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Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham

Missed Chris Cunningham at Cannes Lions 2015? Check out the presentation for his talk, "The Paradox of Wearables - More Receptive, But More Limited".

Chris spoke about how the key to success in overcoming this paradox with wearables is complete integration with the larger digital strategy."Brands and creatives will be forced to blur the lines between design and technology to develop ads that not only fit their medium, but link up in an effective way to every other channel"

Learn more here: www.ironsrc.com
Follow us on Twitter: @ironSource


Chris Cunningham is the Head of US Mobile and Global Brand Partnerships at ironSource. Follow him on Twitter @C2cunningham.

Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham

  1. ironSource The Future of Wearables
  2. ironSource Nice to meet you Chris Cunningham Head of Mobile & Global Brand Partnerships
  3. ironSource Thebrand consumer connection
  4. ironSource
  5. ironSource
  6. ironSource
  7. ironSource
  8. ironSourceironSource
  9. ironSource Andthenthere wasSEARCH
  10. ironSource Re-targeting
  11. ironSource Thesmart phonethat changed everything
  12. ironSource Location targeting
  13. ironSource App targeting
  14. Source: eMarketer USMobileAppInstallAdSpending, 2013-2015 ironSource 2013 2014 2015 Mobile app install ad spending (billions) $0.77 $1.67 $3.00 % Change - 115.5% 80.0% % Of total mobile ad spending 7.3% 8.7% 10.4%
  15. Second screen syndrome ironSource
  16. Familytime isn'twhatit usetobe ironSource
  17. SecondScreenActivitiesConductedby USTVViewers,May2014 % of responders Check emails not related to the show 58% Do other activities not related to the show 53% Pass the time while commercials are on 52% Check my social media updates not related to the show 41% Research or look up something about the show 38% Interact on social media with friends about the show 24% Look up a product or service related to an ad you saw 22% Interact on social media with the show’s page or fan page 20% Use an app related to the show 13% Other 2% None 3% Source: eMarketer ironSource
  18. ironSource Thewatch
  19. Source: eMarketer WearableDeviceShipmentsWorldwide, Smart*vs.Basic,2014-2019 millions of units Basic Smart* ironSource 2014 2015 2016 2017 2018 2019 5244362720 74 63 50 38 26 126 107 86 65 46 19 4 15
  20. ironSource
  21. ironSource Brandsneedto leveragetoday's wearable environment correctly
  22. ironSource Wearable challenges
  23. ironSource x Super Gym You haven’t been to the gym for over two weeks! Schedule a session now! Don’tlookfor anexcuse Certaintyadultdiaper
  24. ironSource Brandsneedto leveragetoday's wearable environment
  25. ironSource SURFING THE WEB USING MOBILE APP SURFING MOBILE WEB BROWSING SOCIAL MEDIA RE-ENGAGING WITH AN APP CUSTOMIZING A NEW DEVICE EngagementMomentsPeople Ads HELLO:)
  26. ironSource Whatdoes advertising reallymean?
  27. ironSourceironSource Personalized experiences
  28. ironSource Whatto consider Scale Involvment Timing User Experience Context
  29. DaveFitcher FROM ORLANDO, UNITED STATES TARGETING INSIGHTS Uses an Android mobile deviec & PC Top app category: Games Hobbies: Sports/Travel APPS INSTALLED ON DESKOP APPS INSTALLED ON MOBILE RECENT LOCATIONS ORLANDO, USA LOS ANGELES, USA LONDON, UK BARCELONA, SPAIN ironSource
  30. Howto personalize thewearable ironSource
  31. ironSource x You’re 250 yd away from Zara. Just turn right on Broadway Nike+ Wow, a 10 k run! You must be starving. Re-energize at PureJuice. A free coupon is in your inbox!
  32. ironSource Lackof interoperability
  33. ironSource Thank you

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