Cisco mwc2013 barcelona

562 views

Published on

Cisco MWC2013-Barcelona. More events...

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
562
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cisco mwc2013 barcelona

  1. 1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Mobile Internet Demonstrations Mobile World Congress | February 25-28, 2013 | Barcelona, Spain 23 April 2013 Brian Walsh Senior Marketing Manager Cisco SP Mobility
  2. 2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. click here.
  3. 3. New Economics Growth Markets 7 Billion Global Mobile Users in 2012; 10.3 Billion by 2017 3.5x faster than Global Population Growth 33% of Mobile Traffic off-loaded to Wi-Fi in 2012; 46% in 2017 4X more Wi-Fi traffic than Cellular By 2017, two-thirds of world’s mobile data will be video 5.1% generated by M2M 24x increase in M2M Data between 2012 & 2017 563 Petabytes per month consumed Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012–2017
  4. 4. Orchestration ANALYTICSPOLICY IP Core Evolution ANDSF, WSG, SaMOG Quantum™ Software Suite (Network Abstraction, Policy, WAN Orchestration, RAN Optimization) ANALYTICSANALYTICSPOLICYPOLICY Orchestration ANALYTICSPOLICY Orchestration Cisco Mobility Managing Traffic Growth Quantum™ Software Suite Monetize and Differentiate IP Network Evolution Programmable Network Universal Small Cell ASR 901S Cisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco Mobility Address Spectrum Scarcity Licensed Small Cells Cisco Mobility Portfolio – MWC 2013 Innovations
  5. 5. Next Generation Internet Mobility Architecture Elasticity Accelerates New Business Opportunities MOBILE CLOUD SERVICES INTELLIGENT NETWORK HETEROGENEOUS CLIENT /ACCESS Self Optimizing Network Unified Data Center Small Cell (SP WiFi and Femto) Macro Radio (2G, 3G, LTE)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto) Small Cell (SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto) Small Cell (SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto) Universal Small Cell LTE, 3G, Wi-Fi 3G Small Cell 3G & Wi-Fi Macro Radio (2G, 3G, LTE)(2G, 3G, LTE)(2G, 3G, LTE) Unified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data Center Optimization Analytics and Policy Unified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterMonetization IP Edge and CorePacket CoreMobile Backhaul Packet CorePacket CorePacket CorePacket Core Elastic Packet CoreMobile BackhaulMobile BackhaulMobile Backhaul IP Edge andIP Edge andIP Edge and Core IP Edge and Core Virtualized Infrastructure
  6. 6. Data-in-Motion: Greater Monetization, Optimization Operator NetworkAdvantage in Real-Time Data DATA IN MOTION PREDICTIVE DATA Automated Decisions Resource Planning Targeted Promotion Geofencing Object Correlation Expected Outcomes Data in Motion provides contextual relevance, and opens up growth opportunities when acted upon by programmable networks Planning Geofencing REAL-TIME DATA Dwell Time Traffic Patterns Location App Usage Network Speed Device Type Quota Balance Device HISTORICAL (BIG) DATA
  7. 7. Demo #1: Business Innovation with SP Wi-Fi
  8. 8. Monetizes User contextual information Engage customers before they authenticate to Wi-Fi Pushes Local Services!to device The SSID finds You!
  9. 9. Analytics and Abstraction Suites to enable secure Ad targeting with privacy protection Operator insertion into Mobile Advertising ecosystem with unique value New Monetization Approaches, e.g., Toll Free/1-800 Data Offers to Targeted Users
  10. 10. Thank YouThank YouThank You
  11. 11. Rich analytics to understand Dwell Time, Traffic, and Crowding in venue Quantify success of contextual promotions Optimize operations and resource deployment to support the business
  12. 12. Cisco Quantum Suite brings new capabilities to put Data in Motion Operators increase Service Creation Velocity by extracting, correlating, and Monetizing Real- Time Network Intelligence

×