Microformats

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Microformats are quietly changing the landscape of the web, achieving some of the original ideals of the 'semantic web.' They continue to gain adoption and traction. With this in mind, we created Oomph: A Microformats Toolkit (http://visitmix.com/labs/oomph). Targeted at web developers and designers, Oomph makes it easier to create, consume, and style Microformats. Come learn how and why we built it, as well as how you can be part of the burgeoning Microformat movement.

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Microformats

  1. 1. microformatsa quiet revolution<br />KarstenJanuszewski<br />
  2. 2. About MeMIX Onlinehttp://visitmix.comProvide web developers & designers with articles & open source prototypes<br />
  3. 3. What are microformats?<br />
  4. 4. “A microformat is a web-based approach to semantic markup.”<br />
  5. 5. “Microformats use existing HTML tags to convey metadata.” <br />
  6. 6. “This approach allows information intended for end-users to also be automatically processed by software.”<br />
  7. 7. What does that mean?Why should you care?The future of microformats<br />
  8. 8. What does that mean?Why should you care?The future of microformats<br />
  9. 9. Let’s microformatsome html<br />
  10. 10. We just added meaning to HTML.<br />
  11. 11. This is a big deal!<br />
  12. 12. HTML is, by default, “meaningless.”<br />
  13. 13. “meaning” is shared agreement.<br />
  14. 14. microformatscontacts(2.5 billion pages)vEvent = event(1/2 billion pages)<br />
  15. 15. Other microformatsresumesrecipesmedialistingsatomand more…http://microformats.org<br />
  16. 16. We just added meaning to HTMLnon-invasivelywithout extensionsusing existing syntax<br />
  17. 17. microformats take a radically different approach than other semantic web efforts RDFRDF/a Dublin Core <br />
  18. 18. microformats vs. RDF/RDFa<br />microformats<br />Non-extensible<br />Does not have grammar<br />Uses existing HTML<br />Schema is content specific<br />Wiki spec<br />RDF/RDFa<br />Extensible<br />Has grammar<br />Uses HTML namespace extension<br />Schema is content agnostic<br />Standards body<br />
  19. 19. What does that mean?Why should you care?The future of microformats<br />
  20. 20. “This approach allows information intended for end-users to also be automatically processed by software.”<br />
  21. 21. Wouldn’t it be nice if your browser processed microformats?<br />
  22. 22. Demo:Operator: Firefox plug-in<br />
  23. 23. Demo:Oomph: a microformats toolkit<br />
  24. 24. Oomph: a microformats toolkitmicroformats parser and UI(written in jQuery)IE plug-inCSS stylesWindows Live Writer plug-inASP.NET control<br />
  25. 25. What does that mean?Why should you care?The future of microformats<br />
  26. 26. IdentEnginebyGlenn Joneshttp://identengine.com<br />
  27. 27. Challenges: Chicken or Egg?1. Meaningless microformats2. Browser Support3. Search Engine Support4. Tooling Support<br />
  28. 28. Thank you!karstenj@microsoft.comhttp://visitmix.com http://rhizohm.net@irhetoric<br />

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