Industry Players Say </li></ul>
  11. 11. <ul><li>Reach to more than 14,000,000 Bloggers interests, sentiments and demographics on different topics; </li></ul><ul><li>Reach to more than 10,000,000 unique Monthly users in the Middle East regions; </li></ul><ul><li>Response rate of the ads placed by iMediaStreams are higher 3 times than the industry average due to our targeting technology. </li></ul><ul><li>Three published patents with proven higher results than industry average in online marketing effectiveness; </li></ul><ul><li>Secured Google as a direct advertiser, where Google is promoting iMediaStreams network to its agencies in the Middle East region via Newsletters and within the Google Adword sales team. </li></ul><ul><li>Facts about iMediaStreams </li></ul>
  12. 12. <ul><li>iMediaStreams is the only Middle Eastern ad network that integrates the most prominent local and international websites under one roof with a single targeting and reporting system, which lowers the time to reach to your Middle Eastern target audiences in an optimized fashion. </li></ul><ul><li>iMediaStreams technology has been featured on ART TV, Nile TV, Egyptian Satellite Channel, Almasry-Alyoum Newspaper, AlAhram Newspaper and Egypt Daily News. </li></ul><ul><li>Facts about iMediaStreams </li></ul>
  13. 13. For more information, please contact us: AMIRAL Management Corporation[AMC] 29 Farid Street Heliopolis - Cairo – Egypt Phone : 002 – 24149944 Email: emarketing@amc.amiral.com iMediaStreams, LLC 211 Warrent Street,Innovation Zone Newark, NJ 07103 Phone:+1 973 565 915110 E-mail: info-mena@imediastreams.com

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