@irishwonder
What You Need to Know
@irishwonder@irishwonder
 What ranks for the brand name/ brand +
review / other related searches
 What ranks for key bus...
@irishwonder@irishwonder
 Any publicity is good publicity? – maybe not
for conversions
(According to a survey by Dimensio...
@irishwonder@irishwonder
 Review sites
 News stories
 Images
 Forum discussions
 Social media mentions
 Affiliate si...
@irishwonder@irishwonder
@irishwonder@irishwonder
@irishwonder@irishwonder
@irishwonder@irishwonder
@irishwonder@irishwonder
 Search box
 Bottom of SERPs
@irishwonder@irishwonder
@irishwonder@irishwonder
 Search Volume
 Amount of Existing Content
@irishwonder@irishwonder
A software product had
suggestions like brand +
scam/virus/malware showing up
due to competitors ...
@irishwonder@irishwonder
@irishwonder@irishwonder
 I posted about it here: http://www.irishwonder.syndk8.co.uk/2013/11/08/buy-viagra-serps-of-no-p...
@irishwonder@irishwonder
@irishwonder@irishwonder
@irishwonder@irishwonder
 Be responsive to avoid reputation issues and
solve them early
Name.com have accidentally
sent p...
@irishwonder@irishwonder
 There is always good content and bad
content about a brand
 Make sure people are aware of your...
@irishwonder@irishwonder
 Yes, Online Reputation Management is one
area where negative SEO makes sense
commercially
 No,...
@irishwonder@irishwonder
 What is your first idea when somebody
mentions Iran?
@irishwonder@irishwonder
@irishwonder@irishwonder
@irishwonder@irishwonder
 Find a great story and make people talk more
about it
 …or create one!
@irishwonder@irishwonder
• info@irishwonder.com
• Twitter: @irishwonder
• Facebook:
http://www.facebook.com/irishwonder
• ...
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Online Reputation Management - a Webinar for IGBAffiliate

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In May 2014 I ran a webinar on Online Reputation Management for IGBAffiliate - this is the slide deck from the webinar, the video can be seen here: http://www.igbaffiliate.com/resources/videos/online-reputation-management

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Online Reputation Management - a Webinar for IGBAffiliate

  1. 1. @irishwonder What You Need to Know
  2. 2. @irishwonder@irishwonder  What ranks for the brand name/ brand + review / other related searches  What ranks for key business people’s names  What Google suggests for brand related searches  What unrelated keywords the site ranks for Usually, all but #1 are ignored by site owners
  3. 3. @irishwonder@irishwonder  Any publicity is good publicity? – maybe not for conversions (According to a survey by Dimensional Research)
  4. 4. @irishwonder@irishwonder  Review sites  News stories  Images  Forum discussions  Social media mentions  Affiliate sites, fans/haters sites, competitors sites
  5. 5. @irishwonder@irishwonder
  6. 6. @irishwonder@irishwonder
  7. 7. @irishwonder@irishwonder
  8. 8. @irishwonder@irishwonder
  9. 9. @irishwonder@irishwonder  Search box  Bottom of SERPs
  10. 10. @irishwonder@irishwonder
  11. 11. @irishwonder@irishwonder  Search Volume  Amount of Existing Content
  12. 12. @irishwonder@irishwonder A software product had suggestions like brand + scam/virus/malware showing up due to competitors blackmailing it. By increasing the search volume and amount of content for other, more desirable positive queries, we managed to get rid of such suggestions.
  13. 13. @irishwonder@irishwonder
  14. 14. @irishwonder@irishwonder  I posted about it here: http://www.irishwonder.syndk8.co.uk/2013/11/08/buy-viagra-serps-of-no-priority-to-google/
  15. 15. @irishwonder@irishwonder
  16. 16. @irishwonder@irishwonder
  17. 17. @irishwonder@irishwonder  Be responsive to avoid reputation issues and solve them early Name.com have accidentally sent promo emails to their customers – after complaints on Twitter they posted this video of their employee responsible for the screw up eating those emails as punishment (Full story: http://www.irishwonder.co m/blog/2014/03/20/case- study-brands-winning- social-media/)
  18. 18. @irishwonder@irishwonder  There is always good content and bad content about a brand  Make sure people are aware of your good content and it is well visible  Don’t think you can just “negative SEO” your bad content
  19. 19. @irishwonder@irishwonder  Yes, Online Reputation Management is one area where negative SEO makes sense commercially  No, negative SEO is NOT about buying a bunch of shitty links on Fiverr to your negative content
  20. 20. @irishwonder@irishwonder  What is your first idea when somebody mentions Iran?
  21. 21. @irishwonder@irishwonder
  22. 22. @irishwonder@irishwonder
  23. 23. @irishwonder@irishwonder  Find a great story and make people talk more about it  …or create one!
  24. 24. @irishwonder@irishwonder • info@irishwonder.com • Twitter: @irishwonder • Facebook: http://www.facebook.com/irishwonder • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas

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