iServe Media Planning Tool

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iServe Media Planning Tool

  1. 1. Online Advertising Intreset Based Targeting Technology TM Prepared By: Khalifa Hassan E-Commerce Head AMIRAL Management Corporation AMC©2009  
  2. 2. iServe Ad Network
  3. 3. iServe Ad Network - Facts Facts <ul><ul><li>7+ Million unique users, </li></ul></ul><ul><ul><li>500+ Million impressions per month, </li></ul></ul><ul><ul><li>22+ Premium Publishers ( International/Middle Eastern ), </li></ul></ul><ul><ul><li>Complete site transparency. </li></ul></ul><ul><ul><li>Direct Response : optimize to target CPA </li></ul></ul><ul><ul><li>Branding : channel targeting to build up impression coverage </li></ul></ul><ul><ul><li>Select your sites from the network </li></ul></ul><ul><ul><li>Set CPM or CPC or Flat Fee </li></ul></ul><ul><ul><li>Optimize to CPA </li></ul></ul><ul><ul><li>Test and learn </li></ul></ul><ul><ul><li>Full support and consultation </li></ul></ul>
  4. 4. iServe Ad Network - Key benefits iServe Ad Network <ul><li>Reach </li></ul><ul><ul><li>Reaches every conceivable audience in online environments. </li></ul></ul><ul><ul><li>Including: Blogs, Forums, online game pages, premium content sites, in-video, and social networks. </li></ul></ul><ul><li>Relevance </li></ul><ul><ul><li>Reaches 8 million internet users per month. </li></ul></ul><ul><ul><li>Target by combining categories, interests, geography, specific sites, unique users or time. </li></ul></ul><ul><li>ROI </li></ul><ul><ul><li>Category level reporting, Placement Performance Reports, conversion tracking, and Google Analytics info. </li></ul></ul><ul><ul><li>Measure reach, ad effectiveness and frequency. </li></ul></ul><ul><li>Easy of Execution </li></ul><ul><ul><li>Text, image, flash, commerce, interactive component, and user-initiated click-to-play video ads. </li></ul></ul><ul><ul><li>Budget can set bids for clicks or impressions. </li></ul></ul>
  5. 5. Challenge
  6. 6. <ul><ul><li>Although ,media planning is very important for marketers’ operations, it is not performed as efficiently as one might suppose </li></ul></ul><ul><ul><li>The planner is faced with many different kind of problems that make it difficult to arrive to objective decisions. </li></ul></ul>Media Palnning Problems Media Planning Problems Insufficient Media Data for Creative Ideas Time Pressures Measuring Advertising Effectiveness
  7. 7. Traditional Online Advertsing Planning Setps Just follow and Go to the Traditional Websites The result will be a traditional plan 1 2 Traditional Planner, will do Creativity Time Execution [Difficult]
  8. 8. Creative Online Advertsing Planning Setps Researching for Suitable Websites Contacting the Websites’ Owners Checking Websites’ Traffic Choosing the Suitable Banners Negotiating the Cost[Rate Card] Providing and Discussing the Plan with Boss/Client Editing Measuring campaign Success Rejected Approved 1 2 3 4 5 6 8 7 Creative Planner, will do Execution [Difficult] Creativity Time
  9. 9. Our Methodology
  10. 10. Our Methodology TRACKING TARGETING PLANNING
  11. 11. Targeting
  12. 12. Interest Based Targeting TM <ul><ul><li>iPoint, is our business intelligence solution that collects internet users data [such as interests , opinions,…]in the blogs, online communities and forums, and translates it into Marketing researches updated daily to help Marketer to build his online campaign based on online marketing research. </li></ul></ul><ul><ul><li>Example: if the advertiser is working in the automotive field, iPoint will advice him to distribute his budget with the same percentage of the internet users interest ( 60% automotive websites, 20 sports,15% news,5% entertainment). </li></ul></ul>
  13. 13. <ul><ul><li>Crawl 50 Million Posts daily for demographics and users sentiments. </li></ul></ul><ul><ul><li>Identify the Profiles associated with the buzz in social networks. </li></ul></ul><ul><ul><li>Provide daily intelligence for ad placements. </li></ul></ul><ul><ul><li>Serve Interest Based ads. </li></ul></ul><ul><ul><li>Automatically update ad serving based on “ Spoken ” changes in the social networks. </li></ul></ul><ul><ul><li>Real time accurate reporting. </li></ul></ul>Interest Based Targeting TM
  14. 14. Planning
  15. 15. <ul><ul><li>New Media Planning tool Uses Actual Customer interest to Identify the Best Media Opportunities. </li></ul></ul>Planning - Media Planning Tool Media Planning Tool Advertiser Data Budget, Geo Targeting Language … Web-Wide Data Sites located in iServe Ad Network Google Ad Network … . Site #1 Site #2 Site #3 Site #4 Site #5 Site #6 Site #7 Site #8 Media Planning Tool identifies sites with the highest concentration of customers that Fit advertiser market brief Site #9 Site #9 Site #9
  16. 16. <ul><ul><li>Media Planning Tool helps Marketer(s) to plan his creative online advertising campaign in 3 minutes , just in 4 steps : </li></ul></ul><ul><ul><ul><li>Inserting advertising brief (geo targeting, age, gender….), </li></ul></ul></ul><ul><ul><ul><li>Identifying the campaign budget, </li></ul></ul></ul><ul><ul><ul><li>Playing a selection game between offered banners based on iPoint marketing research, </li></ul></ul></ul><ul><ul><ul><li>Download Media Plan Sheet And getting separated profile for each website that has been selected. </li></ul></ul></ul>Planning - Media Planning Tool
  17. 17. Planning - Media Planning Tool Step #1 : Select Targeting [ Country, Age, Gender, Time, and Date ] Step #2 : Identify Budget [ for CPM, CPC, flat Fee , …. ] Step #3 : Select Placements [Based on iPointTM market research] Step #4 : Download Media Plan Sheet And Get separated profile for each website that has been selected
  18. 18. Tracking
  19. 19. <ul><ul><li>Which online advertising works? Which doesn't. Advertising tracking is an essential tool if we are to make our advertising and marketing more effective. </li></ul></ul><ul><ul><li>iServe Solution provides Tracking Service that is Free , and iServe Tracker will show you: </li></ul></ul><ul><ul><ul><li>Click-thru Rates [CTR]. </li></ul></ul></ul><ul><ul><ul><li>How many responded to your online ads. </li></ul></ul></ul><ul><ul><ul><li>How many responses lead to sales/subscriptions/... </li></ul></ul></ul><ul><ul><ul><li>Your ROI (return on investment) for every advertising campaign. </li></ul></ul></ul><ul><ul><ul><li>Which ad copy or text brings the best results. </li></ul></ul></ul><ul><ul><ul><li>Confirmation of your PPC (pay-per-click) results. </li></ul></ul></ul>Tracking
  20. 20. Rate Cards
  21. 21. <ul><ul><li>Starting from 0.90 $ to 1.60 $ </li></ul></ul>Rate Cards CPTM [Cost Per Targeted Thousand Impressions] <ul><ul><li>Starting from 0.06 $ to 0.19 $ </li></ul></ul>PPC [Pay-per-click] Pay-per-click (PPC) advertising has become a popular option for many online advertisers. The promise of PPC advertising is as beautiful as it is simple: You only pay for the visitors that actually click on your Ad. So you are guaranteed the multiple impressions and on Ad Network this amounts to millions of impressions! <ul><ul><li>Starting from 280 $ to 1,900 $ </li></ul></ul>Flat Fee [Monthly Basis] All below rate cards for advertising on premium website
  22. 22. For more information, please contact us: AMIRAL Management Corporation[AMC] 29 Farid Street Heliopolis - Cairo – Egypt Phone : 002 – 24149944 Email: emarketing@amc.amiral.com iMediaStreams, LLC 211 Warrent Street,Innovation Zone Newark, NJ 07103 Phone:+1 973 565 915110 E-mail: info-mena@imediastreams.com

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