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Products have feelings too              I’m a good looking, smart and fun              app              Why don’t you want...
It’s not a product if it has no usersTo start using something, people need to feel something
When something goes wrong
Or when you need to say something inconvenient
The Takipi brandIt all started with a doodle
Find your product’s ‘magic moment’Yep. People are usually interested in themselves
AutoCAD WS – seeing your drawings on the mobile for the first time
Walk the Walk, Talk the TalkException route -> Tale
But, how can I tell what drives feelings?         Rely on Intuition             Well… not yours…
How to ask questions
Use alternatives
Creating A Spectrum Of Alternatives
There are no boring features
Thanks!Iris.shoor@takipi.com     @irisshoor www.startupmoon.com
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
Products have feelings too
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Products have feelings too

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Products have feelings too

  1. 1. Products have feelings too I’m a good looking, smart and fun app Why don’t you want to use me?
  2. 2. It’s not a product if it has no usersTo start using something, people need to feel something
  3. 3. When something goes wrong
  4. 4. Or when you need to say something inconvenient
  5. 5. The Takipi brandIt all started with a doodle
  6. 6. Find your product’s ‘magic moment’Yep. People are usually interested in themselves
  7. 7. AutoCAD WS – seeing your drawings on the mobile for the first time
  8. 8. Walk the Walk, Talk the TalkException route -> Tale
  9. 9. But, how can I tell what drives feelings? Rely on Intuition Well… not yours…
  10. 10. How to ask questions
  11. 11. Use alternatives
  12. 12. Creating A Spectrum Of Alternatives
  13. 13. There are no boring features
  14. 14. Thanks!Iris.shoor@takipi.com @irisshoor www.startupmoon.com

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