제1회 드림코스모스 세미나

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제1회 드림코스모스 세미나

  1. 1. DreamCosmos Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  2. 2. Dream Company Dream Company #3 #2 #1 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  3. 3. Dream Company Dream Company Case Study ! ast t oL B uilt Why this Seminar? Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  4. 4. Dream Company Dream Company Why this #1 Seminar? Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  5. 5. DREAMCOSMOS Find your own dream & Make come true! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  6. 6. WHY DREAM? Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  7. 7. WHY DREAM? , , , , ,... , . . , . ‘ ’ . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  8. 8. MISSION STATEMENT DREAM COSMOS , , , . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  9. 9. DREAMCOSMOS’ dream is WORLD’S MOST ADMIRED COMPANY! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  10. 10. ?
  11. 11. 1945 ! 1946 5 7 , . “ , . .”
  12. 12. 1945 ! 1946 5 7 , . SONY
  13. 13. Dream High at the Beginning!
  14. 14. Dream Company Dream Company ! ast t oL B uilt Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  15. 15. ? ! ~ Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  16. 16. Built to Last is about... ✓ 1897 ✓ ✓ ~ ✓ Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  17. 17. US$6,356 US$415 US$955 1926.1.1 1990.12.31 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  18. 18. 3M Norton American Express Wells Fargo Boeing McDonnel Douglas Citicorp Chase Manhattan Ford GM General Electric Westinghouse Hewlett-Packard Texas Instruments IBM Burroughs Johnson & Johnson Bristol-Myers Marriott Squibb Johnson Howard Merck Pfizer Motorola Zenith Nordstrom Melville Philip Morris RJR Nabisco Procter & Gamble Colgate Sony Kenwood Wal-Mart Ames Walt Disney Columbia Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  19. 19. ? ! ~ Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  20. 20. , ? ! ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  21. 21. ? ! ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  22. 22. ? ! ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  23. 23. ? ! . ! ‘ ’ . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  24. 24. ? ! ‘ ‘ ! . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  25. 25. ? ! , , , . !‘ ’ . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  26. 26. CEO ? ! 1700 CEO 4 ! 2 ... ! CEO 6 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  27. 27. ? !‘ ’ or ‘ ’ . ! or and . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  28. 28. ? ! ~ Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  29. 29. first habit < , . . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  30. 30. quote “ .” - ,< > “ (HP) .” - The AMBA Executive, 1977, pp.6~7 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  31. 31. case study vs. , , . . 50 , . . . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  32. 32. second habit ... (More Than Profits) < . ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  33. 33. quote “ HP . HP .” - , HP CEO, 1992 “ . .” - , , 1989 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  34. 34. case study 1982 , . Richard Gelb “ 1 2500 . ” . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  35. 35. third habit . . . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  36. 36. quote “ .” - , IBM “‘ ’ . . ..” - HP Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  37. 37. case study • : • : • GE: • P&G: • 3M: 25% 5 ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  38. 38. fourth habit Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  39. 39. quote “ . .” - 1907 , 43 “ . .” - , ... Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  40. 40. case study ! • Boeing: 747 ! 1 • Sony: . • IBM: IBM 360 ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  41. 41. fifth habit Cult-Like Cultures . , . . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  42. 42. quote “P&G . , .” - (John Smale), P&G , 1986 “IBM . .” - IBM , 1985 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  43. 43. case study • • (indoctrination) . • • . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  44. 44. sixth habit ? . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  45. 45. quote “ . .” - , 3M CEO, 1950 “ .” - R.W. 2 , J&J CEO, 1954 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  46. 46. case study • J&J : ! • AmEx : ! , • 3M : ! , ! ! ! and so on... Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  47. 47. seventh habit ? . . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  48. 48. quote “ .” - , 9 1991 “ .” - , , 1991 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  49. 49. case study & CEO CEO ! CEO Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  50. 50. eighth habit , . ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  51. 51. quote “ ‘ . ’ . ‘ . .’” - Marriott II, the Chairman of Marriott “ , .” - Bruce Nordstrom, the Chairman of Nordstrom Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  52. 52. case study Beat Yesterday 2005 2006 2007 2008 2009 1 1 1 1 1 1 1 1 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  53. 53. 8 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  54. 54. “ . . .” - Sir Winston Churchill, Speech in November 1942 Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  55. 55. Dream Company Dream Company Case Study Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  56. 56. DreamCosmos • Faith: , , • Respect: • Evolution: • Communication: • Challenge: Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  57. 57. DreamCosmos . Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  58. 58. Thank You very much.
  59. 59. One More Thing!
  60. 60. CEO !
  61. 61. CEO ! • . • , ! • ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  62. 62. CEO ? • . • = + • : • : Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  63. 63. CEO ! • = • 5 " " " " " Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  64. 64. CEO ! • • = + • ! • BHAGs " BHAGs ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  65. 65. CEO ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  66. 66. CEO ! • = Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  67. 67. CEO ! • = • Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  68. 68. CEO ! • = • • • , , • • • - • • , , , • • , , • , Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  69. 69. CEO ! • = • • ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  70. 70. CEO ! • = • • ! • ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  71. 71. CEO ? • • • • • Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  72. 72. CEO ! • CEO • CEO • • ! Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)
  73. 73. CEO ! • : • : , • : • • • : Copyright DreamCOSMOS. All rights reserved (www.dreamcosmos.com)

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