I don’t work for Twitter.        @ischafer
Most people follow 6 or more brands.Number of brands US Twitter users follow                    1-5                       ...
Followers want brands to talk to them.                              Reasons to follow a brand on Twitter           discoun...
Followers want brands to talk to them.                              Reasons to follow a brand on Twitter           discoun...
When brands talk, it has an impact.A brand’s followers are more likely to act.   More likely to purchase                  ...
Intel @intelThe #UltrabookHunt prizes have been found! Checkback soon for winner announcements and when thenext hunt begin...
Intel @intel        The #UltrabookHunt prizes have been found! Check        back soon for winner announcements and when th...
Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads
40% 60%           JUSTCREATE         CONSUME
60%        40%PLATFORM   PUBLISHER
Tips for #winning Twitter.
Be interesting.Copywriter interesting.
Be interesting.Copywriter interesting.
Tweets     Twitter @twitter            1m     For driving transactions.         Bring value.
Tweets         Twitter @twitter                                1m         For driving transactions.Bonobos @Bonobos       ...
Be exclusive.
(to engagement)
Don’t build silos.
Choose #hashtags wisely.
Think mobile.
Measure everything.Do the right research.    No excuses.
And it works great with TV.
Q&A@ischafer@deepfocus
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
The Entire Twitter Ad Platform in 30 Minutes
Upcoming SlideShare
Loading in …5
×

The Entire Twitter Ad Platform in 30 Minutes

6,771 views

Published on

My presentation at OMMA Social on 5/15/2012.

Published in: Business, Technology
1 Comment
21 Likes
Statistics
Notes
No Downloads
Views
Total views
6,771
On SlideShare
0
From Embeds
0
Number of Embeds
1,650
Actions
Shares
0
Downloads
0
Comments
1
Likes
21
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 7%-10% with a Promoted Trend \n\nBest performers deliver 40% - 60% engagement\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Twitter is for brands with something interesting to say. Don’t mess around with Tweets. Use copywriters that understand what makes not for a good ad, but for an actionable, shareable 140 characters.\n
  • \n
  • \n
  • \n
  • \n
  • as with any social platform, engagement increases reach.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • The Entire Twitter Ad Platform in 30 Minutes

    1. I don’t work for Twitter. @ischafer
    2. Most people follow 6 or more brands.Number of brands US Twitter users follow 1-5 33%Number of brands 6 - 20 36% 21- 30 12% 51+ 7% 0% 10% 20% 30% 40% % of Twitter users Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
    3. Followers want brands to talk to them. Reasons to follow a brand on Twitter discounts & promos 94% free stuff 88% fun & entertainment 87% updates on upcoming sales 79% access to exclusive content 79%stay informed on company news 69% learn about related topics 57% customer service 56% 0% 25% 50% 75% 100% % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
    4. Followers want brands to talk to them. Reasons to follow a brand on Twitter discounts & promos 94% free stuff 88% fun & entertainment 87% updates on upcoming sales 79% access to exclusive content 79%stay informed on company news 69% learn about related topics 57% customer service 56% 0% 25% 50% 75% 100% % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
    5. When brands talk, it has an impact.A brand’s followers are more likely to act. More likely to purchase 56%More likely to recommend 59%More likely to visit website 62% 0% 12% 25% 37% 50% 62% Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
    6. Intel @intelThe #UltrabookHunt prizes have been found! Checkback soon for winner announcements and when thenext hunt begins intel.ly/lm4idM + Promoted by Intel
    7. Intel @intel The #UltrabookHunt prizes have been found! Check back soon for winner announcements and when the next hunt begins intel.ly/lm4idM Promoted by IntelConnections are the new impressions. Amplification is the new frequency.
    8. Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads
    9. 40% 60% JUSTCREATE CONSUME
    10. 60% 40%PLATFORM PUBLISHER
    11. Tips for #winning Twitter.
    12. Be interesting.Copywriter interesting.
    13. Be interesting.Copywriter interesting.
    14. Tweets Twitter @twitter 1m For driving transactions. Bring value.
    15. Tweets Twitter @twitter 1m For driving transactions.Bonobos @Bonobos 1mSale unlocked! Our awesome fitting Oxfords are only $65 for thenext 24 hours. Get em while you can! bno.bs/oxfordsale#twixclusive Bring value.
    16. Be exclusive.
    17. (to engagement)
    18. Don’t build silos.
    19. Choose #hashtags wisely.
    20. Think mobile.
    21. Measure everything.Do the right research. No excuses.
    22. And it works great with TV.
    23. Q&A@ischafer@deepfocus

    ×