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Cognitive bias, product management and you

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This presentation given at UXSA14 is about how our unconscious cognitive biases influence the decisions we make when managing and building products. It looks at how UX practices can help avoid these pitfalls

Published in: Technology
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Cognitive bias, product management and you

  1. 1. product management, cognitive bias, and you carlo kruger @ironicbuddha unboxed consulting
  2. 2. VERY GRADUAL CHANGE WE CAN BELIEVE IN
  3. 3. what is cognitive bias?
  4. 4. Jump to Conclusions ??? JUMP AGAIN STRIKE OUT LOSE ONE TURN YES! NO! ACCEPT IT GO WILD ONE STEP BACK THINK AGAIN COULD BE MOOT! Start
  5. 5. the biases
  6. 6. Effect
  7. 7. “…starlings prefer sources of food which require effort to obtain” - Aiken (1957)
  8. 8. sunk cost fallacy
  9. 9. The US dropped 6,7m tons of bombs on Vietnam, compared with the 2,7m tons of bombs dropped on Germany during WWII 3M 7M
  10. 10. unboxed timesheets
  11. 11. THE SCIENTIFIC METHOD
  12. 12. “…a theory should be considered scientific if, and only if, it is falsifiable.” - Karl Popper
  13. 13. ux practices
  14. 14. usability testing
  15. 15. a/b testing
  16. 16. cheap prototyping
  17. 17. hawthorne effect
  18. 18. fundamental attribution error “Let him go Lou. Someone going that fast has no time for a ticket”
  19. 19. where the good fruit is…
  20. 20. @ironicbuddha slideshare.net/ironicbuddha unboxedconsulting.com

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