Advertising On Digital media has overtaken TV and the trend is accelerating- If you don't have digital as part of your marketing strategy you are missing the boat.. Get on Board now. This book gives you a simple and easy to follow explanation of whats happening and what you need to do.
This is Ian R. Claytons second book in the series Marketing Hotels and Tourism online is Digital Media. It is for business managers, owners and marketers.
The illustration and examples are taken from the hotel, hospitality and tourism industry but the insights and strategies apply to any business. This book follow Ians best seller WEBSITE, the first in the series Marketing Hotels & Tourism Online.
See more at http://marketinghotelsandtourism.com/digitalmedia-marketing/
DIGITAL MEDIA MARKETING
DIGITAL MEDIA CHAPTERS - 1 !1
Chapter 1 Review
This a quick summary of what to expect in the book
Chapter 1 - Introduction
An introduction to the book, its Author and what is the purpose and motivation for
the book. Ian R Claton is an award winning digital pioneer and a best selling
author for his previous book in the series - WEBSTE.
Ian has been featured in the new York times and many media. He has written 3
books and is work on a 4th and 5th now.
His mission is to provide useful practical help to small business and his practical
passion in travel and tourism. With over 20 years in the industry he has a lot of
knowledge and wisdom to share. ……
DIGITAL MEDIA CHAPTERS - 1 !2
Table of Contents
All of the major topics in digital market are covered in this book. A more advanced
level of analysis will be presented in the next book, TECHNOLOGY. The topics
are explained in simple language that does not require great knowledge of the
internet. Important aspects are explained in a way that will help owners and
managers understand what they need to do and what to outsource. The book
shares deep insights and links to external sources and resources throughout all
Digital Leads all Media Advertising
“Digital Media is the new media. It has become the new way of
communicating and influencing others. Traditional media is still very much
alive and well, but it too is adjusting to the new format, where digital is an
imperative. Today we are looking at digital media as a reality for all media.
Digital advertising in all forms has now surpassed TV - unthinkable just a
few years ago.
Their are fundamental shifts in the way we communicate and market in the digital
world and the book shows how to adjust and succeed in digital.
DIGITAL MEDIA CHAPTERS - 1 !3
The new word in the digital age is “Programmatic”. This simply means that
content can be programmed, manipulated and customised on the fly. It is
making advertising more available, not just to larger marketers but also to
local and smaller advertisers. This means are message are entirely different
and must be targeted to the right audience where they prefer to be.
Audience are frequenting all social media and can be far better identified
today than ever before.
DIGITAL MEDIA CHAPTERS - 1 !4
Old way was all Push Marketing
Today we communicate personally, one-on-one, peer-to-peer and deliver messages
on demand. We have moved from pushing content out to consumers, to having it
pulled from the Internet via searches, channels and action that consumers choose
and the question they ask.
Pull & Push
DIGITAL MEDIA CHAPTERS - 1 !5
Why, What, How
The book explains the why - what- when and how of digital media marketing. The
Author Ian R. Clayton shares his 20 years of experience with deep insights into
what works and why.
Sharing Insights, Tool and Resources
In this book Ian will share his insights, the tools he likes and the resources he has
found most effective and reliable. He provides links to outsources and marketing
services that he has used and to statistics and trends that are useful in planning a
DIGITAL MEDIA CHAPTERS - 1 !6
short code http://digitalmediaebook.com
DIGITAL MEDIA CHAPTERS - 1 !7