Everyone wants to be agile. The business of producing and delivering digital content no longer allows us
to support complex workflows or inefficient delivery mechanisms. Digital products go beyond content
and now must include elements of community, search, custom applications, and other mashups. Many
technology teams have adopted an agile development process for delivering incremental enhancements
to web applications. Can new technologies and processes truly achieve content agility? Isaac Sacolick,
Vice President of Technology at BusinessWeek will explore this question based on experience launching
Business Exchange, a new Web 2.0 product from BusinessWeek, and his experiences leading media startups.