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PersonaHolidays full deck

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Personal Holidays the ultimate in personalized holiday vacations planning that matches travellers with hotels and holiday options based on personality. http://info.personaholidays.com

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PersonaHolidays full deck

  1. 1. Person Holid ys P Personal Holiday Planning PersonaHolidays Wednesday, 7 December, 16
  2. 2. CEO COO Product Location Proof Of Concept Use of Funds World Market Ian R Clayton Kathy Lynn Ward PersonaHolidays International 500% More Engagement Marketing 1 Million Hotels Key Investment Merits - Person Holid ys PPersonaHolidays Wednesday, 7 December, 16
  3. 3. Person Holid ys PPersonaHolidays Travelers Want a Personal Recommendation, Not More Choice Booking Travel is Frustrating But it’s About to Completely Change here is how and why the change is coming You probably understand the frustration of booking travel. You go to many sites such as Expedia, Booking.com and Google, searching for a destination and hotel of your dreams. ose sites try to direct you to the best options - but how do they know what’s best for YOU? ey don’t. And how do YOU know which choice will give you the vacation experience you crave? You don’t. Like most travelers, you may look at over 20 sites in the process of planning a holiday. And aer wading through endless search boxes, clicking, swiping & tapping away, you might be so frustrated that you don’t book at all! Or, if you do book, you’re disappointed when you go on vacation & discover that the hotel is nothing like what you expected. But that’s about to change because we know the hotels and we understand you. We don’t give you more choice, we give you a personal recommendation. Wednesday, 7 December, 16
  4. 4. Person Holid ys PPersonaHolidays A Personal Solution to A Global Problem personalization the new driving force in travel What makes us different? e deeper understanding of why an individual travels. Take Lucy for example: Maybe Trust is her driving force, so she wants somewhere her family can rely on, probably a chain hotel. What about Bachelor Jack: Maybe he’s a bit of a maverick seeking new experiences abroad and quirky accommodation. We get it. And we’ll help the spectrum of travelers find what’s right for them. e big problem is that todays travel systems and services don't really know you. Sure they have piles of data - too much really. But they don't know who you are. ey can’t say this is the right area, the right people, the right decor or ambience because they don't know whether you are a connoisseur, a trendsetter or a maverick and they don't classify hotels according to personality. Wednesday, 7 December, 16
  5. 5. Person Holid ys PPersonaHolidays Leading Research Confirms: Travelers are Frustrated By far, the biggest complaint expressed by travelers using the web in the UK and US was being forced to sift through too much information. 86% consider, like or value personalized offers Half or more of travelers seek ease of comparing products and pricing Around one-third or more of the travelers want better search and a simpler interface https://www.tnooz.com/article/online-frustration-shows-travel-companies-still-not-getting-the-basics-right/ http://www.mindtree.com/personalization/travel-hospitality/pdf/mindtree-survey-report-personalization-travel-and-hospitality.pdf too much information - impersonal ore than 1/3 want better search simpler interface and more compare function too much info more personalization better comparison better search simpler interface Wednesday, 7 December, 16
  6. 6. PersonaHolidaysPerson Holid ys P said they would spend more time planning a trip that is tailored to their interests PersonaHolidays delivers more than 1/3 want better search simpler interface and more compare functionread reviews before booking - most read many Travelers Frustration Demands Change cost of dissatisfaction plagues travel Lower conversion r o Travelers frustration leaves room for improvements in personalization, more targeted information and better systems - Travelers are ready for a better way! Hotels are also affected by inadequate systems and Online Travel Agent (OTA) domination. Lower conversion Higher cost of acquisition Fewer repeat bookings Channel conflict Wednesday, 7 December, 16
  7. 7. Person Holid ys P1 Million Hoteliers Frustrated hotels need help with OTA dominance & technology overload Hotels Want to Increase Brand Presence & Get More Direct Bookings OTA 56%* DIRECT 44% OFFLINE 55% 1. Commission Eating Profits 2. Many Sites to Update 3. OTAs Build Loyalty 4. OTAs Own Data 5. Losing Brand Integrity 6. Commoditization 2016 - the year in which OTA revenues will surpass Brand.com hospitality revenues in the U.S. —————— PersonaHolidays 1 Million Hotels Wednesday, 7 December, 16
  8. 8. Person Holid ys P Hotel rooms and hotels themselves are becoming commodities within OTA channels. ey look and feel the same. ere is differentiation between classes - luxury is luxury and budget is budget. But ultimately, similar commodities have more or less the same features and amenities. e main differential in a commodity is price. Hotels need to brand themselves to stand out of the crowd. ey need to create a unique expectation consistent with the core value of the hotel experience. The main differential in a commodity is price Personality - The Key Differentiator “ ” PersonaHolidays OTAs Build eir Brands @ Hotels Expense hotel rooms becoming commodities Wednesday, 7 December, 16
  9. 9. Person Holid ys Pwe create holidays to match your personality Travel is Personal PersonaHolidays For the hotel and tourism hosts, personality and character are a vital differentiation at a time when it is feared that travel is becoming a mere commodity in the online distribution systems. Hoteliers want to increase their distribution intelligently and maintain their brand integrity so that they are not just selling hotel rooms as a lowest-price commodity. ey are looking for an alternative that will build, maintain and feature their unique brand identity. personality is always unique Wednesday, 7 December, 16
  10. 10. PersonaHolidaysPerson Holid ys P Holidays vers Personalization Time is Right Behaviour Analysis Programatic Visual Display Artificial Intelligence Smart Systems technology catches up to traveler needs New mobile nimble Adaptive strategies and mindsets Psychological Profiling Matching Social Index Cloud Data Accessable The tools available today mean that entire systems must be reengineered to take advantage of new approaches and programatic opportunities … with a mobile first philosophy! Wednesday, 7 December, 16
  11. 11. PersonaHolidaysPerson Holid ys P said they would spend more time planning a trip that is tailored to their interests Holidays vers No One Has Got it Right Until Now hard to implement on traditional systems OTAs traditional archival systems aren't the best platform for today's demanding environment. Our solution is built to satisfy customer needs and scale up as demand rises. new framing - new languages new hardware - new software new profiling - new branding new marketing - new automation new display- new visualization new gaming theory - new immediacy new data services - new platforms new channels - new banking Not an Easy Fix for LegacySystems Wednesday, 7 December, 16
  12. 12. PersonaHolidaysPerson Holid ys P said they would spend more time planning a trip that is tailored to their interests Holidays vers A Better Travel Experience makes travel planning personally meaningful uniquely targeted and personal recommendations higher engagement and conversion lower cost of acquisition easier entry creates brand advocates social sharing more repeat bookings brand loyalty New system using current tool and technology create more personalized and adaptive systems that engages, converts, repeats and is shared. Small adaptive firms and startups have a distinct advance with lower cost of access and entry. Wednesday, 7 December, 16
  13. 13. Person Holid ys P SolutionA new way to market travel e PersonaHolidays Channel Highly interactive, intensely visual, respectfully personal, intuitive and immediate! PersonaHolidays Wednesday, 7 December, 16
  14. 14. Scientifically-based personality and branding analysis to help build a purposeful brand identity that aligns with their target personality. Person Holid ys P Visual booking technology - an intuitive graphical user interface that instantly displays options and choices in a visually compelling display. 1 2 3 PersonaHolidays Delivering Accurate Personalized Recommendations Behaviour Responsive Personality Profiling Visual Bookings A Behaviour-responsive technology to analyze and match travelers up with hotels of similar character. e database of triggers and responses began with a break down of dating systems, now integrated with the Fascination Advantage® Archetype. for mobile travelers seeking authentic personal holidays PersonaHolidays perfected for over a decade, combines three innovations in travel planning and booking technology to create a personal recommendation Wednesday, 7 December, 16
  15. 15. Person Holid ys P1. Behaviour Analysis Expert System matching hotels & travelers by personality PersonaHolidays PersonaHolidays.com - A personalized travel planning experience that matches travelers to hotels and activities based on character. It is an Expert System that analyses behaviour and delivers products that match by personality. at is, it gets to know the personal characteristics of visitors discreetly, without being obtrusive and it pairs visitors up with hotels of like character. It does not pry, ask questions or conduct surveys; it simply learns from experience, building intelligence on a guest’s personal triggers and instantly matches these with hotels and activities of complementary characteristics. It is a constantly tuned database of archetypes and behaviour! http://search.personaholidays.com Wednesday, 7 December, 16
  16. 16. Person Holid ys P2. PersonalityArchetypes PersonaHolidays Fascination Advantage® Archetype Developed by award-wining branding authority Sally Hogshead, the Fascination Advantage® Archetype is for both persons and brands. It identifies the primary communication strengths of the hotel management team that can be translated into a brand statement. We translate the Archetype into travel triggers with our watchwords engine. Sally Hogshead is one of the most awarded branding experts in the USA. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca Cola have fascinated millions of consumers. Hogshead appears in media such as “e TODAY Show” and “LIVE with Kelly and Michael”, and has been featured as one of the top five speakers in the U.S. Hundreds of corporations and small businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU. the hotel’s primary advantage Wednesday, 7 December, 16
  17. 17. Person Holid ys P Personalization Persona Matchwords link travelers with hotels of matching character arcRes Software personality matching visual travel planning arcRes Software bookings Expert Behaviour Analysis arcRes software graphical user interface immediate intuitive blistering fast PersonaHolidays Integrated Fascination Advantage® Matchwords Engine travelers matchwords 2. Personality Profiling Wednesday, 7 December, 16
  18. 18. Person Holid ys PPersonaHolidays PersonaHolidays is the graphical user interface and is one of a set of the programs that interact with the arcRes database. arcRes provides the connection between PersonaHolidays and other systems. It is the glue to 3rd party booking engines, hospitality integrators and multichannel marketing systems. Behaviour Analysis - Expert Systems - Visual Travel Planning - Personality Matching - Personality Branding instant, visual, personal 3.Visual Bookings Technology It is build on the latest app development framework producing instant results at the speed of thought http://personaholidays.com/ Wednesday, 7 December, 16
  19. 19. Person Holid ys PPersonaHolidays immediately personal and spot on Personal Recommendation PersonaHolidays Advanced Graphical Display is….. highly interactive, intensely visual, respectfully personal, intuitive and immediate! As a Connoisseur you love total relaxation in the ultimate luxury. Connoisseurs will enjoy the resorts and villas on the west coast of Barbados because of their understated elegance. Here you can be yourself, with your every need catered to by genuine unpretentious staff intent on providing a top-class holiday experience. http://search.personaholidays.com Wednesday, 7 December, 16
  20. 20. generates the travel matchwords and updates supplier data Person Holid ys PPersonaHolidays Suppliers Hotel Resort Villa Apartment B&B Attractions Activities Fascination Advantage® Branding acRes Systems behaviour analysis matches travelers and hotels by personality immediate, intuitive, visual personalized travel planning Immediate Personal Recommendations Matchwords Engine dynamic friendlyfun-loving serene adventure quietstylish Wednesday, 7 December, 16
  21. 21. Person Holid ys P Value Proposition PersonaHolidays Wednesday, 7 December, 16
  22. 22. - Person Holid ys PPersonaHolidays Value Proposition For Travel destination marketers, hotel and tourism associations, chain hotels and online travel planning and booking services Who want to Attract, engage and convert more bookings using the latest behavior analysis, AI, psychology and personality matching technology ..... without having to redesign, rebuild or reengineer their existing system - or buy expensive technology PersonaHolidays Is an instant, psychology based personal recommendation engine that can be easily added to any destination marketing, travel planning or bookings systems to help travelers find the perfect holiday vacation based on a unique personality pairing and behavior matching algorithm Unlike Traditional booking system that do not provide personal recommendations and overload travelers with too many choices that are not personal Wednesday, 7 December, 16
  23. 23. - Person Holid ys PPersonaHolidays Traveler Focused Solution for Hotels and Distributors PersonaHolidays solves the personalization problem for travelers. is makes it valuable to hoteliers and distributors serving travelers with online travel planning and bookings. Hotels want to differentiate their property and are seeking channels that build and promote their brand. -We help hotels establish highly relevant personalized brands and personal brand messages. -We provide collateral in web services and videos that reflect the core value of the hotel personality -We provide distribution and channel technology that is brand centered and personal Destinations are looking for channel technology that helps them build sharing relations with hotel and tourism partners. ey want to provide brand centered travel planning and booking capabilities at a reasonable cost. ey want to enhance existing booking and planning technology so that it is brand centered and personalized for travelers. ey want to increase engagement and bookings. -PersonaHolidays is an immediate and cost effective solution Online Distribution Channels like metasearch agents, channel management systems, vacation rentals and the sharing economy understand the need for better personalization and want to provide accurate personal recommendations. -PersonaHolidays can be layered onto their existing technology providing an immediate cost effective solution without having to re- engineer their soware or build new systems. Wednesday, 7 December, 16
  24. 24. - Person Holid ys PPersonaHolidays Benefits of Guest Centric Personas Every hotelier and tourism company needs to have a clear picture of their target market. e only practical way to do this is to develop personas of their ideal guests. Knowing who you are marketing to, is essential in todays highly competitive and fragmented travel marketing world. Personalization Now Today’s highly sophisticated databases contain massive personal knowledge. We know travel preference, preferred shopping channels and behavior based patterns that provide a high level of personal detail. Artificial Intelligent (AI) systems are now sophisticated inference and learning machines that can predict behavior. Today we can discern the personas of travelers and hosts with psychological profiling like Myers Briggs and brand profiling by Sally Hogsheads’ Fascination Advantage. e tools are available to build highly personal travel planning and booking systems. But, no one has done it well, until now! Clear Focus In our PersonaHoliday marketing we first identify the host and brand persona to create the travel matchwords. is defines the market keywords, the brand identity, the messaging, the advertising and the promotional focus. It allows us to be very specific in developing highly effective and targeted sales funnels and marketing campaigns. Matchmaking PersonaHolidays AI systems go to work as soon as a traveler visits the site. Every action is evaluated against all experiences and matched with our vast databases of psychological triggers. It instantly creates a persona profile for the traveler. e Travel Persona is then matched with compatible hotels and holidays. is process finds the very best fit and delivers a concise recommendation. It oen will deliver 3 options - Luxury, Mid Range and Budget. Travelers can adjust their search criteria and profile as they wish. UnlikeTraditional booking system that are slow, tedious, impersonal and overload travelers with too many choice; PersonaHolidays is respectfully personal, visual, intuitive, immediate and concise. personalization with a clear focus Wednesday, 7 December, 16
  25. 25. - Person Holid ys PPersonaHolidays A Google study shows that brands double their impact when using emotional marketing that communicates personal values. From Promotion to Emotion: Connecting B2B Customers to Brands brands double impact with emotional marketing 1 2 3 According to latest MRI neuro-imagery consumers primarily use emotions when evaluating brands. at is, they decide based on personal feelings and experiences rather than information on brand attributes, features, and facts. Peter Noel Murray Ph.D.   Psychology Today Forrester research: Emotion is THE top driver of brand loyalty. More >>>.     Personalization Engages Emotionally Personalization today harnesses the power of predictive analytics, machine learning, and artificial intelligence to glean preferences and intent from nuanced behaviors. Wednesday, 7 December, 16
  26. 26. Person Holid ys P Proof Travelers stay longer, do more and love the experience PersonaHolidays Wednesday, 7 December, 16
  27. 27. Person Holid ys P Travelers stay longer and do more 0.53 3.44 0.53 3.44 500% Increase in Engagement PersonaHolidays Wednesday, 7 December, 16
  28. 28. Person Holid ys P 3 times more clicks 0.924 2.989 300% Increase in Conversion PersonaHolidays Wednesday, 7 December, 16
  29. 29. “This system knows me better than I know myself” Person Holid ys P User Feedback Survey - Reliable Experience - Spot on Uniquely fast No one does what it does User’s Comment - Intelligent PersonaHolidays “This system knows me better than I know myself” In our survey, 587 voted that it captured their interest; 7 did not Travelers Stay Longer, do more and love personalization Traveler considered delaying wedding: “The choice was perfect. But it was going to be closed for the dates.” In our speed tests, it was 7 times faster than the competition “This system knows me better than I know myself” Wednesday, 7 December, 16
  30. 30. Person Holid ys P Market 1 Million Hotels Travel is 10% of global GDP PersonaHolidays Wednesday, 7 December, 16
  31. 31. Person Holid ys P $2,364.8 Billion US $7,580.9b in total contribution 10%of global 1 Million Hotels 250 Booking Platforms 1 Million Booking.com per night1.2 billion Tourist arrivals worldwide 2015 PersonaHolidays 10% of the global economy Trivago has over 250 different booking platforms, representing over one million hotels Each day, over 1,000,000 room nights are reserved on Booking.com 148.3 million people book online e Market Wednesday, 7 December, 16
  32. 32. Person Holid ys P e largest hotels spent about $5.3 billion on marketing in 2015 Hilton, Marriott, IHG, Choice and Accor Marriott’s estimated annual marketing budget is about $100 million Cost of Entry travel advertising - a huge barrier to entry To get into the OTA business now, you have to have a billion in marketing PersonaHolidays Priceline and Expedia spent more than $5.7 billion on direct advertising in 2015 Wednesday, 7 December, 16
  33. 33. Person Holid ys PChannel Options OTAs Agents | GDS Airlines Destination Sites | Associations 3rd Party Agents -AAA Channel Management - Seekda MetaSearch -Trivago - TripAdvisor - Seekda Google - Metasearch - Hotels ads Reviews & Reputation Marketing Marketing Services - Sojourn, Booking Suite, WIHP, Seekda Fascination Advantage® Branding PersonaHolidays working with established players Hotels - Villas - Apartments - Resorts - Guest Houses BNB - Vacation Rentals - Attractions - Activities Wednesday, 7 December, 16
  34. 34. Person Holid ys PChannel Positioning Metasearch Reputation Marketing Hotel Fascination Advantage® Branding PersonaHolidays leveraging metasearch with personality Personal Branding Expert Systems Reputation Marketing Direct Bookings Metasearch Wednesday, 7 December, 16
  35. 35. Metasearch - Seekda Animated Review Video Publishing Hotel Fascination Advantage® Branding Personalization Hotels can now compete with OTAs to get more Direct Bookings with Personal Branding and Hotel Direct Distribution Market Message Person Holid ys PPersonaHolidays Wednesday, 7 December, 16
  36. 36. Person Holid ys P Business Plan PersonaHolidays Wednesday, 7 December, 16
  37. 37. Person Holid ys PPersonaHolidays e Business Scenarios We propose to be the supplier of personaholidays technology to key travel players starting with a partnership with Seekda. Seekda is a preferred partner with Google. ey provide a service to help 10,000 hotels get direct bookings on metasearch engines. Trivago, TripAdvisor-Meta, Google Hotel Ads, Google Limited, Skyscanner, Wego, Kayak. Seekda has also acquired Regatta, a direct booking technology supplier offering booking and marketing technology to hotels and Destination Marketing Organizations (DMO), with over 2,500 hotels in their system. Seekda proves access to metasearch engines, Google Hotels Ad and Meta, and TripConnect booking with TripAdvisor. ese are additional options for clients. We also have several hundred hotels in our own AXSES AllCast Marketing network with over 4 million unique visitors per annum to Barbados.org and related Caribbean sites. Seekda Partnership Wednesday, 7 December, 16
  38. 38. Person Holid ys PPersonaHolidays Technology Licensing PersonaHolidays technology is flexible and adaptive. It can be integrated with any booking system or travel planning platform. It may be licensed to Destination Marketing Organizations (DMO), OTA, chain hotels, association, business centers, and any group or organization servicing travelers or clients who travel. More about licensing http://contact.personaholidays.com Demo A live demonstration of PersonaHolidays.com can be seen on the site http://holidays.barbados.org. e Business Scenarios Wednesday, 7 December, 16
  39. 39. Person Holid ys PPersonaHolidays Stage 1 We will start with Barbados.org, the Barbados Tourism Encyclopedia, with over 3 million unique visitors per year. e integration will be completed within 3 months. At that stage we integrate all of AXSES booking properties: including bookingsstlucia.com, bookingsdominica.com, realholidays.com, bookingsbarbados.com and caribbeanhopping.com. Stage 2 Add all Caribbean Islands. Stage 3 Implement local platforms for selected properties and location for the Seekda group. Includes Seekda 12,500 hotel clients as well as advanced bookings, metasearch and Google Partnership. contact.personaholidays.com Implementation Licensing Wednesday, 7 December, 16
  40. 40. Person Holid ys PPersonaHolidays Financing All technology implementation will be financed internally by the partners. Marketing of the AXSES properties is currently done by SEO, Social Media and advertising. Stage 3 and metasearch marketing will require further investment. We are in discussions with investment bankers. Projections are available on request Interested parties may contact us at http://contact.personaholidays.com Wednesday, 7 December, 16
  41. 41. Person Holid ys P Team PersonaHolidays Wednesday, 7 December, 16
  42. 42. Person Holid ys P Ian R. Clayton - CEO Kathy-Lynn Ward - COO Sally Hogshead Randall Gillan - CEO Ryan Macdonald - VP Sales Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca Cola have fascinated millions of consumers. Hogshead appears in media such as “The TODAY Show” and “LIVE with Kelly and Michael”, and has been featured as one of the top five speakers in the U.S. Hundreds of corporations and small businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU. PersonaHolidays Wednesday, 7 December, 16
  43. 43. Person Holid ys PPersonaHolidays will generate new business for all HowToFacinate products. Profiles for Hotel Owners & Personnel Branding Hotel Properties. + New marketing services to travel & tourism companies and professionals. We can move forward as an affiliate, a certified partner or a joint venture. We like a joint venture. It can be an investment in work and expertise or a mutual agreement on cooperative promotions and marketing. While working as an affiliate is simpler we believe that the business opportunity is bigger if shared. Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca Cola have fascinated millions of consumers. Hogshead appears in media such as “The TODAY Show” and “LIVE with Kelly and Michael”, and has been featured as one of the top five speakers in the U.S. Hundreds of corporations and small businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU. PersonaHolidays Fascination Advantage® Branding One Million Hotels for Fascination Brand Marketing Wednesday, 7 December, 16
  44. 44. Person Holid ys P Randall Gillan - CEO Ryan Macdonald - VP Sales Seekda is a preferred distribution partner with Google. It allows us to offer our clients effective access to the Google Metasearch engine, hotel ads and limited offers. Seekda also provides access to GDS, Metasearch, OTA channel management and hotel & tourism data. PersonaHolidays represents an opportunity to be the first of its kind, personalized and supplier-friendly travel outlet for hotels and tourism operators around the globe. e soware is immediate, intuitive and very engaging. We expect a rapid take-up and success working with Metasearch engines and bypassing massive advertising spend. We wish to explore options for a joint venture. It can be an investment in work and expertise or a mutual agreement on cooperative promotions and marketing. PersonaHolidays Seekda Wednesday, 7 December, 16
  45. 45. Person Holid ys PNoted for out-of-the-box thinking, Ian won e Atlantic Canada Business Innovation Grant for geographic data sharing (info-atlas) between private sector, education and government. PersonaHolidays Ian moved the idea of an info-atlas to the Caribbean and started the Barbados Tourism Encyclopedia in 1994 (3 million unique visitors/year). e company developed one of the first dynamic packaging systems using matchmaker technology. It created one of the first booking engines for independent small hotels on Facebook and was featured in the New York Times for its use of social media in tourism. Graduated Concordia University - First Class Honors; B.Com. Marketing & Business Systems Concordia and McGill University - Masters Computer Science M.Sc ABT Kathy-Lynn Ward has been leading a team of web developers and programmers at AXSES SCI Tourism Development from its inception in 1995. Kathy is the creative genius responsible for development of the arcRes Bookings Platform, the Facebook Booking Engine, Bookable-ads, Visual Bookings and the new PersonaHolidays. Kathy-Lynn Ward won the Award of Excellence for Tourism Services at the Barbados Tourism Awards in 2009. She is considered to be one of the brightest minds in computer programming in the Caribbean. Graduated University of the West Indies - First Class Honors; B.Sc. Computer Science Advanced Google Analytics Certified Professional Kathy-Lynn Ward, COO AXSES Author: Marketing Hotels and Tourism Series (i)| Rogues in Paradise* Publisher/Manager of the West Indies Cricket section of the international website Rivals.com Ian R. Clayton CEO AXSES, Author/Publisher i. Website, Digital Media*, Technology* * coming soon AXSES AllCast Marketing & Production Wednesday, 7 December, 16
  46. 46. Person Holid ys P Resources PersonaHolidays Wednesday, 7 December, 16
  47. 47. Person Holid ys PPersonaHolidays References and Sources GDP: Total Contribution e total contribution of Travel & Tourism to GDP was USD 7,580.9bn (9.8% of GDP) in 2014, and is forecast to rise by 3.7% in 2015, and to rise by 3.8% pa to USD 11,381.9bn (10.5% of GDP) in 2025 https://www.wttc.org/-/media/files/reports/economic%20impact%20research/regional%202015/world2015.pdf Travelers' Needs & Frustrations American Express by e Futures Company, polled more than 1,000 consumers in the U.S. http://www.travelpulse.com/news/host-agency-and-consortia/american-express-survey-finds- travelers-want-high-tech-high-touch.html | https://www.tnooz.com/article/travel-industry-take-note-online-search-shopping-survey/ | https://www.tnooz.com/article/online-frustration- shows-travel-companies-still-not-getting-the-basics-right/ | http://www.mindtree.com/personalization/travel-hospitality/pdf/mindtree-survey-report-personalization-travel-and-hospitality.pdf Reviews Tnooz - https://www.tnooz.com/article/trustyou-how-do-consumers-read-travel-reviews/ Local study by HHR Associate http://holidayhotelreviews.biz Market Share Stats vary by country, by sector and by definitions. OTAs’ share is less for chain hotels and higher for small and independent hotels: http://fredericgonzalo.com/en/2015/11/05/9-key-stats-in- hotel-online-distribution/ | https://www.rezdy.com/resource/travel-statistics-for-tour-operators/ | https://blog.netaffinity.com/winning-the-bookings-war-online-travel-agency-strategies/ | https://ski.com/2016/01/29/ski-travel-megatrend-for-2016-the-direct-booking-wars-are-in-full-bloom/ | .http://visual.ly/online-travel-hotel-booking-statistics | http://www.emarketer.com/ Article/By-2016-Most-Digital-Travel-Bookers-Will-Use-Mobile-Devices/1013248 Trends- Future https://storage.googleapis.com/think/docs/2014-travelers-road-to-decision_research_studies.pdf| | http://www.investopedia.com/news/priceline-founder-booking-sites-antiquated-pcln http://about.americanexpress.com/news/docs/2015x/Amex_Travel_Future_Trends_7-9-15.pdf Caribbean Tourism Arrivals 2015 http://www.onecaribbean.org/wp-content/uploads/Arrivals2015.pdf More Information and Video http://info.personaholidays.com Examples & Demos Search with Personality: http//search.personaholiday.com Archetype search: http://demo.personaholiday.com Live Show: http://holidays.barbados.org Contact Us: http://Contact.PersonHoidays.com Fascination Test http://ea106.isrefer.com/go/getprofile/irclay Person Holid ys PPersonaHolidays Wednesday, 7 December, 16

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