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Analysis of the iOS and Android mobile phone market growth


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An analysis of the iOS and Android mobile phone market growth.

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ONLINE COURSE: How to make and market iPhone apps:

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Analysis of the iOS and Android mobile phone market growth

  1. 1. Make iPhone & iPad apps The app market
  2. 2. THE MOBILE MARKET www.thechocolatelabapps.comFlurry.comThe rate of iOS and Android device adoption has surpassed thatof any consumer technology in history.Compared to recent technologies, smart device adoption isbeing adopted : 10X faster than that of the 80s PC revolution 2X faster than that of 90s Internet Boom 3X faster than that of recent social network adoption.
  3. 3. APP STORE HISTORY• The App Store opened on July 10, 2008.• The App Store contained 500 third-party applications for the iPhone and the iPod Touch.• On April 23, 2009, 1 billion apps were downloaded.• The iPad launched in April 2010 with over 3000 applications designed for the iPad. And since then?
  4. 4. Jan 2011
  5. 5. March 2012
  6. 6. Active Apps (currently available for download): 723,431Number of Active Publishers in the US App Store: 184,083Current Average App Price: $1.93Overall, Flurry estimates that there were over 640 million iOSand Android devices in use during the month of July 2012.July 2012, Apple revealed that the company has paid outmore than $5.5 billion to developers since the launch of theApp Store
  7. 7. Flurry expects the total revenue for mobile applications on iOSand Android to increase from $5.4 billion in 2011 to anexpected total of $8.7 billion in 2012.Interestingly, advertising revenue is expected to increase to $2billion in 2012, from $980 million in 2011, representing a shiftfrom 17% of app revenue to 23%.For revenue from premium and in-app purchasing, apps outsidethe top 100 are expected to make 68% of the revenue,compared to 45% in 2010. This is compared to the top 25making 28% of the revenue in 2010, and an expected 15% in2012.
  13. 13. Learn more today: our app blog for the latest news and exclusive info: