Socially Acceptable Selling on Facebook

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Socially Acceptable Selling on Facebook

  1. 1. 500 Million People and Growing: The Facebook Conversation Turns to Commerce Socia| |y—Acceptab| e Selling on Facebook DMA Social Media Spotlight: October 27, 2010 Presented by John Corpus, CEO
  2. 2. Agenda / m I won’ Why online merchants should consider selling within Facebook Options for social commerce Social commerce is not about shopping Unique dynamics about selling within Facebook
  3. 3. Social Commerce " The marriage of Social Networking and eCommerce ml| yon- SOO Million People and Growing. ... ... the Conversation turns to Commerce. . $2308 Sales 2009 Social Networking 5OC| a| 9% growth projected 2008 to $68 Channel Opportunity Commerce 2013 Growing 2X Search 1 Million Eoommerce Sites 1B Members Worldwide _ _ 63 Million US Households Spending to Grow 17% Virtual Goods $35M — Facebook
  4. 4. Facebook: The Place to Be fl milyoni - Facebook is the leading online social network - #1 most visited website surpassing Google this year - More than 500 million active users - worldwide - Grows at a rate of 5 to 6 million new users per week - More than 50% log on at least once a day - Average user spends 55 minutes per day - On average, people connect with at least 52 people Sources: Facebook. com and PersonalizeMedia. com
  5. 5. Facebook: Already a Commerce Platform k milyoni - 1.5 million businesses on Facebook - 100 mi| |ion+ active users via mobile apps - $76,373,905 spent on Facebook gifts annually ' $630,084,720 made in advertising revenue on Facebook - The most active platform for social commerce - Just under 50% have joined a Facebook brand community
  6. 6. Social Commerce Options / m I lyon' 6) Promote Brand Loyalty Starbucks, Oreo Cookies, Skittles, etc 6) Drive Fans to Website Majority of online merchants use this approach Reshape the buying experience Uncover new opportunities and new customers
  7. 7. 1. Promote Brand Loyalty fl milyoni Facebook fans spend an additional $71.84 annually on consumer products than CALLING ALL n£a£'s- IJWERI. oouxcr to NW! Acctss rot o AWESOME DPPSI 9 Pfl®l. l!‘I’ NEWS! 9 VIDEOS! o PR$0TflNS I SWEEPS non-fans. They are also 41 percent more likely to recommend them and 28 final nt tr: rnmi prpuiz ran-an in him Rug n co-nous In ram» n. (cnn with man riiuanmi percent more | ike| y to = ... .,. . m. o.. ... .,. ... ..v, 'lWr1 , ... ,.«, ,. i.. ... .. m,. .. ... ... ... .i, ,,, avuv NO 000 «on: has on Facabool ms uuek Gnu your ‘manta xna cl Rouse : no pn nu im mu continue using them. * *Forbes
  8. 8. 2. Drive Fans to Website K i facebook 1 Perry Ellis :3 Ute Wall info Shop New Project leach Photos Video D Facebook to PERRYELLIS' . ,,, ,,, .,, ,,, , . ... the Web / awrinnnnnrixx uncut ; :' 'i: -r~-» 5-w re . -W: ~-s-ii‘: : -:. u n fjsnomuc. no it: rum: E PERRYELLIS um woutn rnncnmczs Accrssmirs rumwcs SALE "= "“'-"°°"‘°‘“' “"7” mm: 3 ram -, casual sums u: .r’v rihnmis -Patvcca I1 Mn‘) vw. -u-M Mun krlvals %ry Ell: Dodnlc HEN (Maul sum 0'! !! SHIP. ) Hilfi N1: ‘lea Snaurl Dllnl Pants S501: 5.1‘: saun N-d Dutwvoar FDl‘. lI: Sin Emvvd III)! Sluelx-1 (JV 7'! (Jim): Phi: Chisel Shirl lay (-15 On 9113 (Iv Fl ‘Jriklwtur Elna: U1 SHH Sill". Shit | sI. |o Illjl Istsn luau
  9. 9. 3. Reshape the Buying Experience K milyoni lt’s not about Shopping, It's all about the Conversation Knlcks Win! Stoudemire Rocks! Get Championship I am getting one too Pack Here Knicks Rule! I rim getting it now
  10. 10. Key Social Commerce Ingredients Social ’ Merchandising -’ ‘ - Contextual Mix . Me. -Chang post - Instant Buy - Profile Driven . Vj, a[Fan - All Facebook Promotion Process Social Product Catalog Reshaping the Buying Experience Secure Order Processing Order Fulfillment
  11. 11. Viral, Instant, Contextual mnyoni Irue Blood “I don't know what R 5 about me that makes peopb think 1 want to hear their problems. Maybe I smle too much. Maybe I wear too much phk. " Pam. as far as we're concerned. you could never wear enough pnk. Viral. Instant and Contextual SHOP: united Edition Pink Fanotasia Tee . - _. g A. ,_ r, ,. j _ M _ 2.789 Likes. 256 Comments <. ’l‘jl". '—’-, Ti '. "'T"§""»Ti. 'l’uI Lil-*3‘ 2" - . ir~. *:' i, .,. .-i ‘ n‘! know what 1 5 about me that makes peopb think I want to g _ ‘ 1 i > is. Maybe I srnle too much. Maybe I wear too mudi pnk. ' Pam, = " “"“i“ '*“' ‘” F" " ‘F ‘ " I (—”"“''‘‘7‘'‘‘ W’ "*9 icerned, you could never wear enough phk, (fl Davfl Rayaa‘! , Regan S. Do-ion, Suothar Bouicin and 2,789 othe-5 Ike tl'lS. .0 L) vew at 256 comments Tn" :5“ Jun‘ Tee Hut mam scam. K] O sin-:2 14.99 7
  12. 12. What are people saying. .. Feix lamltng sewel She owes some good quotes. .. 3 hours ago ' Like ' Flag - Linda Poltt Baer soul out when wl they get more I need my pam t-Shlt 3 hours ago ' Like ' FIBO Becca Suval WI you oet: more7 Theyre sob out! :[ 3 i~. :uis aga ~ Like ' Flag Jewel Gray Need larger sizes. Up to at least 3X. 3 hcurs age ' Like ‘ H39 Abby Tucker i want the shim! !! 3 hours ago ~ Like - Flag Patty Richards Wngamuty ohhhh man 3 hours ago - Like - Flag Aisha Vaoer l Ike Pam. She '5 one of rriy favorkesh both the books and show. 3 hours ago ' Like '0 1 person - Flag Megan Wood you need to get more ii stodt and ‘n large! l!! ! people wl st! buy them I you oet morelllli I wanted one sooo badll iaoree with the one lady, too be In the chest for a smal. 2 hours ago ' Like ' F330
  13. 13. “Social” Product Catalog fl milyoni - Ideally, within Facebook - Not everything in your catalog — be selective - Contextual — profile-driven storefront - Embedded Viral or Sharing Services - Use of “LIKE” button and other recommendation tools
  14. 14. Example: Social Product Catalogs k *3 l. l! '-{vllt‘v‘l mu wwluvw HHlllH'lHl Well Info shop Donna Innis Ihoboe ' g ' Lutr- Cu-«terrace g ml Ei’. '1?. Z'. ,, ~ w-«—~ raw-nu 5-"= "= — GD L°v-- I W-*-' l "v C“ u'-WM l; uc. ;~. e H: - 5 Atarai V124 lin-"I: l, ' kr r“! L-‘aqua J! -n: -tr! I0‘: 0 Welcome N| Sh3 [0 Out IRSF Store Of‘ ‘OCCDOOK. g E - ammo 0 mm M V” _‘ - cu“ M, ‘ u, 30,, “ hymn Sanchez - sliont Angola Single Donne to IISF >4 r l. ., ’ Gift items . m ‘ Iniormatlcmal Resources FVVU 'r""'- 9 "" '. “"‘V 3‘--“U fl ‘ ‘"5’ ”“‘ Browse more in Browse more in ¢fi95“n ' 1'15’ Tu 5""! Featured i Featured B - : Vinyord Vines Tm cmggg-y caggory , :.: m:'"". ‘ ”" VIM. “ WK‘ Tm‘ ‘ Click to view '3‘ Cluck to view r. ... ... l . v.. -.. _ _ . , . _ , _ 7 ' ‘ ‘ —. " n Wm’ °" '°“' '“'"° l ms! Love someone 1-sum nu syndrome Handbook um co I — S T‘ Kathy uunuer 0 W"""‘“"r°""“ SJ Browsemorem JIM’ : :L ‘JD Featured Srowse more In E cateoovv Iwmavoval ‘ . Resources 3 1""-D "' ‘ chtk to we" ‘ rzlnnnrv
  15. 15. Social Merchandising fl milyoni mcr-chan-dis-ing l‘mar cu an, dizi M; | The activity of promoting the sale of goods - Merchants - initiate great conversations, promote relevant products, reward participation - Fans/ Customers - extend the conversation, recommend what you like (note: not all fans are equal) - Software providers — make it easy, make it natural WORD OF MOUTH The ultimate form of merchandising
  16. 16. SHOP THE SPORT LIVES HERE l r. ) T '. ‘f _ “F ‘V I I V g _ vs! U C Hrs ‘H J, ' vi- - Lrc119 ‘ W 'l Lrc 119 ' Vie * Halloween Cost ‘ View All Apps ' Vlcw ; | Collect 3? VICW ’1|EVCV‘t5 3 Skip ‘ —
  17. 17. Social Merchandising - Fan’s role K ( facebook ' - Equator Estate Coffees & Teas Homo Catalog Noll Info Shop II‘/ flog Photon Vidoo f Publish this story to your Facebook Well and your friends‘ home pages? Sharing with your friends the deal? A friend told me about this and now I am telling you. ..This is absolutely the best cofiee. You have to try it. B Equator Coflus and Teas Shop ' ‘llbiifl Moi: ha Java /5 Not Published Yet via [uuetnr Coflrr 4. Tea: ilanstorc
  18. 18. Social Merchandising - Wall Buys E milyoni Taking your Products to the Wall John Elway + Others Just Others John Elvny The NFC East Is I dlificult division for me to pick. wash is re-building, the G men are trying to figure out their 0 6 seem to have lost their swagger. and Philly has I new 0,! and is in transition. Therefore. Dallas is my pick. They haven't played well in pre-season. but I'm pretty sure those still don't count. They iia. .. See More Order Number: 995 order Completed. .. ’hani y: ).i‘i.1't: 'acIn; an order ‘A-'. " us You may -new your pa‘. order rrsiciry by oicmq he lim store or at an ,1n-e bu, visiting y-Jur ac: r.-mt UTJEI ll l, lll r‘. .'r. ri ; :iii"h3%tr Rfly gill <2'l‘. < nv i'1’>¢vr| i.'~fW15L’il>, ‘ ; ).“r>d- yam nu’, vlSli your past c'de' l‘1S'. T‘i‘ and cicivriload your goods andlor arm gil’. 2.31:1-i thank v5.1 ‘or you’ auvcrasel 0 Settings Doorboorintnt TVll| lRublfil0MIflYD| lXh10hQ? Qll! DOllIi. '.. I Inlouilsoounulioryoft-aroor. ‘It-auriasonIhomnndyouronIorl'Iollliooonllsoyvioiuig ourwobomond Iogahginhyournoount Piooniooonisusoromruolyouromorl <r> mflfii mfifi DOIINNII Doonhlns SYOIVMLJIUI IIGVIILNDI About . CA 04607 Plum: O26-0%-3623 NIID . Q 3160? Hiono‘ 923-II! -3923 Product & UIII Polio & Prue John Ehlly nvonoo Pianos -6‘ 1 I1 71 87.71 Ooloo To: $0.72 sloping s5.oo Gfir If 3| CAI PieeeedoiaolocrieciiyouroiooriurienyourooewoiteridIoiusimimimrnediooiyilihereeiouiy ooneemsorhunswesnuysvuueyouroushueenanopoyouonioyyouroiooua.
  19. 19. Social Commerce - Barriers fl milyoni - Questions about Security & Privacy - Questions about ROI - Return on Investment - Competing Priorities
  20. 20. Social Commerce - Security Layers ~ milyoni Each layer has its own rules on privacy and security Facebook Commerce Payment 1 PayPaI' milyoni Social Profile Commerce Profile Payment Profile ‘Name ° Log-On/ Password - Credit Card # °Gender ° Product Selection ‘Geo ° Billing/ Shipping ‘Other. .. Security's Compromise is Convenience
  21. 21. Social Commerce Barriers k milyoni Simple ROI Model - Passionate Fan Base* 5000 - Monthly Conversion Rate .01 (50 customers) - Average Sale Price $30 - Total Monthly Sales $1500 Cost - Time & Tools
  22. 22. milyon‘ The ROI of Conversational Commerce” Facebook Fan: Average sale Price Passion Factor Conversion Rate V , i. Months to R0! Gross Sales / Month
  23. 23. Key Take-a-ways k m ilyoni - Social Commerce is already here - Privacy & Security can be effectively managed - Think differently about Facebook — its not about shopping - Learn by doing — now is the time to jump in Contact Milyoni for a Full Product Demo Go to www. mi| yoni. com
  24. 24. E milyoni John Corpus CEO Milyoni, Inc. john@milyoni. com

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