Facebook Pages Redesign: How to Make the Most of it

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Facebook recently updated the layout of pages - see what's new and what changes you can make to get the most out of the new format!

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Facebook Pages Redesign: How to Make the Most of it

  1. 1. 1 1 Confidential © 2014 Facebook’s new Page Layout How to Make the Most of it April 2014 Confidential © 2014
  2. 2. 2 2 Confidential © 2014 contents §  What’s New §  The New Look §  Customizations §  Watch Lists §  Next Steps for Brands
  3. 3. 3 3 Confidential © 2014 The New Look •  Page posts are wider, so content is more visible (especially pinned posts) •  Photo posts are now rectangular (versus square), and look the same on pages as they do in the newsfeed •  A list of pages that are similar to the page users are on is automatically displayed after users click “Like” •  The “Like” button is on top of the cover photo, making it slightly less visible •  Apps now live in 2 places on the page–in the “more” drop-down button and in the left-hand column OLD PROFILE NEW PROFILE http://on.fb.me/1rxL5rH
  4. 4. 4 4 Confidential © 2014 Pages are more customizable The display and order of tabs can be changed under ‘Manage Tabs’. The “about” tab cannot be moved, but the “photos” tab can be moved or removed altogether. IMPLICATION: Brands can choose to make campaign-related apps more visible during campaigns. Brands can also prioritize other sections, depending on current objectives. Sections that appear in the left- hand column can also be customized. IMPLICATION: Brands can once again choose to highlight sections depending on current objectives, such as campaign apps or house rules when contests are running.
  5. 5. 5 5 Confidential © 2014 You can keep a closer eye on competition Brands can add up to 5 competitor pages in their “Pages to Watch” section, only visible to Admins. Watching these pages will allow admins to see: •  Percentage increase or decrease of people who like the competitor page •  Number of times the competitor page posted •  Amount of engagement the competitor page received IMPLICATION: Brands can keep a closer eye on competitors within the platform–this can be useful for competitor reporting.* Admins receive a notification whenever their page is added to another page’s watch list. The notification does not disclose the name of the page that added them. •  Note:This information will not take media buys into account, which should be noted whenever using this data
  6. 6. 6 6 Confidential © 2014 Checklist: make the most of the new layout q Page post width has increased to 511px (up from 410). Photos should be sized to 1200 x 1006 to render best in rectangular format across desktop newsfeed, timeline and mobile devices.* q Think about rearranging tabs and left hand sections to highlight different features and content on your page q Keep an eye on competitors and category players with Watch Lists. *Facebook has not released updated official specs, 1200x1006 suggested based on iris testing
  7. 7. 7 7 Confidential © 2014 THANKS Questions? Thoughts? Nikki Siegel, Senior Community Manager Nicole.Siegel@iris-worldwide.com Amy Brown, Social Strategy Director Amy.Brown@iris-worldwide.com

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