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© 2010 WAN-IFRA
Christoph Riess
CEO, WAN-IFRA
Christoph.riess@wan-ifra.org
Ukrainian Newspaper Congress
Kiev 29.10.2010
Th...
© 2010 WAN-IFRA, 2
 Ukraine economic and demografic situation
 Media consumption:
How many people are reading news in th...
© 2010 WAN-IFRA, 3
The External Crisis – End of 2009
Real GDP Growth 2009
-20% -10% 0%
-18%
-15.1%
-15%
-14.1%
-7.9%
-7.1%...
WIkipedia © 2010 WAN-IFRA, 4
© 2010 WAN-IFRA, 5
2006 2007 2008 2009
All Newspapers 22 42.8 39.5 34.2
Magazines 14 18.5 17.5 15.4
Radio 81 56.9 48.4 49
...
© 2010 WAN-IFRA, 6Global Daily Newspaper Reach Paid and Free Circ. - WPT Global- Pop World Bank RPC - WPT
25.2%
Ukraine
Gl...
PAID DAILIES, TOP 20 COUNTRIES BY POPULATION
REACH (%)
Rank Country
All adults
%
1 Iceland 96
2 Japan 91.5
3 Norway 82
4 S...
© 2010 WAN-IFRA, 8ZENITHOPTIMEDIA JULY 10
Global advertising expenditure by media (USD million)
Advertising expenditure per media (USD million)
Ukraine
© 2010 WAN-IFRA, 9
Source: Ukrainian adCoalition, Cortex, ZenithOp...
© 2010 WAN-IFRA, 10
Global Advertising share trend ‘ Big Three’
2009
ZENITHOPTIMEDIA JULY 10
© 2010 WAN-IFRA, 11
Advertising share Ukraine „Big Three“
(in percent)
Source: Ukrainian adCoalition, Cortex, ZenithOptime...
© 2010 WAN-IFRA, 12
Global newspaper revenue by source (USD millions)
PRINTPRINT ADVERTISINGPRINTPRINT ADVERTISING CIRCULA...
© 2010 WAN-IFRA, 13
Ukraine Newspaper revenue by
source
PRINT ADVERTISINGPRINT ADVERTISINGPRINT ADVERTISINGPRINT ADVERTISI...
© 2010 WAN-IFRA, 14
Type of newspaper sales
Source: UAPP
Mobile vs internet opportunity +/-
15
Lots of them and they are happy to
pay for content!
But no ads please (maybe)
Lots o...
© 2010 WAN-IFRA, 16
WPT 2010
WPT 2010
Penetration (%)
Mobile vs Internet Penetration
© 2010 WAN-IFRA, 17
Laptop & Mobile Tablet E-Reader
? ?
Netbook
e-book reader
© 2010 WAN-IFRA, 18
Mobile Content –
Showing Signs of Fullfilling Early Promise
Economical situation and demographic background an
opportunity?
Good educational base
Newspaper reach on average
Advertisi...
© 2010 WAN-IFRA
Thank you for your attention
Christoph Riess
CEO, WAN-IFRA
Christoph.riess@wan-ifra.org
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Ринки реклами та дистрибуції в світі. Чого очікувати українським видавцям? Всесвітня Газетна Асоціація, WAN-IFRA, генеральний директор

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Ринки реклами та дистрибуції в світі. Чого очікувати українським видавцям? Всесвітня Газетна Асоціація, WAN-IFRA, генеральний директор

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Ринки реклами та дистрибуції в світі. Чого очікувати українським видавцям? Всесвітня Газетна Асоціація, WAN-IFRA, генеральний директор

  1. 1. © 2010 WAN-IFRA Christoph Riess CEO, WAN-IFRA Christoph.riess@wan-ifra.org Ukrainian Newspaper Congress Kiev 29.10.2010 The future of media business Ukraine a Land of Opportunities
  2. 2. © 2010 WAN-IFRA, 2  Ukraine economic and demografic situation  Media consumption: How many people are reading news in the print, on-line, on the mobile?  Advertising expenditure by media Where is the money going ?  Newspaper revenue Is it content paid, advertising paid or digital revenue ?  Internet versus mobile phone
  3. 3. © 2010 WAN-IFRA, 3 The External Crisis – End of 2009 Real GDP Growth 2009 -20% -10% 0% -18% -15.1% -15% -14.1% -7.9% -7.1% -6.3% -4.9% -4.7% -3.6% -3% -2.4% -2.2% Latvia Ukraine Lettland Estonia Russia Romania Hungary United Kingdom Slovakia Austria Belgium United States France Source: CIA
  4. 4. WIkipedia © 2010 WAN-IFRA, 4
  5. 5. © 2010 WAN-IFRA, 5 2006 2007 2008 2009 All Newspapers 22 42.8 39.5 34.2 Magazines 14 18.5 17.5 15.4 Radio 81 56.9 48.4 49 Television 145 88.5 85.9 88.3 Internet 7 10 16.4 21.2 Source: TNS Ukraine Media consumption Ukraine 2009 (minutes per day)
  6. 6. © 2010 WAN-IFRA, 6Global Daily Newspaper Reach Paid and Free Circ. - WPT Global- Pop World Bank RPC - WPT 25.2% Ukraine Global reach daily newspapers
  7. 7. PAID DAILIES, TOP 20 COUNTRIES BY POPULATION REACH (%) Rank Country All adults % 1 Iceland 96 2 Japan 91.5 3 Norway 82 4 Sweden 82 5 Switzerland 81.7 6 Finland 80 7 Hong Kong 79.6 8 Singapore 78.3 9 Luxembourg 77.6 10 Austria 75 11 Denmark 74 12 Canada 73 13 Germany 71.4 14 Netherlands, The 68.1 15 Estonia 62.6 16 Israel 60.5 17 Korea, Republic of 58.5 18 Ireland 56.4 19 Malaysia 56 20 Poland 55.3 Ukraine 25.2 Paid dailies, Top 20 countries by population reach (%)
  8. 8. © 2010 WAN-IFRA, 8ZENITHOPTIMEDIA JULY 10 Global advertising expenditure by media (USD million)
  9. 9. Advertising expenditure per media (USD million) Ukraine © 2010 WAN-IFRA, 9 Source: Ukrainian adCoalition, Cortex, ZenithOptimedia
  10. 10. © 2010 WAN-IFRA, 10 Global Advertising share trend ‘ Big Three’ 2009 ZENITHOPTIMEDIA JULY 10
  11. 11. © 2010 WAN-IFRA, 11 Advertising share Ukraine „Big Three“ (in percent) Source: Ukrainian adCoalition, Cortex, ZenithOptimedia
  12. 12. © 2010 WAN-IFRA, 12 Global newspaper revenue by source (USD millions) PRINTPRINT ADVERTISINGPRINTPRINT ADVERTISING CIRCULATION REVENUECIRCULATION REVENUE DIGITAL ADVERTISINGDIGITAL ADVERTISING PRICEWATERHOUSECOOPERS GMEO 2005-2014, US $ MILLIONS Content paid model  digital advertising
  13. 13. © 2010 WAN-IFRA, 13 Ukraine Newspaper revenue by source PRINT ADVERTISINGPRINT ADVERTISINGPRINT ADVERTISINGPRINT ADVERTISING CIRCULATION REVENUECIRCULATION REVENUECIRCULATION REVENUECIRCULATION REVENUE DIGITAL ADVERTISINGDIGITAL ADVERTISINGDIGITAL ADVERTISINGDIGITAL ADVERTISING Ukrainian Media Holding, Ria Media Corp., ZenithOptimedia Digital 4.6% Print 95.4 % 2012
  14. 14. © 2010 WAN-IFRA, 14 Type of newspaper sales Source: UAPP
  15. 15. Mobile vs internet opportunity +/- 15 Lots of them and they are happy to pay for content! But no ads please (maybe) Lots of them and they are happy to pay for content! But no ads please (maybe) Established ad model but users will not (so far) –pay for content. Search engines dominate Established ad model but users will not (so far) –pay for content. Search engines dominate MOBILEMOBILE PC / InternetPC / Internet © 2010 WAN-IFRA, 15
  16. 16. © 2010 WAN-IFRA, 16 WPT 2010 WPT 2010 Penetration (%) Mobile vs Internet Penetration
  17. 17. © 2010 WAN-IFRA, 17
  18. 18. Laptop & Mobile Tablet E-Reader ? ? Netbook e-book reader © 2010 WAN-IFRA, 18
  19. 19. Mobile Content – Showing Signs of Fullfilling Early Promise
  20. 20. Economical situation and demographic background an opportunity? Good educational base Newspaper reach on average Advertising for newspapers and Internet still to be developed Newspaper subscriptions increase Mobile and Internet penetration ready for opportunities © 2010 WAN-IFRA, 20 The future of media business Ukraine a Land of Opportunities
  21. 21. © 2010 WAN-IFRA Thank you for your attention Christoph Riess CEO, WAN-IFRA Christoph.riess@wan-ifra.org

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