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Each year, email marketing saves a paper forest that is equivalent to the territory of Switzerland, the greenest country in the world. By sending email newsletters instead of print newsletters, marketers are avoiding unnecessary use of paper and deforestation and are building loyal long-term friendship with their audiences in the greenest possible way.
Email service provider Mailigen has created an infographic revealing shocking environmental background and benefits of green marketing and showing why email marketing is the greenest marketing channel on Earth. The aim of the informative campaign is to bridge the gap between being friendly for the nature and effective for the business. We are inviting to share our common values and be part of the movement to save more leaves and make our planet greener!