How to Reduce
SaaS User Churn Rates
by iridize
Image source: digitalart @FreeDigitalPhotos.net
The Data
iridize.com
One of the biggest
challenges facing SaaS
providers is
churn rates.
iridize.com
Expansion of the SaaS services plethora
has the bizarre effect of keeping users on
the move from service to se...
iridize.com
Are users worried they are missing out
on the single best webapp?
Are they overwhelmed by the variety
of onlin...
iridize.com
Maybe.
iridize.com
And maybe…
we just need to dig deeper to figure
out how to reduce SaaS user churn
rates.
iridize.com
Conversion
Vs.
Care
iridize.com
SMB’s have naturally
limited resources.
Fueling company
growth may often come
at the expense of
nurturing exis...
iridize.com
You can’t let the quest
for conversions harm
your customer service,
but your growth rate
does not yet allow yo...
iridize.com
Ideas for keeping customer service in check, within
budget, without neglecting growth efforts:
Plan ahead – bl...
iridize.com
The
Free Software
Swamp
iridize.com
It’s hard to compete with free
software, especially if your
offering is free-trial based.
iridize.com
So don’t try.
iridize.com
Instead, offer your customers
bonuses, relaying your
appreciation for their loyalty.
E.g.: free small features...
iridize.com
The Value of
Relevant
Analytics
iridize.com
Sure, bounce rates and clickthroughs are
important but they are not enough.
Utilize your metrics for customer ...
iridize.com
Get a comprehensive, drill-down picture
of where your customers are getting stuck
with iridize’s Predictive An...
Why Iridize Mobile?We Hope That Was Helpful!
Read more about onboarding solutions
at blog.iridize.com
Or request a demo at...
Icons in this presentation made
from Flaticon.com:Freepikby
iridize.com
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How to Reduce SaaS User Churn Rates

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How to Reduce SaaS User Churn Rates

  1. 1. How to Reduce SaaS User Churn Rates by iridize Image source: digitalart @FreeDigitalPhotos.net
  2. 2. The Data iridize.com One of the biggest challenges facing SaaS providers is churn rates.
  3. 3. iridize.com Expansion of the SaaS services plethora has the bizarre effect of keeping users on the move from service to service. Image source: article in The Tempest
  4. 4. iridize.com Are users worried they are missing out on the single best webapp? Are they overwhelmed by the variety of online services? Are our users determined to keep going until they find the perfect free SaaS? ? ? ?
  5. 5. iridize.com Maybe.
  6. 6. iridize.com And maybe… we just need to dig deeper to figure out how to reduce SaaS user churn rates.
  7. 7. iridize.com Conversion Vs. Care
  8. 8. iridize.com SMB’s have naturally limited resources. Fueling company growth may often come at the expense of nurturing existing users. Image source: Idea go @ FreeDigitalPhotos.net
  9. 9. iridize.com You can’t let the quest for conversions harm your customer service, but your growth rate does not yet allow you to invest over-and- above in both. Image source: David Castillo Dominici @ FreeDigitalPhotos.net
  10. 10. iridize.com Ideas for keeping customer service in check, within budget, without neglecting growth efforts: Plan ahead – block out a routine amount of time per day to dedicate for customer service issues. Research your knowledgebase’s solutions keywords and re- word your solutions accordingly. Make answers more accessible, per customers’ intuitive search words. Automate part of your customer service process with iridize’s walkthrough guides, freeing up your team to do other things.
  11. 11. iridize.com The Free Software Swamp
  12. 12. iridize.com It’s hard to compete with free software, especially if your offering is free-trial based.
  13. 13. iridize.com So don’t try.
  14. 14. iridize.com Instead, offer your customers bonuses, relaying your appreciation for their loyalty. E.g.: free small features, early access to new features, free access to partners’ software, etc.
  15. 15. iridize.com The Value of Relevant Analytics
  16. 16. iridize.com Sure, bounce rates and clickthroughs are important but they are not enough. Utilize your metrics for customer service and UX issues, as well.
  17. 17. iridize.com Get a comprehensive, drill-down picture of where your customers are getting stuck with iridize’s Predictive Analytics solution – and reach out to your customers pro-actively. Request a demo for your SaaS. An example report of iridize’s Predictive Analytics tool.
  18. 18. Why Iridize Mobile?We Hope That Was Helpful! Read more about onboarding solutions at blog.iridize.com Or request a demo at contact@iridize.com iridize.com
  19. 19. Icons in this presentation made from Flaticon.com:Freepikby iridize.com

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