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How To Monetize Your Game By Ads, Globally (Chinese)

At our Developer Series at China Joy 2017, leading Chinese mobile developer YODO1 shows us how to use in-app advertising to globally monetize games.

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How To Monetize Your Game By Ads, Globally (Chinese)
游戏如何运营广告进行全球化变现
如何打造一款好的产品
设计出色,品质好 面向大众,有特色
持续更新,有延续用户基础,有留存
2016 IndiePlus全球大奖的精品游戏
2016苹果年度十佳游戏
2016GooglePlay最具创意游戏
7日留存
31.7%
14日留存
22.3%
次日留存
61%
游戏中广告形式的进化
2011年 : Banner广告
显示形式:常展示
2012年: 插屏广告
显示形式:被动弹出
2014年: 积分墙
显示形式:用户主动获取
2015年: 激励视频
显示形式:用户主动获取
广告变现的核心数据
ECPM (effective cost per mille)指的就是每一千次展示可
以获得的广告收入。
广告填充率 (Global Fill Rate)指广告普及比率。
广告请求*填充率=展示数
(impression/dau)指每活跃用户看到广告的比值。
该比值越高,收入越高
IMP/DAU
7千万+
总下载量
300万
日活跃
120W(美金)
单月最高广告收入

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How To Monetize Your Game By Ads, Globally (Chinese)