The Case for Systematic User
Interface Innovation using TRIZ
The motive
Picture not a comment on Microsoft
but for humorous purposes
Design has evolved from a narrow
                                   discipline dealing with the form
                     ...
Design has evolved from a narrow
                                   discipline dealing with the form
                     ...
Design is not what it just looks like and
feels like. Design it how it works.
User Need Vector




                   Source : Internet
The history
Source : Internet
Current Methodologies
       User Need Vector




                          Source : Internet
Current Methodologies
           User Need Vector
But where is the technique for systematic
innovation and creativity?



...
The case for TRIZ
Exhibit 1 : We have two ways of thinking based on structure of
the brain




                                             ...
Title

• Text




         Source : Research Pub
            Source : Internet
Creativity is defined as the tendency to generate or
  recognize ideas, alternatives, or possibilities that may
  be usefu...
Creativity requires whole-brain thinking; right-brain
    imagination, artistry and intuition, plus left-brain
    logic a...
The philosopher Charles Sanders Peirce introduced abduction into
modern logic. 'The processes by which we form hunches abo...
Building a Framework
Source : Internet
TRIZ Based Framework


                        Generates




Based on
User Interface Architecture
Methodology

• Identify the various contradictions in the aspects of the search
  domain interface architecture
• Map the ...
Case Study 1 : Search Engines
Identifying TRIZ principles in Search
Segmentation
Aspect of   Aspect of Interface Contradiction           Applicable     Architecture
Interface                             ...
Aspect of Interface   Aspect of Interface      Contradiction              Applicable principles    Architecture
          ...
Aspect of Interface Aspect of Interface   Contradiction              Applicable principles   Architecture
                ...
Aspect of Interface   Aspect of Interface   Contradiction              Applicable principles   Architecture
              ...
Aspect of   Aspect of    Contradiction         Applicable         Architecture
Interface   Interface                      ...
Aspect of   Aspect of     Contradiction       Applicable    Architecture
Interface   Interface                         pri...
Aspect of    Aspect of      Contradiction         Applicable         Architecture
Interface    Interface                  ...
Case Study 2 : Wipro Subscription Engine
Rating                      Rules
Subscription       Publish
                                             Manager         ...
Source : Wipro Internal Reference Architecture ©
Aspect of Interface     Aspect of Interface          Contradiction                        Major Decisions

Operator Friend...
Aspect of Interface   Aspect of Interface   Contradiction                   Major Decisions


Specialization        Genera...
Aspect of Interface   Aspect of Interface   Contradiction                        Major Decisions




Correctness          ...
Aspect of Interface   Aspect of Interface   Contradiction                  Major Decisions




Richness              Load ...
Aspect of Interface   Aspect of Interface   Contradiction               Major Decisions


Extensibility         Consistenc...
Results of applying TRIZ in Wipro Subscription
Engine

• Win additional business to port other interfaces to
  the framewo...
Future
Future Work in Alignment

• Apply TRIZ in other domains like games, virtual
  reality, 3D user interfaces, natural interfa...
Thank you




The Defense Rests




                    Source : Internet
Thank you

• Ramkumar Iyer
  – Senior Specialist, Architect
  – Ramkumar.subramanian@wipro.com
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Case for-triz in-design-presentation-ram

  1. 1. The Case for Systematic User Interface Innovation using TRIZ
  2. 2. The motive
  3. 3. Picture not a comment on Microsoft but for humorous purposes
  4. 4. Design has evolved from a narrow discipline dealing with the form and function of products into a major new approach to developing business models. As business increasingly turns to India and China to provide low-cost, high-quality goods and services, companies have to focus on innovation to be competitive. That driving need makes design thinking the hottest trend in business culture today.
  5. 5. Design has evolved from a narrow discipline dealing with the form and function of products into a major new approach to developing business models. As business increasingly turns to India and China to provide low-cost, high-quality goods and services, companies have to focus on innovation to be competitive. That driving need makes design thinking the hottest trend in business culture today.
  6. 6. Design is not what it just looks like and feels like. Design it how it works.
  7. 7. User Need Vector Source : Internet
  8. 8. The history
  9. 9. Source : Internet
  10. 10. Current Methodologies User Need Vector Source : Internet
  11. 11. Current Methodologies User Need Vector But where is the technique for systematic innovation and creativity? Source : Internet
  12. 12. The case for TRIZ
  13. 13. Exhibit 1 : We have two ways of thinking based on structure of the brain Source : Internet
  14. 14. Title • Text Source : Research Pub Source : Internet
  15. 15. Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. Human Motivation, 3rd ed., by Robert E. Franken .
  16. 16. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning. A study published in the peer reviewed Creativity Research Journal in 2005 by J. Meneely and M. Portillo agreed that creativity is not localized into a particular thinking style, such as a right-brain dominance resulting in more creativity. They did however find correlation between creativity in design students based on how flexible they were using all four thinking styles equally as measured by the HBDI. .
  17. 17. The philosopher Charles Sanders Peirce introduced abduction into modern logic. 'The processes by which we form hunches about the world are, in Peirce's conception, dependent on perceptual judgments, which contain general elements such that universal propositions may be deduced from them. Neither analysis nor intuition alone is enough. Rather than forcing a binary choice, the burden is to reconcile the two modes of thought. Aspects of both are necessary but not sufficient for optimal business performance. The most successful businesses in the years to come will balance analytical mastery and intuitive originality in a dynamic interplay that I call design thinking Dr Roger Martin, U Toronto, Author : Design of Business The selectivity derives from various rules of thumb, or heuristics, that suggest which paths should be tried first and which leads are promising Dr Herbert Simon, ACM Turing Award winner in AI on handling complexity Expert Witnesses
  18. 18. Building a Framework
  19. 19. Source : Internet
  20. 20. TRIZ Based Framework Generates Based on
  21. 21. User Interface Architecture
  22. 22. Methodology • Identify the various contradictions in the aspects of the search domain interface architecture • Map the search domain vocabulary to the vocabulary of TRIZ implicitly. For example an object could be a visual element, a segment a part of the screen-space, a means could be a search modality or interaction behavior and an ends could be a successful result. • For these various contradictions, formulate the question and look at the potential solutions in the TRIZ matrix. Identify the architectural layer (view, controller or model) that is primarily changed by this resolution. • Document known empirical solutions as a guide and provide suggestions for the domain
  23. 23. Case Study 1 : Search Engines
  24. 24. Identifying TRIZ principles in Search
  25. 25. Segmentation
  26. 26. Aspect of Aspect of Interface Contradiction Applicable Architecture Interface principles component involved Clarity Feature richness As the number of Universality View search features Taking Out Controller increase the interface Segmentation clarity reduces due Self Service to excessive clutter Thin Films
  27. 27. Aspect of Interface Aspect of Interface Contradiction Applicable principles Architecture component involved Search-friendliness Discovery-friendliness As the interfaces Segmentation Model facilitate focused Mechanics Substitution View retrieval of information Merging (search), the ability to Dynamics discover related Periodic Action resources by design or Feedback serendipity reduces. Short Lived Objects Copy Color Changes
  28. 28. Aspect of Interface Aspect of Interface Contradiction Applicable principles Architecture component involved Breadth Depth As interfaces facilitate Asymmetry Vie breadth of Nested Doll Controller information retrieval Curvature across various Another Dimension sources, the depth of Periodic Action information for each Intermediary content is reduced Composites
  29. 29. Aspect of Interface Aspect of Interface Contradiction Applicable principles Architecture component involved Specialization Generalization As the search engine Local Quality Model interface becomes more Other way Around View specialized for a given Equipotentiality Controller content type or user, it Strong Oxidants cannot handle generic information.
  30. 30. Aspect of Aspect of Contradiction Applicable Architecture Interface Interface principles component involved Interface Load Speed As the interface Preliminary View Richness becomes rich in Action Controller terms of the Anti Weight components, the Cushioning loading speeding of Partial or interface reduces Excessive Action Continuity of Useful Action
  31. 31. Aspect of Aspect of Contradiction Applicable Architecture Interface Interface principles component involved Structure Flexibility As search is more Dynamics View structured (say Skipping Controller number of SelfService categories), the Discard and flexibility of Recovery interface to Parameter accommodate newer Changes content goes down Thermal Expansion
  32. 32. Aspect of Aspect of Contradiction Applicable Architecture Interface Interface principles component involved Number of Paid Results As the number of Segmentation View Free Results or Ads paid results Vibration Controller increases to Blessing in Model generate revenue, Disguise there is less scope Inert Atmosphere for results that contain free content.
  33. 33. Case Study 2 : Wipro Subscription Engine
  34. 34. Rating Rules Subscription Publish Manager Manager Manager Manager Service Product Manager Manager SE Charging Notification Queue Scheduler Interface Manager Manager SNMP Work Flow Groups Logging Manager Manager Manager Source : Wipro Internal Reference Architecture © DB J2EE
  35. 35. Source : Wipro Internal Reference Architecture ©
  36. 36. Aspect of Interface Aspect of Interface Contradiction Major Decisions Operator Friendliness Business User-Friendliness As the interface became more The principle of segmentation usable to operating personnel was extensively used and the (speed), it becomes less usable to interface looked like traditional business personnel (usability) desktop application like Outlook. Also the principle of taking out was used to separate complex operations into separate interfaces.
  37. 37. Aspect of Interface Aspect of Interface Contradiction Major Decisions Specialization Generalization As the interface became more The interface used universality specialized to handle principles to ensure that a subscription problems, it had component developed could be less generality for other used for other with minor problems modification to the text. Some interface components like schedulers and reports were completely universal.
  38. 38. Aspect of Interface Aspect of Interface Contradiction Major Decisions Correctness Simplicity As the interface added features The interface used the principles added more options to ensure of dynamics to ensure that only correctness, the simplicity of the parts which are useful to the user interface reduced appeared as needed.
  39. 39. Aspect of Interface Aspect of Interface Contradiction Major Decisions Richness Load Speed As the interface used richer The interface used partial components, the load speed actions so that things were decreased loaded only as required and not at the start.
  40. 40. Aspect of Interface Aspect of Interface Contradiction Major Decisions Extensibility Consistency As the interface became The interface used an extensible to accommodate intermediary managerial newer components, the component at interface to consistency across these ensure consistency. Using a self components decreased service mechanism any new object could appear under the manager.
  41. 41. Results of applying TRIZ in Wipro Subscription Engine • Win additional business to port other interfaces to the framework • Significantly improved client satisfaction • Allowed rapid prototyping of related interfaces • Further features like analytics were easily integrated into this new framework
  42. 42. Future
  43. 43. Future Work in Alignment • Apply TRIZ in other domains like games, virtual reality, 3D user interfaces, natural interfaces and social computing • Create more fine grained matrix • Apply principles to Service Design
  44. 44. Thank you The Defense Rests Source : Internet
  45. 45. Thank you • Ramkumar Iyer – Senior Specialist, Architect – Ramkumar.subramanian@wipro.com

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