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Aura for advertisers

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Aura for advertisers

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Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.

Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.

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Aura for advertisers

  1. 1. Untapped Mobile Supply
  2. 2. Trusted by leading Carriers, Manufacturers, and App Developers LG SPRINT TELUS T-MOBILE MTC ASUS HUAWEI ORANGE WIKO SNAPCHAT UBER AMAZON HULU SYMANTEC KING TELEFONICA HTC MOTOROLA BOOKING.COM EBAY FIREFOX Device Manufacturers and Carriers App Advertisers DROPBOX NETFLIX WISH
  3. 3. ironSource in numbers 80K+ Partnered Apps 800M People Reached Each Month 4,200 Apps Installed Every Minute with the ironSource Platform 150B Registered & Analyzed Data Events Every Month Beijing CHINA Shanghai CHINA Bangalore INDIATel-Aviv ISRAEL Berlin DE London UKNew York USASan Francisco USA SEP. 2010 ESTABLISHED 10B+ INSTALLATIONS TO DATE 750 EMPLOYEES 365 R&D EMPLOYEES
  4. 4. The Aura Solution Turning Customers into Active Users ironSource Confidential
  5. 5. ironSource Aura is deeply integrated into a user's mobile experience. Utilize Aura to reach millions of users through new promotional channels, including Onboarding (OOBE), Smart Notifications and Dynamic Preload. Promote your app to targeted users, across devices and at scale Targeted NotificationsOnboarding/OOBE Smart Preload
  6. 6. Onboarding Experience
  7. 7. Big App Icon + DescriptionApp Icon Only Full Screen Offer (FSO) Cards Layouts
  8. 8. Video Example First Funnel OOBE OOBE with Fullscreen Offer
  9. 9. Post Onboarding Experience
  10. 10. Smart Notifications Use notifications to provide value, not push advertising ironSource Aura can utilize non-personally identifiable device information to create app recommendations that are delivered to the user at exactly the point where they will need them most. For example, ironSource Aura can recommend a user to install a cloud storage app such as DropBox based on remaining storage space.
  11. 11. Personalized App Recommendations ironSource Aura can provide targeted app recommendations based on a wide range of triggers, such as low device storage or user profiles. Users will receive relevant app recommendations when they need them the most. Trigger:
  12. 12. Trigger: Personalized App Recommendations ironSource Aura can provide targeted app recommendations based on a wide range of triggers, such as low device storage or user profiles. Users will receive relevant app recommendations when they need them the most.
  13. 13. Audiences and mobile moments Device information - Model - OS Version - Device Language Location - Country - City Installed apps app install history Time Predefined scheduling Apps - App Install - App uninstall Device status - Low storage - Low battery App usage Based on app launch events User engagement - Received campaigns - Responsiveness to campaigns Predictive models - Churn probability Third party data - Custom user attributes Device peripherals usage - Connect charger - Connect earphones Location - City change - Country change - Geo fencing - Roaming Sim card change Audiences Triggers
  14. 14. Smart, Dynamic Preload
  15. 15. ironSource Aura is deeply integrated into a user's mobile experience. Utilize Aura to reach millions of users through new promotional channels, including Onboarding (OOBE), Smart Notifications and Dynamic Preload. Promote your app to targeted users, across devices and at scale Smart, Dynamic Preload Smart Notifications
  16. 16. Dynamic Preload Description + Banner Description of Process
  17. 17. ironSource Aura Case Studies
  18. 18. Shopping App - OOBE & Preload Performance Data The App Leading e-commerce app The Goal CPI Campaign to drive users who will make their first purchase on the app Our Solution ironSource utilized unique relationships with leading mobile carriers globally to preload the app and re-engage with users through smart notifications. The Result 20KInstalls Daily US + EMEA 250%ROAS After 30 Days
  19. 19. Hotel Booking App Case Study 4.5x Growth In Downloads Q1 17-> Q3 17 4% Downloads -> Booking CVR 900K Total Downloads Jan 2017 - Oct 2107 60% Launch rate improvement with notifications Results Through its direct relationship with over 25 global OEMs & Carriers ironSource was able to deliver high quality traffic at scale while working purely on performance basis. We managed to more than quadruple download volumes in specific target markets in a course of 10 months while maintaining an higher than average install -> booking CVR for the respective traffic sources. The use of contextual notification increased the average launch rate from 30% to 50%.
  20. 20. Casual Game- Preload & Engage Performance Data Vs. ROI target Day 14 Day 30 95% 110% 4K Devices Reached Daily US 30% 30% Immediate Launch Contribution of First Engagement (Launches) 39% 10% 45% Total Launches After Contribution of Total Launch Rate First Launch second Engagement (Launches)
  21. 21. 7K - 9K Installs Daily 20 30% GEOs Covered Install -> Postback Retention Rates Photo Editing app - OOBE & Preload Performance Data Placement D2 D7 D14 OOBE 45% 34% 30% Preload 22% 15% 10%
  22. 22. Thank You

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