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How we tripled our user base by getting localization right

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How we tripled our user base by getting localization right

  1. 1. How we tripled our user base by getting localization right
  2. 2. Localization is not translation
  3. 3. Localize the App Store/ Google Play Main Image Description Screenshots Video
  4. 4. Jose?Mario?视频 ? Meters? Feet?
  5. 5. How to get to bloggers writing in other languages?
  6. 6. Localize content for bloggers
  7. 7. How to get to bloggers writing in other languages?
  8. 8. Start collecting information about your users -email, language key, browser dataHow?Language key on the mobile deviceEmail type (qq.com, softbank.com, x.co.fr)What to do with it?NewslettersIn-product marketingOther emailsDemo
  9. 9. ‘Standard’ marketing - don’t be afraid to drop the English once in a while
  10. 10. How important is it to properly translate your content?
  11. 11. China
  12. 12. China
  13. 13. When you can’t speak – use visuals
  14. 14. When you can’t speak – use visuals
  15. 15. Thanks! Iris.shoor@takipi.com @irisshoor www.startupmoon.com

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