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Lec 8_Social Media.pptx

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Lec 8_Social Media.pptx

  1. 1. Social Media
  2. 2. Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. or we can say that: Technologies that facilitate connections, discussions and sharing of information Social Media
  3. 3.  Blogs  Social Networks  Micro-Blogs  Professional Social Networking  Photo Sharing  Wikis  Video  Podcasts  Discussion Forums Types of Social Media
  4. 4.  A blog is an easy-to-update website or webpage where authors write regular entries in a diary-like format. The most effective and interesting blogs allow readers to engage in conversations with the author and other readers. Blogs
  5. 5.  A blog is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or videos. Entries are commonly displayed in reverse-chronological order.  77% of active internet users read blogs  Top 15 best Blogging Sites: www.ebizmba.com/articles/blogs Definition of a Blog
  6. 6. WordPress vs. Blogger  Blogger:  FREE to start  User friendly  Fewer server problems  Automatically adds geotags to posts  WordPress:  Increased traffic  More plugins available  Complex coding  Complicated interface  Many forums and communities for help
  7. 7. Social Networks: Websites created for people (or organizations) who are connected by friends, family, or common interest.
  8. 8.  Social networking sites are websites that connect people. In these online communities, people can join (for free) and at a minimum, establish a page with their profile.  The most popular, MySpace and Facebook, also have groups, which are feature-rich chat boards for members. Social Networks
  9. 9. Top social media sites  Three top social media sites:  Facebook – 400,000,000 active users (2010)  LinkedIn – 45,000,000 active users, 331,000,000 page views per month (June 2009)  Twitter – 22,000,000 users, 50,000,000 tweets per day
  10. 10. Facebook  Developed to connect college students with other college students (.edu required)  Broadened user-base and took market share over MySpace  Currently most used social media platform (67% of all online adults)
  11. 11. Why do I want a Facebook account? • Keep track of friends & family • Reconnect with old schoolmates, business partners, coworkers, etc. • Post pictures from recent trips, family events, or just to show off your grandkids • Follow your favorite businesses and find coupons or special deals
  12. 12.  Micro-blogging is writing extremely short blog posts, kind of like text messages.  Micro Blogs (like Twitter) is a social network where people meet and add friends and read each other’s updates and discuss them in the public timeline or privately via direct message. Micro-Blogs
  13. 13. Twitter  Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.  Twitter is currently the most popular micro-blog service and lets users post entries up to 140 characters long. Users can read these messages online or have them sent as a text message to a cell phone or other mobile device.
  14. 14. Why do I want a Twitter account? • Find out about breaking news instantly • Connect with people of similar interests • Learn about upcoming events happening in your area • Take advantage of contests and special deals
  15. 15. Social Media Platforms: Not Facebook, But Similar  Google+  Allows similar features, but holds smaller user base  Main utilization is Google+ Hangout, allowing free small video conferencing  LinkedIn  Specific to professionals and professional groups
  16. 16. Google+ Why do I want a Google+ account? • Google+ is similar to Twitter: - Follow people that interest you - Keep up with recent news • and similar to Facebook: - Post pictures, links, and status updates • but still unique: - Google+ allows you to add friends, coworkers, acquaintances, even celebrities, into specific “circles” - These circles allow you to publish information publically, to a whole circle, or privately to just one or two of your friends
  17. 17. Professional Social Networking Allows Students to…  Build Online Presence and Personal Brand  Network with personal and professional connections  Job Search  Access resources and information in specific career field  Expand skill set with technology world
  18. 18. LinkedIn World’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. LinkedIn is a platform of : 60 million professionals 200,000+ organizations Over 150 industries 2.1 million students 37,000 university groups
  19. 19. What LinkedIn is NOT vs. What LinkedIn IS LinkedIn is NOT... …A place for party photos …A place to update the status of your cat …A traditional job board LinkedIn IS… … A Professional Social Networking Site …A network that allows you to make the most out of trusted professional networks
  20. 20.  Photo sharing has become a key part of the social media landscape, since photos can now be so easily shared on sites like Flickr, Pinterest and Picasa. Photo Sharing
  21. 21. Kathleen Williams
  22. 22. • What is it? Pinterest is a vision board -styled social photo sharing website and app where users can create and manage theme- based image collections. How does it work? A Pinterest member may create a board. A board is a set of pins created on any given topic. Suggested boards include: products I love, favorite places & spaces, books worth reading, my style, for the home, food. Users label and create theme-based image boards. Users can populate their own boards with media found online using the Pin It button
  23. 23. Pinterest Why do I want a Pinterest account? • Connect with people of similar interests • Maintain a virtual “pin board” of ideas, recipes, and inspirational thoughts to revisit at any time • Plan out parties, local events, and house projects in a public manner where you can get immediate feedback from friends, family, and community members
  24. 24.  A wiki is a collection of web pages that encourages users to contribute or modify the content. By using a simple web interface, a community can collaborate on developing a document or Web page, no matter where they're located. Wikis
  25. 25.  Short videos are used to communicate all kinds of information by way of websites and popular online video-sharing services. Videos
  26. 26.  Podcasting is a way of publishing MP3 audio files on the web so they can be downloaded onto computers or portable listening devices, such as iPods or other MP3 players. Podcasting allows users to subscribe to a feed of new audio files using "podcatching" software (a type of aggregator), which periodically checks for and downloads new audio files automatically. Podcasts
  27. 27.  Discussion forums are places for online communities to discuss topics of common interest. Posts are organized into related threads around questions and answers, or community discussions.  These forums work like a bulletin board: you post a message and return later to see if people have responded. A forum helps create communities around shared interests. Discussion Forums

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