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[Infographic] - Adblocking in Numbers

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[Infographic] - Adblocking in Numbers

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Since the adblocking explosion in 2013, every corner of the digital advertising ecosystem has had to ask hard questions about the viability of its revenue models. Regardless of your position on the issue, the industry-wide reaction to this phenomenon is causing many to believe we are on the edge of a watershed change. We have compiled a batch of data to present a broad perspective of the impact of adblocking thus far, and, if unimpeded, where it has room to grow.


Follow us on Twitter @ironSource!


Learn more about ironSource: www.ironsrc.com

Since the adblocking explosion in 2013, every corner of the digital advertising ecosystem has had to ask hard questions about the viability of its revenue models. Regardless of your position on the issue, the industry-wide reaction to this phenomenon is causing many to believe we are on the edge of a watershed change. We have compiled a batch of data to present a broad perspective of the impact of adblocking thus far, and, if unimpeded, where it has room to grow.


Follow us on Twitter @ironSource!


Learn more about ironSource: www.ironsrc.com

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[Infographic] - Adblocking in Numbers

  1. 1. Adblocking InNumbers 48%ofmenaremore likelythanwomento useadblockplug-ins Global Desktop Browser MAU’s: Popular Adblockers Safari 9M Users Firefox 48M Users Chrome 126M Users Digicel13.6M networkreachintheCaribbean 3 Hutchison 87M potentialreachworldwide *Only deployed in Italy and the UK Safari Purify Firefox Adblock Plus Chrome Adblock User Profile: Industry Profile: Globaldesktop adblockinggrowth 41%of GenerationZ (18-29year-olds)use adblocksoftware 200Mactiveusersusingadblockingglobally Desktop Browser: Platform Breakdown Mobile Browser: Q42015 *Dataonglobalmobileweb browsingonly Carrier Breakdown ofallwebbrowsingis doneondesktop ofdesktopusershave blockedanad 42% haveusedan adblocker 37% areinterestedin adblocking 21% arenotinterestedin adblocking Jan2013 Jan2014 Jan2015 Sources: PageFair,Adobe,comScore,GlobalWebIndex,Flurry,AddThis,eMarketer 54M 121M 181M +50% 62% 38% +124% 21% 37% 42%

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