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Putting Social Media To Work For Newspapers

How to use social media to reinvent the newspaper business.

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Putting Social Media To Work,[object Object],For Fun and Profit!,[object Object],Ian Schafer, Founder & CEO, Deep Focus,[object Object],Heckle me right now: @ischafer,[object Object]
The challenge for you will be perhaps your greatest ever. As a producer of newspapers, what you must do first is determine how you conceive yourself. Are you an organization that supplies newspapers or are you an organization that supplies information? Remington and Underwood saw themselves as being in the typewriter business. IBM saw itself as being in the word-processing business. The rest is history.,[object Object],Interviews on the Shape of our Future, a project of the American Society of Newspaper Editors, Michael Hooker, former president of the University of Massachusetts,[object Object]
"The newspapers that prosper in the next century will be the ones that offer the best journalism, that master the subjects about which they write and acquire the talent and expertise to appraise and explain an infinite variety of events. . . . Newspapers can trust the fermenting computer industry to perfect the technologies that will gradually replace their presses and delivery trucks. It's talent that they will need to survive in the digital age -- gifted editors, reporters, and image artists who can find meaning in the approaching information glut.",[object Object],Max Frankel, New York Times Magazine,[object Object]
1995,[object Object]
Social media is changing everything.,[object Object],You’re in the conversation starting business.,[object Object]
The definition of news is evolving.,[object Object]

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Putting Social Media To Work For Newspapers

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  • 34. Use the amplification of your content to bring conversations back home
  • 35. Let relevancy guide the creation and promotion of your content
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Editor's Notes

  1. The problem with social media is that is really distracting from old media. is that it competes for attention with old media. And it is really good at winning.
  2. The problem with social media is that is really distracting from old media. is that it competes for attention with old media. And it is really good at winning.
  3. And the definition
  4. The problem with social media is that is really distracting from old media. is that it competes for attention with old media. And it is really good at winning.
  5. News was printed on paper.Newspapers sold 2 things: news and ads around news.
  6. News was printed on paper.Newspapers sold 2 things: news and ads around news.
  7. News was printed on paper.Newspapers sold 2 things: news and ads around news.
  8. News was printed on paper.Newspapers sold 2 things: news and ads around news.
  9. News is no longer pure information. It’s an object, just like everything else, shared between people that originates from a source. What happens to your business model when the source is not a necessary part of news reading anymore? The competition becomes everyone.
  10. The problem with social media is that is really distracting from old media. is that it competes for attention with old media. And it is really good at winning.
  11. Get smarter about your content, and what keeps bringing people back. If you want more activity around your content, you must know understand how content travels and brings people back.
  12. Get smarter about your content, and what keeps bringing people back. If you want more activity around your content, you must know understand how content travels and brings people back.
  13. News is a commodity. Conversation and emotion are not.
  14. News is a commodity. Conversation and emotion are not.
  15. News is a commodity. Conversation and emotion are not.
  16. News is a commodity. Conversation and emotion are not.
  17. News is a commodity. Conversation and emotion are not.
  18. News is a commodity. Conversation and emotion are not.
  19. News is a commodity. Conversation and emotion are not.
  20. News is a commodity. Conversation and emotion are not.
  21. News is a commodity. Conversation and emotion are not.
  22. News is a commodity. Conversation and emotion are not.
  23. News is a commodity. Conversation and emotion are not.
  24. Advertisers will pay more, yet still be left with a lower effective CPM.