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It's Not About the Hats: Driving Traffic and Growing Your Business

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From the most competitive and saturated markets to the up-and-coming new niches, the ultimate goal of operators and affiliates alike is to drive traffic to their sites and increase their profits. Let’s look at some possible solutions to succeeding in this endeavour.

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It's Not About the Hats: Driving Traffic and Growing Your Business

  1. 1. Driving Traffic and Growing Your Business @irishwonder Financial Partners Expo 2014
  2. 2. @irishwonder Financial Partners Expo 2014
  3. 3. You VS Google @irishwonder Financial Partners Expo 2014
  4. 4. @irishwonder Financial Partners Expo 2014
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  12. 12.  Google TOS: https://www.google.com/intl/en/policies/ter ms/ @irishwonder Financial Partners Expo 2014
  13. 13. @irishwonder Financial Partners Expo 2014
  14. 14. Paid Ads Social Media TRAFFIC Offline SEO @irishwonder Financial Partners Expo 2014
  15. 15. Paid Ads Social Media TRAFFIC Offline SEO @irishwonder Financial Partners Expo 2014
  16. 16.  Long term vs short term?  Clean vs spammy?  Expensive vs low budget?  Creative vs scalable? @irishwonder Financial Partners Expo 2014
  17. 17. VS @irishwonder Financial Partners Expo 2014
  18. 18.  First ever guest post?  First ever industry authority interview?  First ever top 10 list?  First ever infographic? @irishwonder Financial Partners Expo 2014  Etc.
  19. 19.  Search spam as a business model @irishwonder Financial Partners Expo 2014
  20. 20. NOBODY understanding the blackhat business model would have ever said that @irishwonder Financial Partners Expo 2014
  21. 21.  Benefits: ◦ Relatively quick rankings ◦ Scalable, manageable traffic  Risks: ◦ No guaranteed minimum period of ranking (is there ever?) ◦ Manual reviews leading to manual cleanups ◦ Algorithmic changes But every change that makes one kind of spam impossible, makes 10 others possible! @irishwonder Financial Partners Expo 2014
  22. 22.  Payday Loans 2.0 Update 10 days @irishwonder Financial Partners Expo 2014
  23. 23. @irishwonder Financial Partners Expo 2014
  24. 24. @irishwonder Financial Partners Expo 2014
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  26. 26. Detailed blog post: http://www.irishwonder.syndk8.co.uk/2014/09/10/look-google-no-links-or-a-recipe-for-a-major-disaster/ @irishwonder Financial Partners Expo 2014
  27. 27. @irishwonder Financial Partners Expo 2014
  28. 28.  Bulk link spam (often automated)  Redirects  Cloaking @irishwonder Financial Partners Expo 2014
  29. 29.  Link manipulation  Private networks  “Creative” ways of getting links @irishwonder Financial Partners Expo 2014
  30. 30.  Is there such a thing? @irishwonder Financial Partners Expo 2014
  31. 31. @irishwonder Financial Partners Expo 2014
  32. 32. @irishwonder Financial Partners Expo 2014
  33. 33.  Read below and think again @irishwonder Financial Partners Expo 2014
  34. 34. @irishwonder Financial Partners Expo 2014
  35. 35. 1. http://designspiration.net/image/150464475486/ 2. http://designspiration.net/image/13551540533998/ 3. http://designspiration.net/image/2056330221996/ 4. http://www.thisiscolossal.com/2013/09/mr-thoms-street-art/ 5. http://designspiration.net/image/1934788038233/ 6. http://itoysgameswall.info/dolls/victorian-porcelain-doll-hd.html/ 7. http://designspiration.net/image/887430429055/ 8. http://www.europarl.europa.eu/news/en/news-room/ content/20120326ipr41843/html/Hacking-IT-systems-to-become-a-criminal- offence 9. https://support.google.com/webmasters/answer/35769?hl=en 10. http://designspiration.net/image/100303748815/ And special thanks to niice.co for helping me find a lot of these images @irishwonder Financial Partners Expo 2014
  36. 36. • info@irishwonder.com • Twitter: @irishwonder • Slideshare: http://www.slideshare.net/irishwonder/ • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas @irishwonder Financial Partners Expo 2014

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