Largest event and are generally targeted
at open markets
The event has a high profile, there is a
worldwide interest linked to the event
and there is a sustainable and
measureable economic outcome.
The event does in the end not necessarily have to be
financially successful, but it will have a certain
impact on the economy as a hole e.g. by generating
tourism and infrastructural improvements.
It also improves employment – both on a short-
term and permanent basis.
also involves political decision making and involves
the strategies of a country`s Government. Mostly
on a direct basis but the policy can also be indirect.
The Government will usually advocate for the
economic benefit a mega event would have for the
Not an annual event
But perhaps the most important reason to
legitimate the decision to host a mega event
is not the impact on a country`s economy,
but that a mega event changes the legacy of
the place where it is held.
Designed to increase the appeal of a specific tourist
destination or region.
These events and their host cities become
inseparable in the mind of consumers.
Are major fairs, festivals, expositions, cultural and
sporting events which are held a regular or a one-off
Its primary function is to provide the host
community with an opportunity to secure high
prominence in the tourism market place.
Ritchie (1984) defined hallmark events as:
“Major one-time or recurring events of limited
duration, developed primarily to enhance the
awareness, appeal, and profitability of a tourism
destination in the short and/or long term. Such
events rely for their success on uniqueness, status or
timely significance to create interest and attract
Attract significant local interest and large number
of participants, as well as generating significant
Have wide media coverage and economic benefits
for the areas in which they are held.
These events usually have some kind of cultural
significance, and can be competitive, musical, and
may even have a religious content.
Examples: meetings, parties, celebrations, awarding
ceremonies and other social events
Include a range of competitions ranging from
individual sports to multi-sport disciplines such as
the Olympic Games.
Have distinct ability to attract large number of
tourists and as such have wide media coverage.
Bring benefits not only to the local community,
organizers and sport organizations, but also to
athletes and coach.
These are events like music concerts,
fairs, festivals, fashion shows, award
functions, celebrity nights, beauty
pageants, flash mob, jewelry shows, stage
Can help elevate your business above your
competition. Your promotional event's creative
theme and the fact that you’re holding an event set
your business apart from your competitors, who
may publicize a company only by doing the usual
With a little creativity, you can come up with an
event to publicize your business.
are common business events in large companies, perfect to
discuss operational and financial strategies.
MEETINGS - Formal or informal deliberative assembly of
individuals called to debate certain issues and problems, and
to take decisions.
CONVENTIONS - a meeting or formal assembly, as of
representatives or delegates, for discussion of and action on
particular matters of common concern.
EXHIBITION - an organized presentation and display of a
selection of items. In practice, exhibitions usually occur
within museums, galleries and exhibition halls
A small or large gathering organized to
celebrate a major life events and religious
ceremonies within a family.
Anniversaries, weddings, birthdays, family
reunion, Thanksgiving Day
A fundraiser can be a party, dance, dinner
organized for the express purpose of raising
money for a cause or organization.
Retreats and team Building
Plenary or General Session
The work involved in planning, organizing and
conducting a major event can be sufficiently great
to require the recruitment of a large team of
people. Members of the team may be involved on a
full-time, part-time, contractor, casual and
voluntary basis. At the head of the team is the
Event Director whose job it is to keep everyone
working together for a considerable period of time.
are responsible for attracting the right audience,
making sure an event complies with local and
national safety regulations and, in some cases,
securing a backup location for an event.
A successful venue manager must have strong
communication skills, an educational background
in business or communications and the ability to
travel at the last minute.
is essentially the head traffic controller of a live
theater or television production
Once the stage manager has a good idea of what the
producer and director want and how the show is
supposed to progress, he delegates tasks to other
stage hands, such as costume directors or audio-
Before rehearsals begin, the stage manager usually
meets with the director and producer to get a basic
concept of what they want the show to look like or
On the day of the live performance, a stage manager
quickly checks that everything is working the way it
should and that everyone, including staff, is
available. He works with his crew and other
individuals such as ticket salespeople at the door to
make sure that initial settings on equipment are
ready and that people have access to the venue
When a show is over, the stage manager usually
handles things such as an after-production party,
making sure props, sets and costumes are put back
into storage and returning any equipment that was
involved with setting up and controlling light
responsible for the design and execution of the electrical
distribution and lighting plan for a production.
Audio technician, sound engineer or audio engineer
makes sure that any audio and/or sound coming from a
live or taped source is processed as clearly as possible.
makes sure that any audio/sound is picked up by
microphones, amplifiers, etc.
operate the equipment used in the development
and delivery of audiovisual presentations.
assist recording production engineers, educators and
program producers and presenters to produce
sound, vision and multimedia products such as
television and film productions, CDs, DVDs and
design, assemble, operate and maintain sound and
vision recording, mixing and production
DECORATORS or EVENT DESIGNER
Works closely with the client and event manager to
take the vision and transform it into a reality
If you need help choosing a style and theme, or
figuring out the final details, and event designer is
available to listen to your ideas, as well as offer
expert design advice, suggestions, and creative
Design and create arrangements of flowers in wreaths,
bouquets, vases and centerpiece elements.
May design an entire room or outdoor areas, and fill
them with flowers in a pleasing arrangement
Keep a list of names of potential workers so
that if they are needed and capable in
working with an Events team, they will be
contacted and hired.
A majority of event organizers do not own
all the equipments used when hosting a party
such as tents, chairs, lighting, and tables.
They usually lease them from equipment
party rental businesses.