Mobilni Internet i oglašavanje

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Sadašnjost i budućnost Interneta na mobilnim uređajima. Oglašavanje i nove forme marketinga.

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Mobilni Internet i oglašavanje

  1. 1. Mobilni Internet Ivan Rečević
  2. 2. Da li se nekada osećate ovako?
  3. 3. Računari postaju suvišni i ograničavaju u pogledu mesta korišćenja.
  4. 4. Koliko ljudi na ovoj slici koristi Internet?
  5. 5. Trenutak kada je korišćenje Interneta postalo prihvatljivo.
  6. 6. Koje su granice?
  7. 7. Prestajemo da pitamo. Sada guglujemo
  8. 8. Servisi Interneta u ovom trenutku. I većina je dostupna na mobilnom telefonu.
  9. 9. Ne mora sve da izgleda kao noćna mora inženjera.
  10. 10. Mobilni telefoni se koriste na svakom mestu...
  11. 11. ... u svakoj situaciji
  12. 12. Ne postoje prepreke...
  13. 13. ...ili tehničke barijere...
  14. 14. ...ili kategorija “komplikovano”
  15. 15. Telefon je veoma lična stvar. Svaki sadržaj mora biti suptilan.
  16. 16. Marketing se nekada svodio na...
  17. 17. ...a danas
  18. 18. Worldwide Handset Data - September 2009 Requests: 10,234,591,394 Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Worldwide Apple 25.3% -1.4% Apple iPhone 16.9% 0.3% Smartphone Traffic Share 39.0% Nokia 22.2% -1.7% Apple iPod Touch 8.4% -1.7% !"#$%&'()* +*,-*.%. /0 12$3 44 Samsung 12.7% 0.3% HTC Dream 2.8% 0.7% !# Motorola 5.9% -0.1% Samsung R450 2.5% -0.3% '# %# SonyEricsson 5.5% -0.3% Palm Pre 2.0% 0.5% ())*+ !"# ,-./0 HTC 4.3% 1.2% Sony PSP 1.6% 0.3% &&# 123 456 LG 3.3% 0.0% Nokia N70 1.6% -0.1% 70*8 9:;+< RIM 3.1% 0.3% Motorola RAZR V3 1.5% -0.1% $%# Palm 2.4% 0.5% RIM BlackBerry 8300 1.4% 0.1% Kyocera 1.8% 0.0% Nokia 3110c 1.2% -0.2% Sony 1.7% 0.3% Nokia N95 1.1% 0.1% !"#$%&'()* +*,-*.%. /0 5!3 44 (1) Other 11.9% Kyocera S1300 1.1% 0.0% $# "# Nokia 6300 1.0% -0.1% ># /7;-?+ 9@ Samsung R430 0.9% 0.0% %# @A8B/0? 9@ !"# HTC Magic 0.9% 0.5% &=# (?C<-/C 456 9@ Nokia N80 0.8% 0.0% D+B9@ F/?C-DG 6-B/*+ 9@ C B* Nokia N73 0.8% 0.0% 9:;+< $E# Nokia 6120c 0.7% 0.0% Motorola Z6M 0.6% -0.1% RIM BlackBerry 8100 0.6% 0.0% Note: Above share % refers only to requests from Smartphones Total 100.0% Total 48.4% Handset Capabilities % Capable Supports Polyphonic Ringtones 65.4% Supports Streaming Video 63.7% Statistika distribucije reklama u svetu. Able to Download Video Clips Supports WAP Push Messages 75.0% 58.6% MMA Standard Screen Size Share % Notes Small 17.3% • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 17.7% • New models in Top 20: HTC Magic. Large 19.9% (1) Includes unclassified impressions and other manufacturers with < 2% share. X-Large 45.1%
  19. 19. United Kingdom Handset Data - September 2009 Requests: 343,586,095 Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - UK Apple 57.4% 5.4% Apple iPhone 38.2% 7.2% Smartphone Traffic Share 53.1% SonyEricsson 9.1% 0.6% Apple iPod Touch 19.2% -1.8% !"#$%&'()* +*,-*.%. /0 12$3 45 Nokia 9.0% 0.4% HTC Dream 3.2% 0.5% "# %# HTC 6.1% 2.3% Nokia N95 2.0% 0.4% ""# Samsung 5.5% 0.6% HTC Magic 1.5% 1.0% &''() RIM 2.4% 0.4% HTC Hero 1.2% 0.8% "$# *+,-. /01 LG 2.3% 0.3% SonyEricsson K800i 1.1% 0.0% 234 567)8 Sony 1.2% 0.0% Nokia 5800 XpressMusic 1.0% 0.3% !"# Other (1) 7.1% Sony PSP 0.8% -0.1% RIM BlackBerry 9000 0.7% 0.1% SonyEricsson W910i 0.7% 0.0% !"#$%&'()* +*,-*.%. /0 6!3 45 Samsung J700 0.7% 0.0% "# 9"# %# Samsung G600 0.6% 0.0% ""# LG KP500 0.6% 0.1% -:7+;) 5< <=>?-.; 5< RIM BlackBerry 8900 0.6% 0.1% "$# &;@8+-@ 234 5< Nokia 6300 0.5% 0.1% A-;@+BC 4+?-() 5< SonyEricsson W580i 0.5% -0.1% !"# 567)8 SonyEricsson W810i 0.5% 0.0% Nokia E71 0.5% 0.1% RIM BlackBerry 8300 0.5% 0.1% Note: Above share % refers only to requests from Smartphones Total 100.0% Total 74.5% Handset Capabilities % Capable Supports Polyphonic Ringtones 77.4% Statistika distribucije reklama u Britaniji. Supports Streaming Video 89.1% Able to Download Video Clips 95.4% Supports WAP Push Messages 32.3% MMA Standard Screen Size Share % Notes Small 3.0% • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 3.8% • New models in Top 20: HTC Hero, Nokia E71, and BlackBerry 8300. Large 19.4% • (1) Includes unclassified impressions and other manufacturers with < 1% share. X-Large 73.9%
  20. 20. Šta podstiče korišćenje mobilnog Interneta?
  21. 21. ‘Walled Gardens’ Collapsed Nearly Overnight UK Mobile Users Fleeing From Carrier Portal Sites Mobile Web Sites’ Share of UK Mobile Internet Users 2007 2008 Carriers Google 82% 57% Google 44% BBC 56% BBC 34% Nokia 56% Nokia 24% Facebook 40% Yahoo! 15% Webmails 31% eBay 11% YouTube 30% Microsoft 11% Microsoft 28% Webmails 10% Wikipedia 27% Amazon.com 7% Yahoo! 25% Wikipedia 7% Carriers 22% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Note: Share of users refers to the percent of users who have accessed these sites on a mobile phone during each year; i.e. 82% of UK mobile Internet users accessed Google in 2008, up from 44% in 2007. Source: Nokia Siemens Networks, Nokia UK Smartphone Study. 46
  22. 22. HUGE MEDIA Prisutni smo... Koristimo... The Keks (blog)
  23. 23. Ivan Rečević Partner E:ivan.recevic@hugemedia.rs W: www.hugemedia.rs M: +381 63 370 956 F: +381 63 299 996 T: +381 11 344 0620 Huge Media Baba Višnjina 46/4 (sedište Bul.Zorana Đinđića 166) 11000 Beograd Srbija
  24. 24. Korišćeni materijali u ovoj prezentaciji su prikazani prema Creative Commons licenci na poslednjem slajdu u skladu sa licencom i njihovim vlasnicima. Ova prezentacija nikada ne bi nastala bez velikog strpljenja. Hvala Dragana.
  25. 25. William shapeshift TechCrunch Forrester larksfem Carlo Nicora Stephan Geyer nataliej Mr.Beaver stefan >=> Mãhi Teshneh pipe  Pixel Addict xeni MarkKelley Michael Lebowitz shapeshift

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