1 1 Confidential © 2015
2015 in quotes2015 in quotes

2 2 Confidential © 2015
“Big business should embrace a fearless transparency.” Confidential © 2015 Josh Cohen, Founder & Chairman, Open Supporter Data Interference, Turbocharging Social Activism with Data Standards

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“A wealth of information creates a poverty of attention.” Krystal Higgins, Sr UX Designer, Google, Designing Better Onboarding Confidential © 2015

4 4 Confidential © 2015
“If you stand still people can push you down, but if you keep walking they have to follow you.” Princess Reema, CEO Alpha International, Princess Reema's Mission to Empower Saudi Women Confidential © 2015

5 5 Confidential © 2015
“Make great products, invest in your customer, stand for something that matters. if you do that right, your customers will build Loyalty for you.” Confidential © 2015 Bayard Winthrop, American Giant, Direct to Consumer in a Post-Amazon World

6 6 Confidential © 2015
“I only got a Facebook account so I could use Spotify.” Sydney Polinchock, Student & William Goodall, Student Conversations with Digital Natives: Teens Talk Confidential © 2015

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Confidential © 2015 “Using the word ‘healthcare’ is like using the word ‘Africa’ – it’s so diverse. One can’t generalize to that extent.” Malcolm Gladwell, Staff Writer,The New Yorker, A Conversation Between Bill Gurley and Malcolm Gladwell

8 8 Confidential © 2015
“Quantum computing, at its heart, relies on this unpredictability to break new ground, this will open up new doors in the perception of AI.” Paola Antonelli, Senior Curator,The Museum of Modern Art, Curious Bridges: How Designers Grow the Future Confidential © 2015

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“The solution to every new problem in tech has always been 'more tech', but mobile was an inflection point that made design as important (if not more) than the tech.” John Maeda, Partner, Kleiner Perkins Caufield & Byers, Design in Tech Report Confidential © 2015

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“The great paradox of the Internet is that with our social connectivity comes the brutal realization of how disconnected we are.” Confidential © 2015 Krystine Batcho, Professor, Le Mayne College, #No filter: Pros and Cons of Constant Connection

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“Happiness is a $35,000,000,000 dollar industry.” Confidential © 2015 Ofer Leidner, Co-founder and President, Happify, Money Can’t Buy Happiness but Data Can Teach It

12 12 Confidential © 2015
“Attention is the new currency.” Confidential © 2015 Jason Schlossberg, Chief Creative Officer, Kwittken + Company, The Case for Design Thinking in Communications

14 14 Confidential © 2015
“The big thing about small things is that they add up.” Time O’Reilly, Founder/CEO, O’Reilly Media Service, Design in Healthcare and Insurance Confidential © 2015

15 15 Confidential © 2015
“We are in a tech bubble and taking more risks than necessary- having constraints drives creative decision making. Silicon valley is operating in a context completely void of fear.” Bill Gurley, VC, Benchmark, A Conversation Between Bill Gurley and Malcolm Gladwell

16 16 Confidential © 2015
“A box of a trillion souls, a repository for our whole society; wouldn't that be interesting?” Stephen Wolfram, Founder & CEO, Wolfram Research, The Frontiers of Computational Thinking Confidential © 2015

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"You can sell it by making fun of it… Brands have to relax way more than they have in the past.” Bill Burr, Actor, Loner Productions, Owning Your Work:The Future of All Things Comedy Confidential © 2015

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“Measure ideas you present to clients on whether they're likely to set off a chain reaction of ideas that lead somewhere interesting. An isolated, 'single use' idea is a waste of time.” James Kirkham, Global Head of Social & Mobile, Arc Worldwide, Brands: Connective Tissue Between People and Tech Confidential © 2015

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“Vision without execution is just hallucination.” Walter Isaacson, CEO Aspen institute, How Innovation Happens Confidential © 2015

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“Best results come from speed, thrift, anD simplicity.” Confidential © 2015 Dan Ward, Author, Dan Ward Consulting LLC, Innovation Principles and Practices

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“To excel in today’s market, we have to focus on addressing what stands in the way of the consumer: convenience and time.” Confidential © 2015 Heidi Zak, Cofounder,ThirdLove, Disruptive Mobile Technologies in Fashion

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"I don't believe a mistake-free learning Environment exists. Failures are cheap if you do them first. Failures are expensive if you do them at the end.” Astro Teller, Captain of Moonshots, Google [x], Moonshots and Reality Confidential © 2015

23 23 Confidential © 2015
THANKSThanks for taking the time to read our little bite out of SXSW. If you’d like to know more, or arrange a session to dive into the content and trends in more detail, then please email Sarah Aitken, CMO sarah.aitken@iris-worldwide.com www.iris-worldwide.com @irisworldwide http://irisundertheinfluence.com