SlideShare a Scribd company logo

Developer Series 6x6 Tour: UA Strategy and Case Studies

ironSource's James Ren talked to the 6x6 audience in Guangzhou about creating a user acquisition strategy for your app, and takes a look at some case studies of apps that did this with brilliant results

1 of 25
Download to read offline
11月7日
下午2点 – 5点30分
深圳市南山区粤兴三道8号
中国地质大学产学研基地二楼
开发者沙龙
广州站
James Ren
ironSource UA 负责人
用户获取策略 & 经验分享
- 游 戏 如 何 在 视 频 渠 道 买 量 ?
- UA Strategy and Experience
Developer Series 6x6 Tour: UA Strategy and Case Studies
Developer Series 6x6 Tour: UA Strategy and Case Studies
通常我们的出价策略是什么?
单一出价/简单出价

Recommended

ironSource A/Bテストツール利用ガイド
ironSource A/Bテストツール利用ガイドironSource A/Bテストツール利用ガイド
ironSource A/Bテストツール利用ガイドironSource
 
The Developer Tour - Ho Chi Minh City
The Developer Tour - Ho Chi Minh City The Developer Tour - Ho Chi Minh City
The Developer Tour - Ho Chi Minh City ironSource
 
The Developer Tour - Hanoi
The Developer Tour - HanoiThe Developer Tour - Hanoi
The Developer Tour - HanoiironSource
 
Nadav Ashkenazy - Casual Connect Europe 2018
Nadav Ashkenazy - Casual Connect Europe 2018Nadav Ashkenazy - Casual Connect Europe 2018
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
 
Who is playing your game?
Who is playing your game?Who is playing your game?
Who is playing your game?ironSource
 
3*3 Developer Tour
3*3 Developer Tour3*3 Developer Tour
3*3 Developer TourironSource
 
Aura for advertisers
Aura for advertisersAura for advertisers
Aura for advertisersironSource
 
Developer Series 6x6 Tour: User Acquisition and ROI Strategy
Developer Series 6x6 Tour: User Acquisition and ROI StrategyDeveloper Series 6x6 Tour: User Acquisition and ROI Strategy
Developer Series 6x6 Tour: User Acquisition and ROI StrategyironSource
 

More Related Content

More from ironSource

Developer Series 6x6 Tour: The power of interactive ads
Developer Series 6x6 Tour: The power of interactive adsDeveloper Series 6x6 Tour: The power of interactive ads
Developer Series 6x6 Tour: The power of interactive adsironSource
 
Enhancing user experience with rewarded ad monetization
Enhancing user experience with rewarded ad monetizationEnhancing user experience with rewarded ad monetization
Enhancing user experience with rewarded ad monetizationironSource
 
ironSource Developer Series: UA (Korean)
ironSource Developer Series: UA (Korean)ironSource Developer Series: UA (Korean)
ironSource Developer Series: UA (Korean)ironSource
 
How To Monetize Your Game By Ads, Globally (Chinese)
How To Monetize Your Game By Ads, Globally (Chinese)How To Monetize Your Game By Ads, Globally (Chinese)
How To Monetize Your Game By Ads, Globally (Chinese)ironSource
 
The Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting  Mobile Ad FraudThe Complete Guide to Fighting  Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad FraudironSource
 
A Snapshot of UA Trends
A Snapshot of UA TrendsA Snapshot of UA Trends
A Snapshot of UA TrendsironSource
 
Rewarded Video: Benefits and Best Practices
Rewarded Video: Benefits and Best PracticesRewarded Video: Benefits and Best Practices
Rewarded Video: Benefits and Best PracticesironSource
 
How To Maximise ROI With Creative Optimization
How To Maximise ROI With Creative OptimizationHow To Maximise ROI With Creative Optimization
How To Maximise ROI With Creative OptimizationironSource
 
Developer State: Challenges facing app developers
Developer State: Challenges facing app developersDeveloper State: Challenges facing app developers
Developer State: Challenges facing app developersironSource
 
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...ironSource
 
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...ironSource
 
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
 
[Infographic] - Adblocking in Numbers
[Infographic] - Adblocking in Numbers [Infographic] - Adblocking in Numbers
[Infographic] - Adblocking in Numbers ironSource
 
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...ironSource
 
Infographic - The Evolution of Media Consumption on Mobile
Infographic - The Evolution of Media Consumption on MobileInfographic - The Evolution of Media Consumption on Mobile
Infographic - The Evolution of Media Consumption on MobileironSource
 
Mobile Growth Summit - Mobile User Acquisition: A Network's Perspective
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveMobile Growth Summit - Mobile User Acquisition: A Network's Perspective
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
 
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up Nation
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up NationCasual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up Nation
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up NationironSource
 
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...ironSource
 
Buffer Overflow - Smashing the Stack
Buffer Overflow - Smashing the StackBuffer Overflow - Smashing the Stack
Buffer Overflow - Smashing the StackironSource
 

More from ironSource (19)

Developer Series 6x6 Tour: The power of interactive ads
Developer Series 6x6 Tour: The power of interactive adsDeveloper Series 6x6 Tour: The power of interactive ads
Developer Series 6x6 Tour: The power of interactive ads
 
Enhancing user experience with rewarded ad monetization
Enhancing user experience with rewarded ad monetizationEnhancing user experience with rewarded ad monetization
Enhancing user experience with rewarded ad monetization
 
ironSource Developer Series: UA (Korean)
ironSource Developer Series: UA (Korean)ironSource Developer Series: UA (Korean)
ironSource Developer Series: UA (Korean)
 
How To Monetize Your Game By Ads, Globally (Chinese)
How To Monetize Your Game By Ads, Globally (Chinese)How To Monetize Your Game By Ads, Globally (Chinese)
How To Monetize Your Game By Ads, Globally (Chinese)
 
The Complete Guide to Fighting Mobile Ad Fraud
The Complete Guide to Fighting  Mobile Ad FraudThe Complete Guide to Fighting  Mobile Ad Fraud
The Complete Guide to Fighting Mobile Ad Fraud
 
A Snapshot of UA Trends
A Snapshot of UA TrendsA Snapshot of UA Trends
A Snapshot of UA Trends
 
Rewarded Video: Benefits and Best Practices
Rewarded Video: Benefits and Best PracticesRewarded Video: Benefits and Best Practices
Rewarded Video: Benefits and Best Practices
 
How To Maximise ROI With Creative Optimization
How To Maximise ROI With Creative OptimizationHow To Maximise ROI With Creative Optimization
How To Maximise ROI With Creative Optimization
 
Developer State: Challenges facing app developers
Developer State: Challenges facing app developersDeveloper State: Challenges facing app developers
Developer State: Challenges facing app developers
 
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...
 
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
 
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...
 
[Infographic] - Adblocking in Numbers
[Infographic] - Adblocking in Numbers [Infographic] - Adblocking in Numbers
[Infographic] - Adblocking in Numbers
 
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...
 
Infographic - The Evolution of Media Consumption on Mobile
Infographic - The Evolution of Media Consumption on MobileInfographic - The Evolution of Media Consumption on Mobile
Infographic - The Evolution of Media Consumption on Mobile
 
Mobile Growth Summit - Mobile User Acquisition: A Network's Perspective
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveMobile Growth Summit - Mobile User Acquisition: A Network's Perspective
Mobile Growth Summit - Mobile User Acquisition: A Network's Perspective
 
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up Nation
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up NationCasual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up Nation
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up Nation
 
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...
 
Buffer Overflow - Smashing the Stack
Buffer Overflow - Smashing the StackBuffer Overflow - Smashing the Stack
Buffer Overflow - Smashing the Stack
 

Developer Series 6x6 Tour: UA Strategy and Case Studies