Isabel Cristina Galvis Zapata
SEO, PPC and
Internet Marketing Expert
Task driven professional with a blend of web development, SEO, SEM, PayPer-Click and Social Media advertisement and business knowledge with an
exceptionally strong sense of ethics, aesthetics and attention to detail.
A dynamic, creative and intelligent person who possesses who combines an
international background with technological and commercial experience.
AREAS OF EXPERTISE
Editing and Copywriting
Photoshop and Illustrator
Online Reputation Management
• Video Production
• Conversion Optimization
• Landing Page
• Email Marketing
• Account Management
• Yahoo Search Marketing
• Facebook Marketing
• Custom Facebook Pages
• Facebook Fan Page
• Google Webmaster Tools
• Web Development
• Digital Media
• Advertising on Google
• Mobile and Video
• Webmaster Services
- Google Advertising Professional
- Yahoo! Search Marketing Ambassador
- MSN AdCenter Member of Excellency
- Bing Advertisement Professional
Over $250,000 PPC quarterly budget managed across 30 client accounts
December 2006 – September 2013
Managed PPC promotion for over 30 clients across multiple platforms such as
Google AdWords, Facebook Ads, Bing & Yahoo Advertisement, MySpace Ads
and LinkedIn with a budget of over $250,000 managed per quarter.
Over 99 Million Views on YouTube for Client
April 2009 – Present
This video and YouTube publication was created as part of the online marketing
plan for Dr. William Hall of Scottsdale AZ. With great success he dominated
Google listings both locally and in natural rankings as well as in PPC. I also
managed Facebook and other social media platforms for him.
January 2013 – May 2013
Produced eBook for Plastic Surgery Procedure.
PPC and SEO for Author and TV Infomercial star Dean Graziosi
December 2007 – September 2013
Managed PPC, SEO, SEM, reputation management and social media efforts for
Co-Owner of Awesome Web Marketing (2006 to Sept 2007) and Awesome
Medical Marketing (2009 to Sept 2007).
*I managed a team of web developers and graphic designers. I direct and
supervise the projects of the different teams to meet the customer's
*Company liaison communicating with clients and programming team
*Oversee and coordinate engineering and development of "web applications"
with engineers and clients to design and develop high-end software applications
*Create and successfully manage Pay-Per-Click advertising campaigns
*Provide the direction and guidance for the company's SEO projects
*Produce and edit video for the web.
Former clients include:
Intelemark: B2B business services Phoenix, AZ.
Dr. William Hall: cosmetic surgeon, Scottsdale, AZ.
Dr. John Bergeron: cosmetic surgeon, Houston TX
Dr. Jafer Joffrey: cosmetic surgeon, Chicago, IL
Dr. Jason Miller: cosmetic surgeon, Durham, NC
Timeless Laser: cosmetic surgery center, Tampa, FL
Exceptional Sales – Connie Kadansky: sales coach and speaker, Phoenix, AZ
All American Properties – Bryan Choate: Scottsdale, AZ
Small Business Services – Betty Charlier: CPA, Phoenix, AZ
X-Pools: pool services, Phoenix, AZ
John Hovland: cattle dealer and financing, Scottsdale, AZ
Dean Graziosi: author and speaker, Phoenix, AZ
Dan Kuschell: sales coach and speaker, Phoenix, AZ
Gold Point Law Group: Legal Services, San Francisco CA
Richard Sapio: financial services, Dallas, TX
Smith Craven: Legal Services, Phoenix AZ
Natural Products - Poderes Naturales: dietary supplements, Las Vegas, NV
Anthony Morrison: author and speaker, Madison, MS
Adrian Morrison: author and speaker, Madison, MS
Tellman Knudson: author and speaker, Provo, UT
DJtalis Photography: photographer, Chorley, UK
Rubina Rajan: artist, CANADA
Great Networks Scottsdale, AZ USA (2006-2009)
*Assisted in Server and Client station installation, configuration and
* IP, hosting, domain name and e-mail configuration.
*Server backup checkups, MX and AA records set up.
*Windows installation and virus removal.
Interproyectos Ltda Cali, Colombia (2003 - 2006)
*Webmaster responsible for company websites, project manager and backend
Interpreter Cali, Colombia (2001 - 2004)
*English-Spanish interpreter for the Intercontinental Hotel and personal
assistant for hotel guests.
*Assisted in event planning and execution, hospitality and other different tasks
at the hotel as well as providing assistance to guests.
I have worked for clients involved in the following industries:
Health and Beauty
COURSES AND CERTIFICATES
Google AdWords Seminar for Success: Intermediate - Advanced Level with
Yahoo! Search Marketing Ambassador since 2006.
Google Certified Advertisement Professional since 2006.
MSN AdCenter Member of Excellency since 2009.
Bing Advertisement Professional since 2013.
Franklin and Conveying Time Management Seminar (2006)
PSI seminar in Phoenix (2006)
Complete English course in the Natural English, English Academy.
Preparation for the TOEFL, Learn English Institute 1997.
Level I and II of French, Javeriana University 1997.
"Introduction to University Mathematics” Javeriana University. Javintec 2001 (
A scientific and academic event of the Javeriana University).
First Ibero-American Astronomy Congress, Cali 1998.
"First Aid" Course, Colombian red Cross. VII Encounter of Industrial and
Rescue Brigades 2000.
Contemporary Dance Course "The body on an alert State" and "Physiological
Act" Corpus Erigo Foundation. Contemporary Dance Course "Training and
Creation" Javeriana University.
"Level I for the Wooden Badge” Colombian Scout Association.
University: Electronics Engineering, Javeriana University (2003).
Middle and High School: Liceo Benalcázar School (1997)
Elementary School: Liceo Benalcázar School
Technical: 3 semesters of Fashion Design and Merchandising, School of
Fashion Design and Merchandising Arturo Tejada Cano (2011).
ACTIVITIES AND EXTRACORRICULAR HONORS
Third place 1999 and second place 2001 in the "Word festival" of the Javeriana
University, in the English poetry category.
Best scout ICFES 1997 (Colombian SAT)
Gold Medal Winner National Kung Fu Championship, Cali 2002 and 2003.
SPECIAL HABILITIES AND ADDITIONAL WORK EXPERIENCE
English class monitor for levels 3 and 4 in the Javeriana University.
English classes from kinder garden to eleventh grade in the Nuestra Señora de
la Consolación School, 2002.
English Translator for TLC Worldwide Inc., Since 2002
Assistant to international Scout events where great social abilities where
demonstrated in international relations: Colombian Scout Exchange with
Germany, Germany 1997; 1999 World Scout Jamboree Chile 1999 y World
Scout Moot Mexico 2000.
Webmaster and simultaneous interpreter for CALI VIP. American company with
offices in Cali. Since 2004 and manager since October 2005.
Simultaneous Translator for Jeff Goonewardena – Sri Lanka Consul General of
Sri Lanka to the eleven Western States of USA, Allyn Ayers – Owner of Ice
Cold Air, Valle Foams, JM Real State, Decon Holdings, Glaxo Laboratories,
Madson y Asociados and Eveden International; 2001 to 2004.
Private Teacher of former Miss Colombia 2003 Katherin Daza Manchola 2005.
Learn English Institute Teacher, 2005.