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Analysis of a Cultural Heritage
Game with a Purpose
with an Educational Incentive
Irene Celino, Andrea Fiano and Riccardo ...
Introduction and motivation
Cultural Heritage (CH) Game with a Purpose (GWAP)
Gameplay: quiz to guess a CH asset from four...
Indomilando gameplay
Images of CH architectures in
the city of Milano
Churches, villas, buildings,
schools, towers, …
1 na...
Intuitively, a photo is recognizable if it is correctly guessed more frequently
Conservative measure: lower bound of Wilso...
Indomilando purpose
Computing CH asset ranking
Intuitively, an asset rank score corresponds to the average
of its photos’ ...
Indomilando purpose
Evaluating ability to rank
Comparison with no. of visits of assets’
Wikipedia pages (when existing)
Bu...
Indomilando gaming flavor
Evaluating players engagement
ALP (Average Life Play): 7.5 min
Left-skewed distribution (long ta...
Indomilando cultural flavor
Evaluating educational incentive (1/2)
Possibility to explore CH official records
between game...
Indomilando cultural flavor
Evaluating educational incentive (2/2)
Subjective analysis of cultural incentive through user ...
Conclusions
Indomilando is effective to achieve its ranking purpose
Resulting rank highly correlated to a ground truth
Outc...
Indomilando promoted by Lombardy
http://l15.regione.lombardia.it/
Analysis of a Cultural Heritage Game with a
Purpose with an Educational Incentive
Irene Celino, AndreaFiano andRiccardoFin...
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Analysis of a Cultural Heritage Game with a Purpose with an Educational Incentive

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Presentation at ICWE 2016 of the paper at http://dx.doi.org/10.1007/978-3-319-38791-8_28

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Analysis of a Cultural Heritage Game with a Purpose with an Educational Incentive

  1. 1. Analysis of a Cultural Heritage Game with a Purpose with an Educational Incentive Irene Celino, Andrea Fiano and Riccardo Fino CEFRIEL – Milano, Italy paper: http://dx.doi.org/10.1007/978-3-319-38791-8_28
  2. 2. Introduction and motivation Cultural Heritage (CH) Game with a Purpose (GWAP) Gameplay: quiz to guess a CH asset from four different images Purpose: ranking images of CH assets Collateral effect: learning about CH Evaluation of the CH GWAP: Effectiveness to achieve its ranking purpose Ability to engage and retain players Potential effect of the educational/cultural incentive
  3. 3. Indomilando gameplay Images of CH architectures in the city of Milano Churches, villas, buildings, schools, towers, … 1 name/title and 4 photos (of 4 different assets) Link to official asset record Map to explore CH assets the user played with http://bit.ly/indomilando
  4. 4. Intuitively, a photo is recognizable if it is correctly guessed more frequently Conservative measure: lower bound of Wilson score interval But some categories are more recognizable than others (e.g. buildings are difficult)  correction: standardization by asset type Final photo rank score: Indomilando purpose Computing photo ranking p: observed fraction of successes (=photo guessed) z2 α/2: (1 - α/2) quantile of the standard normal distribution n: total number of trials (=photo played)
  5. 5. Indomilando purpose Computing CH asset ranking Intuitively, an asset rank score corresponds to the average of its photos’ rank scores But each asset has a different no. of photos (1-40)  correction for number of photos But each set of photos can be heterogeneous (mix of good and bad photos)  correction for photo inhomogeneity Final asset rank score:
  6. 6. Indomilando purpose Evaluating ability to rank Comparison with no. of visits of assets’ Wikipedia pages (when existing) But no. of Wikipedia visits is more a sign of “popularity” than “recognisability” Comparison with ground truth Best photo of top-10 Wikipedia assets Manual ranking by 12 users Rank aggregation weighted by declared familiarity with Milano CH Good ability to rank and much more time-effective  Each manual ranker: avg. of 1 min 27 sec to rank 10 assets Indomilando: 72 players with avg. of 7.5 min to rank ~1400 photos and ~650 assets
  7. 7. Indomilando gaming flavor Evaluating players engagement ALP (Average Life Play): 7.5 min Left-skewed distribution (long tail) Median < 3 min Two user groups (+ “outliers”) Subjective analysis of engagement through user questionnaire Players like it 
  8. 8. Indomilando cultural flavor Evaluating educational incentive (1/2) Possibility to explore CH official records between game rounds (map exploration) Two rounds consecutive if < 15 min Distribution of “exploration” time Possibility to learn over time to recognize CH assets No. of correctly guessed photos as a function of the played game rounds
  9. 9. Indomilando cultural flavor Evaluating educational incentive (2/2) Subjective analysis of cultural incentive through user questionnaire What motivated you to play? Did you learn anything new about Milano?  guessing it right  leaderboard  learning something new
  10. 10. Conclusions Indomilando is effective to achieve its ranking purpose Resulting rank highly correlated to a ground truth Outcome achieved in a very limited time Indomilando shows a good engagement potential Most players find the game fun User group spending a significantly long time in playing Indomilando has a learning/educational effect Players are motivated to acquire new knowledge Interplay of ranking purpose and educational incentive to be further investigated
  11. 11. Indomilando promoted by Lombardy http://l15.regione.lombardia.it/
  12. 12. Analysis of a Cultural Heritage Game with a Purpose with an Educational Incentive Irene Celino, AndreaFiano andRiccardoFino Thank you! Additional material can be found at http://swa.cefriel.it/urbangames/indomilando/icwe2016.html http://bit.ly/indomilando

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