Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

mKhoj assists Yamaha to popularise FZ 16

436 views

Published on

mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on
the mobile web has executed successful campaigns for numerous companies. One
such campaign was for Yamaha on the launch of FZ16, a prominent player in the
automotive industry. mKhoj handled the campaign in its entirety providing a host of
services which included strategizing, designing, planning and execution.

Published in: Technology
  • Be the first to comment

mKhoj assists Yamaha to popularise FZ 16

  1. 1. M khoj MOBILE AD NETWORK Yamaha campaign on the launch of FZ16 mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on the mobile web has executed successful campaigns for numerous companies. One such campaign was for Yamaha on the launch of FZ16, a prominent player in the automotive industry. mKhoj handled the campaign in its entirety providing a host of services which included strategizing, designing, planning and execution. Campaign objective Build brand recall · Engage consumers on mobile to drive higher · brand equity · Communicate features of the bike through Explore Yamaha FZ16 credible sources Yamaha FZ16 Mobile Video Target age group: 18 to 35 years Watch Video Reviews of FZ16 Download Yamaha on Mobile Campaign Advanced Enquiry Mobile video has always been the favorite · Locate Nearest Showroom among members. This tool was used to engage the audience Only mobile phones that had the capacity to · download were targeted Testimonials from existing consumers on the · performance of the bike Downloadable attractive wallpapers of FZ16 · were hosted Several call to actions (advanced queries, · locate nearest store, refer a friend etc) were ENGINE given as options which ensured that it 153cc air-cooled with a max output of 14 P's captured demographics of the consumers and characterized by its electric starter. increased engagements. Campaign was designed in such a way that the · HEADLIGHT The light creates a macho front view and the messages and pictures positioned the bike as a transparent lens gives it a stylish image. 'bike for adventurous members'. It is a status symbol to own a bike like FZ16 LCD METER Placement of ads on WAP sites that contained · content such as lifestyle and entertainment; sports and news; portals The campaign saw the viral element at its best. The engagement levels were high as there were Download Stunning Yamaha FZ16 more call to actions. This gave an insight that the Wallpapers on your Mobile members who are engaging with the brand are not only interested in the bike but are passionate about it.
  2. 2. M khoj MOBILE AD NETWORK Results 12% of the members views testimonials by existing consumers · 7% responded on various call to actions · 30% of the members downloaded flashy wall papers · 9% registered for test ride · 1.5% CTR · Campaign success The campaign was a huge success. The target audience has once again reiterated the fact that videos are a huge rage in mobile advertising industry and chances of members responding to brand advertisements are high when it comes to mobile advertising through videos. As against the industry standards, CTR of 1.5% shows that the campaign worked exceptionally well for the brand.

×