Missed Chris Cunningham at Cannes Lions 2015? Check out the presentation for his talk, "The Paradox of Wearables - More Receptive, But More Limited".
Chris spoke about how the key to success in overcoming this paradox with wearables is complete integration with the larger digital strategy."Brands and creatives will be forced to blur the lines between design and technology to develop ads that not only fit their medium, but link up in an effective way to every other channel"
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Chris Cunningham is the Head of US Mobile and Global Brand Partnerships at ironSource. Follow him on Twitter @C2cunningham.