Introduction to Organic App Marketing and App Store Optimization
Report
iseffFollow
Dec. 3, 2012•0 likes•2,089 views
Introduction to Organic App Marketing and App Store Optimization
Dec. 3, 2012•0 likes•2,089 views
Download to read offline
Report
Technology
Organic app marketing and app store optimization are the future of app marketing. Follow along as we present the idea of organic, unpaid, app marketing as well as an example case study of exactly how to optimize your app store presence.
iseffFollow
Recommended
Establishing An Enterprise Mobile Practice by Ron McCamishkarch15
17 Action Points to Build a Mobile Website Visitors LoveStoney deGeyter
Good Practices to Maximize Your Mobile SEOAleyda Solís
How much doest it cost to develop an appOksana Kovalchuk
Aso prepared by Mr.Mohammed NeamatallahMobdoo
CodeStrong ASO KeynoteJeremia Kimelamn
More Related Content
Viewers also liked
App Store Optimization tiConf 2014 Singaporemurrayde
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Aso - App Store OptimizationRuben Vezzoli
App Store Optimization GuideAyush Jain
Windows Phone ASO - App Store OptimizationMika Levo
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Similar to Introduction to Organic App Marketing and App Store Optimization
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
Mobile SEO - Best Practices & Opportunities by @aleyda at #ionSearchAleyda Solís
Mastering Mobile SEO for Your Website and Native App ContentBranch
Mobile App Development SingaporeMYOB!Assist
Alex jubien-think mobileApp Promotion Summit Conference
Next is what?Dipali Thakkar
Recently uploaded
"Data Mesh in Kubernetes", Andrii SyniukFwdays
EuroBSDCon 2023 - (auto)Installing BSD Systems - Cases using pfSense, TrueNAS...Vinícius Zavam
Mastering Automation Quality: Exploring UiPath's Test Suite for Seamless Test...DianaGray10
Deep Dive Microsoft Viva Insights - Collabdays Bletchley Park 2023Chirag Patel
GIT AND GITHUB (1).pptxGDSCCVRGUPoweredbyGo
Cloud Study Jam ppt.pptxPoorabpatel
Introduction to Organic App Marketing and App Store Optimization
- 1. MOBILEDEVHQ Understand. Improve. MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 2. AGENDA Introduction / Context Organic App Marketing App Store Optimization ASO vs SEO Making an ASO Plan iOS vs Google Play Other Organic Channels MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 3. ABOUT ME Ian Sefferman Co-Founder / CEO Began working in App Ecosystem in 2009 Previously with Amazon.com MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 4. ABOUT MOBILEDEVHQ 2009-2010 2011 2012- MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 5. ABOUT MOBILEDEVHQ MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 6. ORGANIC APP MARKETING MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 7. APP STORE OPTIMIZATION MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 8. ASO VS SEO: SEO On-Page: Off-Page: Title Tag Linkbuilding H1, H2, H3 Anchor text Keyword Density Social URL: Domain and Path MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 9. ASO VS SEO: ASO On-Metadata: Off-Metadata: App Name Downloads / Velocity Description Rating / Reviews Keywords Social Screenshots Linkbuilding Publisher MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 10. ASO PLANNING: HAIKU DECK MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 11. ASO PLANNING: COMPETITION MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 12. ASO PLANNING: CATEGORY MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 13. ASO PLANNING: KEYWORDS MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 14. ASO PLANNING: TITLE Bad Haiku Deck Good Haiku Deck – Beautiful Slideshow Presentations MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 15. ASO PLANNING: KEYWORDS Bad photo keynote powerpoint… Good photo,keynote,powerpoint,present,slides,… MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 16. ASO PLANNING: DESCRIPTION MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 17. ASO PLANNING: DESCRIPTION The First Sentence “Haiku Deck is the simple new way to create stunning presentations – whether you are pitching an idea, teaching a lesson, telling a story, or igniting a movement.” MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 18. ASO PLANNING: DESCRIPTION Authoritative Reviews “A smart app that makes beautiful slide shows in no time and makes your iPad a more productive tool” – Wall Street Journal MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 19. ASO PLANNING: DESCRIPTION Features “Instantly create the perfect look by choosing from a range of stylish themes.” MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 20. ASO PLANNING: SCREENSHOTS MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 21. ASO PLANNING: LAUNCHING MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 22. ASO PLANNING: USING PAID Paid Downloads Download Velocity Search Top Charts Rankings MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 23. iOS VS GOOGLE PLAY iOS Google Play Keyword Field No Keyword Field No Description Description PageRank of detail page MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 24. iOS VS GOOGLE PLAY MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 25. iOS VS GOOGLE PLAY MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 26. iOS VS GOOGLE PLAY MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 27. iOS VS GOOGLE PLAY MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 28. OTHER ORGANIC CHANNELS MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 29. OTHER ORGANIC CHANNELS MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
- 30. MOBILEDEVHQ Understand. Improve. MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
Editor's Notes
- I’m Ian Sefferman, CEOTalking about Organic App Marketing, which I’ll define later, but roughly any non-paid channels to get usersShould be informal, feel free to interrupt with questions, Q&A afterwards as well
- Any channel that will bring users to your app that you don’t pay on a per install basisPaid channels are not profitable: high prices and low quality
- Process of ranking highly in the app storeSearch and Top ChartsInvolves choosing the correct keywords, managing and optimizing your app store presence, and ensuring you are following through day over dayVery early in this process, lots of changes happening, equivalent to ’95 in web search, chomp, etc65% of app users…
- Before you ever start, you want to know who is your competitionWant to know how popular they are
- Category management mattersRelevance, Volume, and DifficultyUse competitors to help drive this
- Only 100 characters in iOS, must choose incredibly wiselyRelevance,Difficulty,Volume
- Include keywordsNot necessarily same as app name on deviceFor discoverability and users clicking
- iOS only, will talk about that100 charactersComes from history in musicStemming isn’t goodAlways use commas, never spaces
- * Descriptions should optimize for conversion and web based SEO
- Most importantWhat app is aboutWhy you should download it immediatelyRest is covered
- Your reviews will be filled with junkUse this as an opportunity to get social proof, and reviews from someone who matters
- * Focus on what the user cares about, not how it is implemented
- First screenshot is most important: new tilesUsing text in screenshots is a good idea!
- Focus on feedbackSpend a monthGet ratings highlyFix bugs, implement necessary features
- Virtuous cycleBurst spendGet sophisticated
- Make it easy to share with friendsDon’t forget SMSDo it appropriately in the right places (when a user is happy, when a user needs another friend to help out, etc)Don’t be reliant on a single platform
- Choose the right publicationsAlso choose the right authors to pitchUnderstand their objectives: how are they paid (by post, by word, by page view?), what are their goals (pump out many stories, deep dives into a few stories, building readership, etc)Feeding data that is universally accessible is always a good strategyDon’t forget about guest posting