Twitter's New Look: A POV on the Redesign

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Thought on Twitter's latest redesign:
- What's New
- Why it Matters to Brands
- Next Steps

Published in: Social Media
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Twitter's New Look: A POV on the Redesign

  1. 1. 1 1 Confidential © 2014 TWITTER’s new look A POV on the Twitter redesign April 2014 Confidential © 2014
  2. 2. 2 2 Confidential © 2014 contents §  What’s New §  Why It Matters To Brands §  Next Steps
  3. 3. 3 3 Confidential © 2014 TWITTER WILL look like facebook New Look: •  Twitter names, handles, descriptions, links and the pic are all on the far left •  Wide horizontal header images, bigger user pictures, and tabs for photos, videos, and followers •  No more background image •  Followers section is more image based and looks a bit like Pinterest •  New ability to tag up to 10 people in photos •  More visuals: can share four images in one a single tweet OLD PROFILE NEW PROFILE
  4. 4. 4 4 Confidential © 2014 Why it matters to brands •  The most important messaging can be highlighted on the page via Pinned Tweets. •  Engagement (RTS, favs, replies) is even more vital: the most engaging content becomes the most visible content on the page •  Twitter is becoming more image based, so brands will need quality visual content •  Twitter images will need to comply to new specs and utilize the new features (not just warmed over FB content)
  5. 5. 5 5 Confidential © 2014 Next steps for brands: q  Update profile page assets to leverage the new format, see specs at right q  For campaigns there should be a “Hero Tweet” created to pin to top of page q  Re-assess your strategy:The new options and features give more options to create engaging content and leverage the platform. q  Twitter images will need to comply to new specs and utilize the new features. Create content specifically for the platforn. Specs Profile Photo: 400x400 Header: 1500x500 (2:1 aspect ratio on mobile) Bio: 160 characters
  6. 6. 6 6 Confidential © 2014 THANKS Questions? Thoughts? Winston Noel, Community Manager Winston.Noel@iris-worldwide.com Amy Brown, Social Strategy Director Amy.Brown@iris-worldwide.com

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