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"The European Football Club" Report *9th edition* | #SportInsight

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"The European Football Club" Report *9th edition* out now. In this new edition you will find the analysis related to the most grown players during the entire season.

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"The European Football Club" Report *9th edition* | #SportInsight

  1. 1. THE EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 1 / 22
  2. 2. IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be”, a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 2 / 22
  3. 3. Summary IQUII SPORT OUR SPORT PLATFORMS DUGOUT EUROPE EUROPE TW GLOBAL EUROPE SOCIAL (TWITTER GLOBAL) EUROPE 1 GROWN UP EUROPE 2 GROWN UP ENGLAND PREMIER LEAGUE CHAMPIONSHIP FRANCE LIGUE 1 LIGUE 2 GERMANY 1.BUNDESLIGA 2.BUNDESLIGA ITALY SERIA A LEGA B PORTUGAL PRIMEIRA LIGA SEGUNDA LIGA SPAIN LALIGA LALIGA2 LEAGUES GROWN UP SOCIAL GROWN UP PLAYERS PLAYERS GROWN UP THE EFC (R)EVOLUTION 904 8 92 101 130 161 150 152 151 156 110 112 121 132 141 9 25 16 20 12 6 30 50 70 32 52 72 41 61 81 N E W THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 3 / 22
  4. 4. Understanding main stakeholders’ strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. SPORT MARKETING & FAN ENGAGEMENT Outlining the relationship between sport and new technologies, and deepening CRM and membership platform development, studying technologies for clubs, associations and sports events. INNOVATION TECHNOLOGY & SPORT PLATFORMS Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. DATA MONETIZATION Collecting data and analysis, produce report and infographic about Clubs, players, events, eSports platforms at international level. INSIGHTS & REPORTS In August 2017 has been launched IQUII Sport, the business unit designed to study and deepen four Sport Industry areas THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 4 / 22
  5. 5. OUR CLIENTS Nowadays, the implementation of a strategy needs to be planned with a data-driven approach, according to accurate informations that allow a global comprehension of the context in which it works. In the light of this, “The European Football Club” report is born: a focus dedicated to the presence of Clubs, sponsor brands and main Europe players on social media, emphasising month-over-month variation, approaches and different strategies. The aim of IQUII Sport is to make and to offer tools that support Clubs, brand and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 5 / 22
  6. 6. CONTACT US INFO@IQUII.COM FOLLOW US ON Are you a Club? OR GO TO SPORTXP.NETC O N T A C T U S SportXP is the platform aimed to design a complete fan experience, through communication channels reorganisation, that turns the fan from just a user to active part of a community. It is a crucial point that allows Clubs to know better their fans and to implement more efficient acquisition and loyalty strategies, a process that leads to optimise monetization too. Are you a player? Nowadays professional sportsmen are media hubs, that need to be able to understand their fans sentiment to efficiently enhance their relationship, improving the engagement with their current and potential public. PlayerXP is the platform designed to make the athlete a real brand. OR GO TO PLAYERXP.ITC O N T A C T U S Our Sport Platforms THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 6 / 22
  7. 7. E N G L A N D G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY P O R T U G A L S PA I N 2 L E A G U E S 4 4 C L U B S 2 L E A G U E S 3 6 C L U B S I T A L Y 2 L E A G U E S 4 2 C L U B S S P A I N 2 L E A G U E S 4 2 C L U B S P O R T U G A L 2 L E A G U E S 3 8 C L U B S F R A N C E 2 L E A G U E S 4 0 C L U B S Countries included in this overview THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 7 / 22
  8. 8. I T A L Y G E R M A N Y E N G L A N D F R A N C E S P A I N P O R T U G A L EUROPE Dugout Overwiew of the presence on Dugout between the 242 Football Clubs analyzed THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 8 / 22
  9. 9. EUROPE SnapShot / General 6 COUNTRIES 242 CLUBS 42 BRANDS 1.2 B+ 0.85%* FANS Total COUNTRIES analyzed: England, France, Germany, Italy, Portugal, Spain Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1, 1.Bundesliga, Serie A, Primeira Liga, LaLiga, Championship, Ligue 2, 2.Bundesliga, Lega B e LaLiga2 Total TECH BRANDS on jerseys analyzed in Premier League, Ligue 1, 1.Bundesliga, Serie A, Primeira Liga, LaLiga, Championship, Ligue 2, 2.Bundesliga, Lega B e LaLiga2 Total Facebook, Twitter, Instagram, YouTube FANS of the Football Clubs analyzed THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 9 / 22
  10. 10. 0 27.0 M 54.0 M 81.0 M 108.0 M 135.0 M 108.9 M 103.1 M 73.6 M 47.8 M 47.1 M 37.9 M 34.9 M 34.6 M 32.5 M 31.7 M CLUBS FANS % VAR* 01 REAL MADRID CF 108.9 M +0.82 02 FC BARCELONA 103.1 M -0.12 03 MANCHESTER UNITED 73.6 M -0.07 04 CHELSEA FC 47.8 M -0.05 05 FC BAYERN MÜNCHEN 47.1 M +1.39 06 FC ARSENAL 37.9 M -0.03 +107 MANCHESTER CITY 34.9 M +2.64 -108 PSG 34.6 M +0.99 09 JUVENTUS FC 32.5 M +1.08 10 FC LIVERPOOL 31.7 M +1.33 11 AC MILAN 25.0 M -0.14 12 BORUSSIA DORTMUND 15.3 M -0.19 13 ATLÉTICO DE MADRID 13.8 M +0.05 14 TOTTENHAM HOTSPUR 10.1 M +0.12 15 FC INTERNAZIONALE 9.9 M +2.36 16 AS ROMA 9.5 M +0.32 17 LEICESTER CITY 6.5 M -0.19 18 AS MONACO 5.1 M -0.17 19 OLYMPIQUE DE M. 5.0 M +0.83 20 SSC NAPOLI 4.1 M +0.17 751.5 M TOTAL FAN BASE EUROPE Facebook Ranking of the TOP 20 most followed European Football Clubs on Facebook THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 10 / 22
  11. 11. 0 8.0 M 16.0 M 24.0 M 32.0 M 30.7 M 29.2 M 18.3 M 13.8 M 12.1 M 10.4 M 6.7 M 6.4 M 6.3 M 6.0 M CLUBS FANS % VAR* 01 REAL MADRID CF 30.7 M +0.79 02 FC BARCELONA 29.2 M +0.49 03 MANCHESTER UNITED 18.3 M +0.08 04 FC ARSENAL 13.8 M +0.39 05 CHELSEA FC 12.1 M +0.43 06 FC LIVERPOOL 10.4 M +1.33 07 AC MILAN 6.7 M -0.31 08 PSG 6.4 M -0.32 09 MANCHESTER CITY 6.3 M +0.75 10 JUVENTUS FC 6.0 M -0.39 11 FC BAYERN MÜNCHEN 4.5 M -0.02 12 ATLÉTICO DE MADRID 4.0 M +0.55 13 BORUSSIA DORTMUND 3.2 M -0.29 14 OLYMPIQUE DE M. 3.0 M +0.04 15 TOTTENHAM HOTSPUR 2.9 M +1.09 16 AS MONACO 2.0 M -0.38 17 AS ROMA 1.6 M +0.13 18 FC INTERNAZIONALE 1.6 M -0.49 19 FC EVERTON 1.6 M +1.06 20 OLYMPIQUE LYONNAIS 1.5 M -0.77 219.3 M TOTAL FAN BASE EUROPE Twitter Ranking of the TOP 20 most followed European Football Clubs on Twitter THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 11 / 22
  12. 12. 0 13.0 M 26.0 M 39.0 M 52.0 M 65.0 M 52.4 M 50.0 M 20.4 M 15.2 M 14.0 M 12.2 M 7.8 M 7.5 M 6.9 M 6.8 M CLUBS FANS % VAR* 01 FC BARCELONA 52.4 M +0.53 02 REAL MADRID CF 50.0 M +0.74 03 MANCHESTER UNITED 20.4 M +0.19 04 CHELSEA FC 15.2 M +0.20 05 FC ARSENAL 14.0 M +0.41 06 FC LIVERPOOL 12.2 M +1.40 07 PSG 7.8 M +0.14 08 JUVENTUS FC 7.5 M -0.04 +109 MANCHESTER CITY 6.9 M +0.81 -110 AC MILAN 6.8 M -0.31 11 FC BAYERN MÜNCHEN 6.2 M +0.59 12 ATLÉTICO DE MADRID 4.4 M +0.72 13 BORUSSIA DORTMUND 3.2 M -0.22 14 OLYMPIQUE DE M. 3.0 M +0.24 15 TOTTENHAM HOTSPUR 3.0 M +1.25 16 AS MONACO 2.2 M -0.31 17 AS ROMA 2.2 M +1.59 18 FC INTERNAZIONALE 1.9 M -0.12 19 FC EVERTON 1.6 M +1.06 20 OLYMPIQUE LYONNAIS 1.5 M -0.73 276.7 M TOTAL FAN BASE Twitter local Twitter international EUROPE Twitter global Ranking of the TOP 20 most followed European Football Clubs on Twitter, considering both local and international accounts THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 12 / 22
  13. 13. 0 15.0 M 30.0 M 45.0 M 60.0 M 59.0 M 56.8 M 21.9 M 12.6 M 12.5 M 11.5 M 11.2 M 9.7 M 7.2 M 6.8 M CLUBS FANS % VAR* 01 REAL MADRID CF 59.0 M +2.28 02 FC BARCELONA 56.8 M +0.96 03 MANCHESTER UNITED 21.9 M +1.30 04 FC BAYERN MÜNCHEN 12.6 M +1.64 05 PSG 12.5 M +1.88 06 CHELSEA FC 11.5 M +1.30 07 FC ARSENAL 11.2 M +1.56 08 JUVENTUS FC 9.7 M +2.55 +109 FC LIVERPOOL 7.2 M +10.83 -110 MANCHESTER CITY 6.8 M +2.30 11 BORUSSIA DORTMUND 5.2 M +1.06 12 ATLÉTICO DE MADRID 4.4 M +2.72 13 AC MILAN 4.3 M +1.50 14 TOTTENHAM HOTSPUR 2.1 M +2.71 15 LEICESTER CITY 2.0 M +0.57 16 FC INTERNAZIONALE 1.9 M +2.61 17 AS ROMA 1.6 M +4.25 18 SSC NAPOLI 901 K +3.61 19 FC PORTO 863 K +2.74 20 SL BENFICA 831 K +1.47 251.6 M TOTAL FAN BASE EUROPE Instagram Ranking of the TOP 20 most followed European Football Clubs on Instagram THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 13 / 22
  14. 14. 0 1.0 M 2.0 M 3.0 M 4.0 M 5.0 M 4.4 M 3.2 M 1.2 M 1.1 M 903.6 K 884.4 K 884.1 K 839.2 K 813.0 K 712.1 K CLUBS FANS % VAR* 01 FC BARCELONA 4.4 M +4.46 02 REAL MADRID CF 3.2 M +5.36 03 MANCHESTER CITY 1.2 M +2.90 04 FC LIVERPOOL 1.1 M +11.60 05 PSG 904 K +4.13 +206 MANCHESTER UNITED 884 K +11.93 -107 FC BAYERN MÜNCHEN 884 K +2.57 -108 FC ARSENAL 839 K +3.39 09 CHELSEA FC 813 K +3.70 10 JUVENTUS FC 712 K +4.11 11 AC MILAN 409 K +1.10 12 BORUSSIA DORTMUND 299 K +2.01 13 FC INTERNAZIONALE 282 K +4.39 14 TOTTENHAM HOTSPUR 273 K +1.68 15 AS ROMA 258 K +4.89 +216 REAL BETIS BALOMPIÉ 149 K +18.76 17 OLYMPIQUE DE M. 147 K +17.02 -218 ATLÉTICO DE MADRID 133 K +2.96 19 SSC NAPOLI 107 K +3.14 +120 FC PORTO 94 K +7.64 19.5 M TOTAL FAN BASE EUROPE Youtube Ranking of the TOP 20 most followed European Football Clubs on Youtube THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 14 / 22
  15. 15. 0 27.0 M 54.0 M 81.0 M 108.0 M 135.0 M 201.7 M [TOTAL FANS] 193.5 M 114.7 M 72.2 M 65.0 M 63.7 M 54.4 M 50.4 M 49.3 M 48.9 M CLUBS FANS % VAR* 01 REAL MADRID CF 201.7 M +1.31 02 FC BARCELONA 193.5 M +0.39 03 MANCHESTER UNITED 114.7 M +0.30 04 CHELSEA FC 72.2 M +0.28 05 FC BAYERN MÜNCHEN 65.0 M +1.35 06 FC ARSENAL 63.7 M +0.38 07 PSG 54.4 M +1.09 08 FC LIVERPOOL 50.4 M +2.80 +109 MANCHESTER CITY 49.3 M +2.36 -110 JUVENTUS FC 48.9 M +1.22 11 AC MILAN 36.5 M +0.03 12 BORUSSIA DORTMUND 24.0 M +0.09 13 ATLÉTICO DE MADRID 22.4 M +0.67 14 TOTTENHAM HOTSPUR 15.4 M +0.67 15 FC INTERNAZIONALE 13.7 M +2.09 16 AS ROMA 13.0 M +0.86 17 LEICESTER CITY 9.7 M +0.09 18 OLYMPIQUE DE M. 8.9 M +1.28 19 AS MONACO 8.1 M -0.09 20 SSC NAPOLI 6.4 M +0.56 1.2 B TOTAL FAN BASE EUROPE Social Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram, YouTube fanbases THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 15 / 22
  16. 16. 0 27.0 M 54.0 M 81.0 M 108.0 M 135.0 M 221.0 M [TOTAL FANS] 216.7 M 116.8 M 75.3 M 66.8 M 63.9 M 55.9 M 52.2 M 50.4 M 49.9 M CLUBS FANS % VAR* 01 REAL MADRID CF 221.0 M +1.25 02 FC BARCELONA 216.7 M +0.41 03 MANCHESTER UNITED 116.8 M +0.31 04 CHELSEA FC 75.3 M +0.24 05 FC BAYERN MÜNCHEN 66.8 M +1.38 06 FC ARSENAL 63.9 M +0.38 07 PSG 55.9 M +1.12 08 FC LIVERPOOL 52.2 M +2.77 09 JUVENTUS FC 50.4 M +1.23 10 MANCHESTER CITY 49.9 M +2.35 11 AC MILAN 36.5 M +0.03 12 BORUSSIA DORTMUND 24.0 M +0.10 13 ATLÉTICO DE MADRID 22.8 M +0.71 14 TOTTENHAM HOTSPUR 15.5 M +0.71 15 FC INTERNAZIONALE 14.0 M +2.09 16 AS ROMA 13.5 M +1.07 17 LEICESTER CITY 9.7 M +0.09 18 OLYMPIQUE DE M. 8.9 M +1.34 19 AS MONACO 8.2 M -0.08 20 SSC NAPOLI 6.6 M +0.61 1.3 B TOTAL FAN BASE Twitter local Twitter international EUROPE Social (Twitter global) Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter Global, Instagram, YouTube fanbases THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 16 / 22
  17. 17. 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN EUROPE Clubs 417.5 M [ TOTAL FANS ] 375.5 M [ TOTAL FANS ] 89.0 M [ TOTAL FANS ] 71.4 M [ TOTAL FANS ] 118.6 M [ TOTAL FANS ] CLUBS 20 COUNTRIES 6 Social Media coverage of the 6 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 17 / 22
  18. 18. 0 129.0 M 258.0 M 387.0 M 516.0 M 645.0 M 515.9 M 458.3 M 108.1 M 66.2 M 16.3 M 15.9 M 12.3 M 9.3 M 9.2 M 4.8 M CLUBS FANS % VAR* 01 ADIDAS 515.9 M +0.92 02 NIKE 458.3 M +0.75 03 PUMA 108.1 M +0.31 04 NEW BALANCE 66.2 M +2.24 05 MACRON 16.3 M +0.29 06 UMBRO 15.9 M +0.37 07 KAPPA 12.3 M +0.38 +108 UNDER ARMOUR 9.3 M +3.01 -109 JOMA 9.2 M +0.32 10 LE COQ SPORTIF 4.8 M -0.17 11 JAKO 4.5 M -0.00 12 ERREA 3.7 M +1.16 13 LOTTO 2.7 M +0.25 14 HUMMEL 2.4 M +0.41 15 ERIMA 2.4 M -0.25 16 LACATONI 1.0 M +0.15 17 KELME 907 K +1.26 18 ACERBIS 843 K +0.12 19 UHLSPORT 835 K +0.63 20 HS FOOTBALL 819 K -0.16 1.2 B TOTAL FAN BASE EUROPE Social Brands Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fanbase of the 242 sponsored European Football Clubs THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT *[since May 01, 2018 to June 01, 2018] @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 18 / 22
  19. 19. EUROPE Tech Brands CLUBS 242 TECH BRANDS 42 TECH BRANDS on jerseys coverage in relation to the 242 sponsored European Football Clubs THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 19 / 22
  20. 20. Thank you for watching Download the full report for a full in-depth analysis of the top 6 European countries: England, France, Germany, Italy, Portugal, Spain. You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram and YouTube) and Tech Brands on jerseys of the first and second division. OR GO TO CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW D O W N L O A D SPORT.IQUII.COM THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 20  / 22
  21. 21. The European Football Club (R)evolution THE EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 10th Edition SEE YOU ON SEPTEMBER Keep following us to find it out! 1st Edition - September 2017 First Divisions of the main 5 European Leagues 5th Edition - February 2018 NEW ENTRY Transfer window effect on social media Dugout data 2nd Edition - October 2017 NEW ENTRY Second Divisions of the main 5 European Leagues 4th Edition - December 2017 NEW ENTRY Social Media growth 8th Edition - May 2018 NEW ENTRY Segunda Liga 9th Edition - June 2018 NEW ENTRY Players grown up 6th Edition - March 2018 NEW ENTRY YouTube data 7th Edition - April 2018 NEW ENTRY Twitter Global Primeira Liga 3rd Edition - November 2017 NEW ENTRY TOP 20 European Players THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 21 / 22
  22. 22. Data are collected through proprietary tools and concern European Football Clubs participating in the first and second national divisions in England, France, Germany, Italy, Portugal and Spain. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on June 01, 2018. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram, YouTube accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2018 IQUII s.r.l. All rights reserved. Methodology and Specs V. 9.0 - 14.06.18 [first release] Version 9.0 THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #SPORTINSIGHT @2018 IQUII SRL.THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 22 / 22

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