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Percorso di validazione dall'idea al business model per startup

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Il programma di validazione dall’idea al business model, promosso dallo sportello Startup di Sardegna Ricerche, è un percorso di accompagnamento ai primi mesi di attività dell’imprenditore startup e del suo team, strutturato in ore di formazione e ore di affiancamento diretto e coaching al team. L’obiettivo è trasmettere un approccio metodologico - il metodo Lean Startup - lungo un processo di sviluppo del mercato scandito da obiettivi e traguardi misurabili, sui quali ci si confronta ogni settimana. Nel corso del programma l’imprenditore impara a gestire il rischio e a ridurlo progressivamente, man mano che si confronta direttamente con il proprio mercato e valida le proporie ipotesi riguardo al modello di business. Perchè di ipotesi si tratta, altrimenti non ci sarebbe innovazione!
Il programma dura 16 settimane.

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Percorso di validazione dall'idea al business model per startup

  1. 1. PERCORSO DI VALIDAZIONE DALL’IDEA AL BUSINESS MODEL
  2. 2. TIME PERCORSO DI CRESCITA DELLA STARTUP E DELL’IMPRENDITORE CLIENTI Discovery Validation Efficiency Scale 5/7 m. 3/5 m. 5/6 m. 7/9 m. 20/27 m. VALIDAZIONE PRODOTTO MERCATO VALIDAZIONE CRESCITA PROBLEMA SOLUZIONE DEFINIZIONE IPOTESI APPRENDIMENTO VALIDATO
  3. 3. TIME IL PERCORSO DI VALIDAZIONE Discovery Validation Efficiency Scale 5/7 m. 3/5 m. 5/6 m. 7/9 m. 20/27 m. VALIDAZIONE PRODOTTO MERCATO VALIDAZIONE CRESCITA PROBLEMA SOLUZIONE DEFINIZIONE IPOTESI CLIENTI APPRENDIMENTO VALIDATO
  4. 4. PROGRAMMA PERCORSO DI VALIDAZIONE LEAN STARTUP ORIENTAMENTO DISCOVERY VALIDATION
  5. 5. PROGRAMMA ORIENTAMENTO ORIENTAMENTO IMPRENDITORI SI NASCE O SI DIVENTA? COME? CON CHI? METODO - PROCESSO - STRUMENTI CHE COS’E’ UNA STARTUP? COME SI PASSA DALL’IDEA ALL’AZIENDA?
  6. 6. PROGRAMMA DISCOVERY VISIONE E VALORI PERCHE’ LO STAI FACENDO? QUAL E’ LA TUA VISIONE? QUALE MERCATO TI INTERESSA CONQUISTARE? DISCOVERY:RICERCA SUL CAMPO CHI E’ IL TUO CLIENTE? MVP E SVILUPPO PRODOTTO COSA PUOI FARE PER IL TUO CLIENTE? COME PROGETTI IL TUO PRODOTTO / SERVIZIO?
  7. 7. PROGRAMMA VALIDATION METRICHE DI PRODOTTO COME FACCIO A MISURARE E DIMOSTRARE CHE IL MIO PRODOTTO PIACE, O NO? STARTUP MARKETING COME FACCIO A VENDERE AI PRIMI CLIENTI? GO TO MARKET E SOSTENIBILITA’ COME FACCIO A GUADAGNARE? COME MI ASSICURO CHE IL PROCESSO E’ RIPETIBILE?
  8. 8. PROGRAMMA VALIDATION SCALABILITA’ E FINANZIABILITA’ QUANTO POSSO CRESCERE, IN QUALI TEMPI E CON QUALI RISORSE? DA STRATUPPER A MANAGER D’AZIENDA COSA SUCCEDE DOPO IL PROGRAMMA?
  9. 9. METODO - PROCESSO - STRUMENTI UN PERCORSO STRUTTURATO METODO LEAN STARTUP PROCESSO DI CUSTOMER DEVELOPMENT STRUMENTI MORPHOLOGICAL BOX BM CANVAS MVP INTERVISTE CAMPAGNE ….
  10. 10. PERCORSO STRUTTURATO FORMAZIONE + AFFIANCAMENTO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 SETT. APPRENDIMENTO VALIDATO VALIDAZIONE MERCATO VALIDAZIONE PROBLEMA DEF. IPOTESI FIDUCIARIE 16
  11. 11. OGNI 2 SETTIMANE FORMATO IN CLASSE AFFIANCAMENTO OUT OF THE BUILDING _ATTIVITA’ DI VALIDAZIONE, STUDIO, PRESENTAZIONE _PART-TIME >> FULL TIME _DI PERSONA 2H _IN REMOTO 2H _SUPERVISIONE NO-STOP _10 TEAM _DIDATTICA SU METODO - PROCESSO- STRUMENTI _40 TEAM _4 ORE 4H 4H 10H min Sardegna Sardegna Ricerche - PULA Ricerche - PULA VIA WEB NEL MONDO
  12. 12. FORMAZIONE IN CLASSE OGNI 2 SETTIMANE COSA DOVE DIDATTICA FORMATO CLASSE CHI ORE 40 TEAM + DOCENTI 4H A PULA
  13. 13. AFFIANCAMENTO FACE2FACE OGNI 2 SETTIMANE CONFRONTO SU APPRENDIMENTO VALIDATO , METRICHE, REVIEW ATTIVITA’ E PIANO ATTIVITA’ FORMATO COACHING (AFFIANCAMENTO SINGOLO TEAM + DOCENTI) CHI ORE TEAM + DOCENTI COSA DOVE 2H + 2H SOLO 10 TEAM
  14. 14. SUPERVISIONE OGNI 2 SETTIMANE COSA DOVE SUPERVISIONE E AGGIORNAMENTO FULL TIME (OBIETTIVO: NON FERMARSI MAI) FORMATO CHI ORE TEAM + DOCENTI FULL TIME COMMUNITY PRIVATA ON LINE SOLO 10 TEAM
  15. 15. OUT OF THE BUILDING OGNI 2 SETTIMANE COSA DOVE ATTIVITA’ DI VALIDAZIONE, STUDIO, PRESENTAZIONE FORMATO OUT OF THE BUILDING CHI ORE TEAM 10H MIN
  16. 16. OUT OF THE BUILDING? ● Interviste con potenziali clienti e partners, analisi dei risultati, aggiornamento lista leads ● Aggiornamento Business Model, metriche, descrizione del mercato ● Progettazione > esecuzione MVP ● Narrativa: microblogging, video-blogging o strumenti alternativi di narrazione del proprio percorso di apprendimento esperienziale ● Costruzione sito web / Wordpress ● Costruzione/preparazione pitch
  17. 17. INFRASTRUTTURA
  18. 18. INFRASTRUTTURA
  19. 19. INFRASTRUTTURA
  20. 20. TEAM COSIMO PANETTA IRENE CASSARINO GIUSEPPE SERRA SEBASTIANO BAGHINO
  21. 21. VI ASPETTIAMO! IN CLASSE AFFIANCAMENTO OUT OF THE BUILDING _ATTIVITA’ DI VALIDAZIONE, STUDIO, PRESENTAZIONE _PART-TIME >> FULL TIME _DI PERSONA 2H _IN REMOTO 2H _SUPERVISIONE NO-STOP _10 TEAM _DIDATTICA SU METODO - PROCESSO- STRUMENTI _40 TEAM _4 ORE 4H 4H 10H min Sardegna Ricerche - PULA VIA WEB NEL MONDO Sardegna Ricerche - PULA
  22. 22. VI ASPETTIAMO! IL BANDO APRE IL 19 SETTEMBRE 2014 IL BANDO CHIUDE IL 17 OTTOBRE 2014 I COLLOQUI DI VALUTAZIONE SI SVOLGONO DAL 17 AL 20 NOVEMBRE 2014 IL PROGRAMMA COMINCIA IL 3 DICEMBRE 2014
  23. 23. VI ASPETTIAMO! INFORMAZIONI: SPORTELLO STARTUP - SARDEGNA RICERCHE sportellostartup@sardegnaricerche.it http://www.sardegnaricerche.it/sportellostartup/ we@thedoers.co

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