GeoSocial: Making it Real


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Presentation given at the American Planning Association conference in Atlanta, GA on April 28, 2014. The Technology Division conducted a panel discussing "Trends in Planning Technology".

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  • Tuesday, April 22, 2014
  • How do we make it real? How do we generate hard, defensible and trustworthy evidence?
    People are cynical. Need to show that they have an actual impact on the outcome.
  • Trolls
    Gaming of the System
    Social Media – bogus accounts and sentiment analysis
  • Social media is insufficient to providing verifiable feedback and can be easily manipulated.
  • Evidence based on bad data is bad evidence.
  • Protecting individual identity while simultaneously providing vetted feedback data
  • Identity authentication is handled on an opt-in basis using a variety of related service providers.
  • Standalone websites
    White label application
    Register and Verify once
    Single Sign-in and API
  • Action: Sign Up, Verify
    Notification settings
    My Places
  • Geofencing and dynamic geocoding is a core value.
  • Determining the scope of participantion is key.
    Stakeholder email lists
    Restricted by mapping
    Choosing levels of verification
  • Activities & Insights
    Help pinpoint areas for additional attention
  • Reports:
    Export data in a variety of formats
    Embed Google Analytics
  • New Westminster Master Transportation Plan – Notifying participants that they had an impact on the outcome.
  • GeoSocial: Making it Real

    1. 1. GeoSocial: Making it Real Trends in Planning Technology APA National Planning Conference - 2014
    2. 2. Regulatory Framework Evidence Consultation Deliberation Outcome
    3. 3. Anonymity breeds Contempt
    4. 4. Facebook estimates that between 5.5% and 11.2% of accounts are fake 3 February '14 Last week, during its fourth-quarter earnings report, Facebook revealed it had 1.23 billion monthly active users, 757 million daily active users, 945 million monthly active mobile users, and 556 million daily active mobile users. In its 10-K filing published on the weekend, the company estimated that in 2013, between 5.5 percent and 11.2 percent of these users were fake. Putting those numbers together, Facebook says at least 67.65 million fake accounts were used last month. That number can go as high as 137.76 million, if the company’s higher-end estimate is to be believed. Twitter’s Very Real Fake Problem April 15, 2014 A new report from Twopcharts reveals a massive problem with Twitter -- approximately 44% of its 974 million users have never tweeted. Moreover, 30% of Twitter's accounts (292 million users) have only tweeted one to 10 times, while only 13% of all accounts (127 million) had tweeted over a hundred times. Those dismal numbers paint a dramatically different picture from the 241 million "active" users that the company claims.
    5. 5. Sentiment Analysis Garbage in. Garbage out.
    6. 6. Geosocial - 2-sided Model
    7. 7. Open Data Participants in the area are notified of consultations in their area, and encouraged to “connect” with the topic. Once a threshold of 25 participants “connect”, an email is generated to the Proponent advising them that residents want to consult. Proponents are notified that their topic has been launched on PlaceSpeak and that they should “claim” their Topic. If they do not do so immediately, then a second email will notify them when a sufficient level of residents express interest.
    8. 8. PlaceSpeak Contact Telephone: 1-866-998-6977 Address: PlaceSpeak Inc. 1005 Cypress Street Vancouver, B.C. CANADA V6J 3K5 @placespeak