AIRA 2009: Investor Relations Web Trends

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Presentations delivered to the Australasian Investor Relations Association December 2, 2009.

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AIRA 2009: Investor Relations Web Trends

  1. 1.
  2. 2. Dominic JonesFounderIR Web Report (Canada)<br />INTERNATIONAL IR WEB TRENDS 2009<br />irwebreport.com<br />
  3. 3. Social media<br /><ul><li>Two-way, transparent communication
  4. 4. Viral spreading can raise company profile
  5. 5. Real-time, device agnostic, highly efficient
  6. 6. Disintermediation of gatekeepers e.g. sell-side, media
  7. 7. IR departments hamstrung by fear, lack of know-how, resources
  8. 8. Smaller companies faster to adopt, see profile opportunities</li></li></ul><li>Are investors using social web?<br /> Social web is a giant (noisy) expert network, won’t be ignored<br /> New monitoring tools e.g. FirstRain, SkyGrid, First Coverage<br /> Financial blog aggregator Seeking Alpha hits 3 million users, many pros<br /> 47% institutional investors probed stock after a blog post, 20% invested.*<br /> Mostly a source of ideas, not definitive sources<br />* Source: Brunswick Group New Media Survey, Sept. 2009<br />
  9. 9. Will they use it in future?<br />
  10. 10. Hmm… then there’s this<br /> 55% of CFA Institute members globally never heard of it*<br /> Only 16% using XBRL viewers in Nov. ‘09<br /> Just 9% extracting data into models<br /> Little change from 2007 <br /> Tools, comparability must get better<br />* Source: CFA Institute Member XBRL Survey, November 2009<br />
  11. 11. What’s new on IR websites? <br />This screen left intentionally blank<br />(only half kidding, see the next slide)<br />
  12. 12. Global expansion of Thomson Reuters&apos; “magic pill”<br />Changes mostly cosmetic, little real innovation<br />Low traffic relative to other channels<br />Must reinvent or risk becoming irrelevant <br />Own the channel, never cede it to vendors<br />What’s new on IR websites?<br />

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