“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models”.
Ira Nikoletopoulou
QJNT3...
WEB TV :
Τhe future of information
and entertainment on the internet.
Most important: Νο space and no time limits.

“Web T...
“Internet is the communication medium of the present
and future and this is why most international
companies are heavily i...
“Currently in Greece there are
4.9 million internet connections”.
Nick Michalitsis
Head of ertopen.com & Former Technical ...
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3...
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3...
“The new generation has grown up with the internet,
spends more hours in front of a computer
and as result it feels quite ...
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3...
“Web TV is the future of television.
It is certain that in the future
it will sustain its growth by creating
and producing...
"Web Television is original television content
produced for broadcast via the World Wide Web”.
Definition of Wikipedia

“W...
“Internet television (or online television) is the digital
distribution of television content via the internet”.
Definitio...
“All audiovisual content distributed and viewed
through web pages and applications,
either by live streaming or available
...
Web TV viewers
03/2010 03/2011 06/2012 06/2013
The last 6 months 3,9%
Usually

0,1%

4,4%

9,7%

14,9%

1,1%

5,6%

9,9%

...
Men
General Users
The last 6 months
Usually

Women
General Users

14,4%

47,7%

15,3%

52,3%

9,1%

45,1%

10,8%

54,9%

“...
“The interest is huge and growing both domestically
and internationally (meaning Greeks living abroad).
Especially in our ...
In Greece, three types of Web TV :
1) Exclusive Web TV Channels
2) Web TV Channels of TV Stations
3) Web TV Channels of Ne...
Questionnaire to 30 Media Professionals
(13 Web TV Channels) :

1) Managers
2) Technical Directors
3) Journalists

“Web TV...
Exclusive
Web TV Channels

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models...
Focus Web TV
(October 2012)

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign mode...
Omnia TV
(September 2011)

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models...
Cityzen TV
(January 2012)

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models...
Web TV Channels
of TV Stations

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign m...
ALPHA TV

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopo...
NOVA

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou...
SKAI TV

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopou...
STAR
Central Greece

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira...
Reach of major Greek sites with video content
You Tube 3.800.000
Mega 760.000
Alpha 470.000

Facebook 3.700.000
Ant1 520.0...
Web TV Channels
of News Sites

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign mo...
www.entertv.gr

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Niko...
www.woop.gr

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikolet...
www.sport-fm.gr

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nik...
www.zougla.gr

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikol...
www.contra.gr
www.sport24.gr

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign mod...
www.protothema.gr

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira N...
Most interesting “meeting” points
Technical infrastructure on the web
Job openings
Interactivity & targeted content

“Web ...
Several different types
of Web TV channels abroad
Our examples…

"Web TV in Greece :
the most striking (typical) examples ...
YouTube

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopou...
YouTube… some numbers
4 billion video views per day
90 hours of video uploaded every minute
70% of visitors come from outs...
YouTube… in Greece
No 1 video site in 2012
3,8 million visitors per month
1 billion 300 million video views per month

“We...
BLIP

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou...
HULU

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou...
BBC iPlayer

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikolet...
OWN TV

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoul...
NY Times

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopo...
RAI EDU

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopou...
Advertising Revenues
TV (2013) : 66,35 million dollars (+2,8% USA 2012)
Web TV (2013) : 4,14 million dollars (+41,4% USA 2...
+ 33% video ads on internet globally in 2012
Web TV usage :
USA, United Kingdom, Germany, France, Canada

“Web TV in Greec...
Prediction for double-digit growth rate
for 2013-2017
in advertising revenue over Web TV

“Web TV in Greece :
the most str...
The situation in Greece…
Combination of low prices
& reduced budgets
- Free access -

“Web TV in Greece :
the most strikin...
Conclusively,

Web TV in Greece has great potential
to develop into a very powerful medium
of entertainment and informatio...
“We want to go forward with a communication medium
that seems to be the communication medium
of the future”
Makis Triantaf...
But in the end,

We are all judged by the result!


“Web TV in Greece :
the most striking (typical) examples and
their co...
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Web tv in greece

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Thesis presentation for my master diploma on "Quality Journalism and New Technologies" (Danube University Krems)

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Web tv in greece

  1. 1. “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models”. Ira Nikoletopoulou QJNT3 22/10/2013 Analytic Project Int. Advisor: Anastasios Oikonomou Ext. Advisor: Nikos Mihalitsis (Head of ertopen.com & Former Technical Director of ERT) 1
  2. 2. WEB TV : Τhe future of information and entertainment on the internet. Most important: Νο space and no time limits. “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 2
  3. 3. “Internet is the communication medium of the present and future and this is why most international companies are heavily investing in it”. George Liosis Technical Director of Focus Web TV "Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 3
  4. 4. “Currently in Greece there are 4.9 million internet connections”. Nick Michalitsis Head of ertopen.com & Former Technical Director of ERT “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 4
  5. 5. “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 5
  6. 6. “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 6
  7. 7. “The new generation has grown up with the internet, spends more hours in front of a computer and as result it feels quite familiar with the concept of Web TV”. George Tsatsanyfos Technical director of woop.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 7
  8. 8. “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 8
  9. 9. “Web TV is the future of television. It is certain that in the future it will sustain its growth by creating and producing more original material, improve its quality and gain more independence”. Helen Kastrinaki, Journalist of entertv.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 9
  10. 10. "Web Television is original television content produced for broadcast via the World Wide Web”. Definition of Wikipedia “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 10
  11. 11. “Internet television (or online television) is the digital distribution of television content via the internet”. Definition of Wikipedia “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 11
  12. 12. “All audiovisual content distributed and viewed through web pages and applications, either by live streaming or available on video on demand, regardless of how it can be accessed - desktop, mobile, smart TV”. Alex Hobson, Internet & New Media Director of SKAI TV “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 12
  13. 13. Web TV viewers 03/2010 03/2011 06/2012 06/2013 The last 6 months 3,9% Usually 0,1% 4,4% 9,7% 14,9% 1,1% 5,6% 9,9% “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 13
  14. 14. Men General Users The last 6 months Usually Women General Users 14,4% 47,7% 15,3% 52,3% 9,1% 45,1% 10,8% 54,9% “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 14
  15. 15. “The interest is huge and growing both domestically and internationally (meaning Greeks living abroad). Especially in our country, during the last two years, the public's interest for Web TV is a first. This is certainly due to the need for richer content that is no longer so rich in conventional television”. Nick Pitsiladis, Head of Digital Media of Alpha TV “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 15
  16. 16. In Greece, three types of Web TV : 1) Exclusive Web TV Channels 2) Web TV Channels of TV Stations 3) Web TV Channels of News Sites “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 16
  17. 17. Questionnaire to 30 Media Professionals (13 Web TV Channels) : 1) Managers 2) Technical Directors 3) Journalists “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 17
  18. 18. Exclusive Web TV Channels “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 18
  19. 19. Focus Web TV (October 2012) “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 19
  20. 20. Omnia TV (September 2011) “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 20
  21. 21. Cityzen TV (January 2012) “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 21
  22. 22. Web TV Channels of TV Stations “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 22
  23. 23. ALPHA TV “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 23
  24. 24. NOVA “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 24
  25. 25. SKAI TV “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 25
  26. 26. STAR Central Greece “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 26
  27. 27. Reach of major Greek sites with video content You Tube 3.800.000 Mega 760.000 Alpha 470.000 Facebook 3.700.000 Ant1 520.000 Star 320.000 “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 27
  28. 28. Web TV Channels of News Sites “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 28
  29. 29. www.entertv.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 29
  30. 30. www.woop.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 30
  31. 31. www.sport-fm.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 31
  32. 32. www.zougla.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 32
  33. 33. www.contra.gr www.sport24.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 33
  34. 34. www.protothema.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 34
  35. 35. Most interesting “meeting” points Technical infrastructure on the web Job openings Interactivity & targeted content “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 35
  36. 36. Several different types of Web TV channels abroad Our examples… "Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 36
  37. 37. YouTube “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 37
  38. 38. YouTube… some numbers 4 billion video views per day 90 hours of video uploaded every minute 70% of visitors come from outside the US “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 38
  39. 39. YouTube… in Greece No 1 video site in 2012 3,8 million visitors per month 1 billion 300 million video views per month “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 39
  40. 40. BLIP “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 40
  41. 41. HULU “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 41
  42. 42. BBC iPlayer “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 42
  43. 43. OWN TV “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 43
  44. 44. NY Times “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 44
  45. 45. RAI EDU “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 45
  46. 46. Advertising Revenues TV (2013) : 66,35 million dollars (+2,8% USA 2012) Web TV (2013) : 4,14 million dollars (+41,4% USA 2012) “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 46
  47. 47. + 33% video ads on internet globally in 2012 Web TV usage : USA, United Kingdom, Germany, France, Canada “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 47
  48. 48. Prediction for double-digit growth rate for 2013-2017 in advertising revenue over Web TV “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 48
  49. 49. The situation in Greece… Combination of low prices & reduced budgets - Free access - “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 49
  50. 50. Conclusively, Web TV in Greece has great potential to develop into a very powerful medium of entertainment and information for the public. “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 50
  51. 51. “We want to go forward with a communication medium that seems to be the communication medium of the future” Makis Triantafillopoulos Owner of zougla.gr “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 51
  52. 52. But in the end, We are all judged by the result!  “Web TV in Greece : the most striking (typical) examples and their corresponding foreign models.” Ira Nikoletopoulou QJNT3 52

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