Mobile Tag Youre It! By QRHere

1,827 views

Published on

These slides accompany the "Mobile Tag...You\’re It" presentation I gave at Podcamp Nashville. I shared an overview of effective QR codes usage to bring the digital and physical worlds together.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,827
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
61
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile Tag Youre It! By QRHere

  1. 1. MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge
  2. 2. MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge
  3. 3. © JumpScan( Sayonara .)
  4. 4. A 2-dimensional bar code by any other name is still a... 2D Barcode Data Matrix Code Mobile Barcode Mobile Tag Quick Response Code QR Code ...2-dimensional barcode.
  5. 5. A 2-dimensional bar code by any other name is still a... Microsoft Tag JagTag Custom 2D Barcode AT&T Mobile Barcode ...2-dimensional barcode.
  6. 6. QR Codes:Open SourceUniversalSimple to Use
  7. 7. How does work?
  8. 8. FOR USERSYou hold the power...1. Download a mobile barcode scanner to your smartphone. Android - QuickMark, i-nigma, ScanLife { iPhone - QR App, QRReader, i-nigma FREE Blackberry - QR Code Scanner Pro Windows Mobile - i-nigma, ScanLife Palm OS - i-nigma 2. Scan away.
  9. 9. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...1. Determine what digital message you want to share. URL (link to mobile friendly content) vCard free text phone number SMS 2. Generate your QR code. http://qrcode.kaywa.com FREE { http://www.qrstuff.com http://zxing.appspot.com/generator http:bit.ly *
  10. 10. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...* Shorten URLs with a link shortening service. Try bit.ly or is.gd. Reduces code data for better scanning Is customizable, better for history logs Offers tracking analytics3. Save your code as a graphic file. Right click Save image as Select name Save
  11. 11. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...4. Place your QR code. Rule(r) of thumb: no smaller than 1”x1” Space between multiple codes Flat surfaces so code is scannable Protect if out in the elements Avoid lo res printing5. Track your code. bit.ly dashboard Google analytics Track use of unique data (links, location) Measure results
  12. 12. FOR MESSAGE MAKERS & MARKETERSYou have no boundaries... 25 million people have scan ability © JumpScan From July to December ’10, scanning increased 1,200% 57% of FB and Twitter users have scanned at least once in the last year; 40% have scanned 5x or more 72% in a survey said QR codes aid advertising recall
  13. 13. FOR MESSAGE MAKERS & MARKETERS You have no boundaries...Retail Displays Branding Exterior Signage Novelty Print Real Estate Promotions Biz Cards Press Kits Headstones Mobile Payment Mobile Couponing How-to Info Directional
  14. 14. Case in Point: Pet Shop BoysCase in Point: Ralph Lauren
  15. 15. Case in Point: RightNow at SXSWCase in Point: Google Favorite Places
  16. 16. Case in Point: Crossville, Inc.Case in Point: A&M Label
  17. 17. ?...Questions?
  18. 18. If you’d like... A copy of this presentation Sources and resources More details and ideas Specific answers for your needs Contact me!

×