sales promotion

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sales promotion

  1. 1. Presented by Irfan allahiMuhammad shahid MBA-M1 Superior group of colleges Sargodha
  2. 2. Sales promotionShort term incentive to encourage the saleor purchase of a product.
  3. 3. Sales promotion Advertising• Sales promotion focus on • Advertising focus on reason incentive to buy. to buy.• Sales promotion says “buy • Advertising says “buy” now”.
  4. 4. Core activity Core objective• Is to provide incentive • To enhance the sales
  5. 5. • Types/targets • Consumer promotion • Trade promotion • Sales force promotion
  6. 6. • Sales promotion is • Push strategy • Pull strategy
  7. 7. • Techniques • Samples • Coupons • Price pack • Premiums • Advertising specialty • Contest, sweepstakes, games
  8. 8. samples• Are offers of a trial amount of a product.
  9. 9. coupons• A certificate that give buyers a saving
  10. 10. Price packs• Offers consumers savings of the regular price.
  11. 11. Premiums• Premiums are goods offered either free or low cost.
  12. 12. Advertising specialty• Products imprinted with an advertiser name, logo, or message that are given as a gift to consumer.
  13. 13. Contest , sweepstake, games• Give consumers the chance to win something.

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