Optimizing SaaS Conversion
with
User-Centric Analytics
by iridize
iridize.com
The road from Landing Page to
Checkout is long and winding.
iridize.com
More so for SaaS services, which
are harder to relay and explain
to begin with.
iridize.com
Imagine you could pin-point the
exact moment a user decides to
quit the purchasing process,
and change their m...
iridize.com
But wait. You can!
iridize.com
The key to getting
ahead of your users
is in the way you
look at analytics.
iridize.com
The standard Overview or
Content Drilldown is important
for traffic trends but it
doesn’t help with actual Lea...
iridize.com
For that, you need a more
user-centric approach to your
metrics. A few user-centric
analytics to start you off:
iridize.com
Here are a few user-centric
analytics to start you off:
iridize.com
Micro-Conversions
The onboarding process is really a series of minor
conversion goals – micro-conversions – le...
iridize.com
Session Lengths
Shifts in a page visit lengths are
indicative of users’ engagement. A drop
in a user’s average...
iridize.com
Bounce Rate
While we’re on the subject of sessions –
Bounce Rates are a critical factor in user
lifecycle term...
iridize.com
Incomplete Actions
Probably the most important factor in user
engagement and customer onboarding
metrics – whi...
iridize.com
Shift gears to a more hands-on
user-centric approach toward
analytics.
iridize.com
Ask us more
about iridize’s
Predictive Analytics
and other
onboarding solutions.
Why Iridize Mobile?We Hope That Was Helpful!
Learn more about onboarding solutions
at iridize.com
Or request a demo at con...
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How to Optimize SaaS Conversion with User Centric Analytics

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The difference between creating traffic sources and lead generation is the like the difference between Marketing and Sales - you have their attention, now what do you do with it? User-centric analytics can be what makes the difference between traffic and a potential conversion for your service.

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How to Optimize SaaS Conversion with User Centric Analytics

  1. 1. Optimizing SaaS Conversion with User-Centric Analytics by iridize
  2. 2. iridize.com The road from Landing Page to Checkout is long and winding.
  3. 3. iridize.com More so for SaaS services, which are harder to relay and explain to begin with.
  4. 4. iridize.com Imagine you could pin-point the exact moment a user decides to quit the purchasing process, and change their mind.
  5. 5. iridize.com But wait. You can!
  6. 6. iridize.com The key to getting ahead of your users is in the way you look at analytics.
  7. 7. iridize.com The standard Overview or Content Drilldown is important for traffic trends but it doesn’t help with actual Lead Generation.
  8. 8. iridize.com For that, you need a more user-centric approach to your metrics. A few user-centric analytics to start you off:
  9. 9. iridize.com Here are a few user-centric analytics to start you off:
  10. 10. iridize.com Micro-Conversions The onboarding process is really a series of minor conversion goals – micro-conversions – leading to the final conversion you have set (purchase/ signup for service/become paying user). Define the mini-conversions along the way and monitor them.
  11. 11. iridize.com Session Lengths Shifts in a page visit lengths are indicative of users’ engagement. A drop in a user’s average session is usually not a good sign. Get a better picture of how long your users’ sessions are.
  12. 12. iridize.com Bounce Rate While we’re on the subject of sessions – Bounce Rates are a critical factor in user lifecycle terms. Find out which pages a user is leaving immediately, so you can then investigate the “why”.
  13. 13. iridize.com Incomplete Actions Probably the most important factor in user engagement and customer onboarding metrics – which actions are left incomplete. If the instructions for a certain action are not clear enough or the process is taking too long – you need to know.
  14. 14. iridize.com Shift gears to a more hands-on user-centric approach toward analytics.
  15. 15. iridize.com Ask us more about iridize’s Predictive Analytics and other onboarding solutions.
  16. 16. Why Iridize Mobile?We Hope That Was Helpful! Learn more about onboarding solutions at iridize.com Or request a demo at contact@iridize.com iridize.com

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