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"The European Football Club" Report *8th edition* | #SportInsight

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"The European Football Club" Report *8th edition* out now. In this new edition you can deepen your analysis with the Segunda Liga, the Portuguese second division.

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"The European Football Club" Report *8th edition* | #SportInsight

  1. 1. THE EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
  2. 2. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 2 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB We are Digital Enablers IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be”, a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation.
  3. 3. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 3 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Summary IQUII SPORT OUR SPORT PLATFORMS DUGOUT EUROPE EUROPE TW GLOBAL EUROPE SOCIAL (TWITTER GLOBAL) EUROPE 1 GROWN UP EUROPE 2 GROWN UP ENGLAND PREMIER LEAGUE CHAMPIONSHIP FRANCE LIGUE 1 LIGUE 2 GERMANY 1.BUNDESLIGA 2.BUNDESLIGA ITALY SERIA A LEGA B PORTUGAL PRIMEIRA LIGA SPAIN LALIGA LALIGA2 LEAGUES GROWN UP SOCIAL GROWN UP PLAYERS PORTUGAL SEGUNDA LIGA THE EFC (R)EVOLUTION 904 8 92 101 120 140 142 141 155 146 147 110 111 122 131 9 25 16 20 12 6 30 50 70 32 52 72 41 61 81 N E W
  4. 4. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 4 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB In August 2017 has been launched IQUII Sport, the business unit designed to study and deepen four Sport Industry areas Understanding main stakeholders’ strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. SPORT MARKETING & FAN ENGAGEMENT Outlining the relationship between sport and new technologies, and deepening CRM and membership platform development, studying technologies for clubs, associations and sports events. INNOVATION TECHNOLOGY & SPORT PLATFORMS Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. DATA MONETIZATION Collecting data and analysis, produce report and infographic about Clubs, players, events, eSports platforms at international level. INSIGHTS & REPORTS
  5. 5. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 5 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB OUR CLIENTS Nowadays, the implementation of a strategy needs to be planned with a data-driven approach, according to accurate informations that allow a global comprehension of the context in which it works. In the light of this, “The European Football Club” report is born: a focus dedicated to the presence of Clubs, sponsor brands and main Europe players on social media, emphasising month-over-month variation, approaches and different strategies. The aim of IQUII Sport is to make and to offer tools that support Clubs, brand and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases.
  6. 6. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 6 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB CONTACT US INFO@IQUII.COM FOLLOW US ON Are you a Club? OR GO TO SPORTXP.NETC O N T A C T U S SportXP is the platform aimed to design a complete fan experience, through communication channels reorganisation, that turns the fan from just a user to active part of a community. It is a crucial point that allows Clubs to know better their fans and to implement more efficient acquisition and loyalty strategies, a process that leads to optimise monetization too. Are you a player? Nowadays professional sportsmen are media hubs, that need to be able to understand their fans sentiment to efficiently enhance their relationship, improving the engagement with their current and potential public. PlayerXP is the platform designed to make the athlete a real brand. OR GO TO PLAYERXP.ITC O N T A C T U S Our Sport Platforms
  7. 7. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 7 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Countries included in this overview E N G L A N D G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY P O R T U G A L S PA I N 2 L E A G U E S 4 4 C L U B S 2 L E A G U E S 3 6 C L U B S I T A L Y 2 L E A G U E S 4 2 C L U B S S P A I N 2 L E A G U E S 4 2 C L U B S P O R T U G A L 2 L E A G U E S 3 8 C L U B S F R A N C E 2 L E A G U E S 4 0 C L U B S
  8. 8. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 8 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB I T A L Y G E R M A N Y E N G L A N D F R A N C E EUROPE Dugout Overwiew of the presence on Dugout between the 222 Football Clubs analyzed Official data provided by Dugout S P A I N P O R T U G A L
  9. 9. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 9 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB EUROPE SnapShot / General BRANDS 38 CLUBS 222 FANS 1.2 B COUNTRIES 6 Total COUNTRIES analyzed: England, France, Germany, Italy, Portugal, Spain Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1, 1.Bundesliga, Serie A, Primeira Liga, LaLiga, Championship, Ligue 2, 2.Bundesliga, Lega B e LaLiga2 Total TECH BRANDS on jerseys analyzed in Premier League, Ligue 1, 1.Bundesliga, SerieA, Primeira Liga, LaLiga, Championship, Ligue 2, 2.Bundesliga, Lega B e LaLiga2 Total Facebook, Twitter, Instagram, YouTube FANS of the Football Clubs analyzed + 1.26%* *[since April 01, 2018 to May 01, 2018] The charts variations consider the Portoguese clubs entrance
  10. 10. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 10 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 108.0 M 103.2 M 73.7 M 47.8 M 46.4 M 37.9 M 34.3 M 34.0 M 32.1 M 31.3 M 747.0 M TOTAL FAN BASE EUROPE Facebook 27.500.000082.500.00055.000.000110.000.000 Ranking of the TOP 20 most followed European Football Clubs on Facebook REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL PSG MANCHESTER CITY JUVENTUS FC FC LIVERPOOL AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA LEICESTER CITY AS MONACO OLYMPIQUE DE M. SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 108.0 M 103.2 M 73.7 M 47.8 M 46.4 M 37.9 M 34.3 M 34.0 M 32.1 M 31.3 M 25.1 M 15.3 M 13.8 M 10.1 M 9.7 M 9.4 M 6.6 M 5.2 M 5.0 M 4.1 M +0.59 -0.02 -0.03 -0.08 +2.74 +0.01 +0.74 +6.00 +1.42 +1.67 +0.29 -0.13 +0.09 +0.04 +6.85 +3.17 -0.24 -0.16 +3.98 +0.77 CLUBS FANS % VAR* *[since April 01, 2018 to May 01, 2018] +1 -1 +1
  11. 11. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 11 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 30.4 M 29.1 M 18.3 M 13.7 M 12.1 M 10.3 M 6.8 M 6.4 M 6.2 M 6.1 M 10.00.000030.000.00020.000.00040.000.000 218.6 M TOTAL FAN BASE EUROPE Twitter Ranking of the TOP 20 most followed European Football Clubs on Twitter REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC ARSENAL CHELSEA FC FC LIVERPOOL AC MILAN PSG MANCHESTER CITY JUVENTUS FC FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE M. TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE FC EVERTON OLYMPIQUE LYONNAIS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 30.4 M 29.1 M 18.3 M 13.7 M 12.1 M 10.3 M 6.8 M 6.4 M 6.2 M 6.1 M 4.5 M 4.0 M 3.2 M 3.0 M 2.9 M 2.1 M 1.6 M 1.6 M 1.6 M 1.5 M +1.64 +1.64 +2.12 +1.75 +1.43 +2.76 +1.36 +0.97 +1.89 +1.53 +1.24 +1.05 +0.72 +1.52 +1.88 +0.88 +3.67 +0.92 +1.55 +0.74 CLUBS FANS % VAR* *[since April 01, 2018 to May 01, 2018]
  12. 12. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 12 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 52.1 M 49.7 M 20.4 M 15.2 M 13.9 M 12.0 M 7.8 M 7.5 M 6.8 M 6.8 M 15.000.000045.000.00030.000.00060.000.000 275.5 M TOTAL FAN BASE EUROPE Twitter global Ranking of the TOP 20 most followed European Football Clubs on Twitter, considering both local and international accounts *[since April 01, 2018 to May 01, 2018] 52.1 M 49.7 M 20.4 M 15.2 M 13.9 M 12.0 M 7.8 M 7.5 M 6.8 M 6.8 M 6.1 M 4.4 M 3.2 M 3.0 M 3.0 M 2.2 M 2.1 M 1.9 M 1.6 M 1.5 M FANS FC BARCELONA REAL MADRID CF MANCHESTER UNITED CHELSEA FC FC ARSENAL FC LIVERPOOL PSG JUVENTUS FC AC MILAN MANCHESTER CITY FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE M. TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE FC EVERTON OLYMPIQUE LYONNAIS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 CLUBS Twitter local Twitter international +1.39 +1.64 +2.13 +1.47 +1.76 +3.21 +1.23 +1.92 +1.35 +2.11 +2.00 +1.17 +0.86 +1.67 +1.90 +0.93 +7.91 +1.01 +1.55 +0.76 % VAR*
  13. 13. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 13 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 57.7 M 56.3 M 21.6 M 12.4 M 12.3 M 11.4 M 11.0 M 9.4 M 6.7 M 6.5 M 20.000.000040.000.00060.000.000 246.7 M TOTAL FAN BASE EUROPE Instagram Ranking of the TOP 20 most followed European Football Clubs on Instagram REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC BAYERN MÜNCHEN PSG CHELSEA FC FC ARSENAL JUVENTUS FC MANCHESTER CITY FC LIVERPOOL BORUSSIA DORTMUND ATLÉTICO DE MADRID AC MILAN TOTTENHAM HOTSPUR LEICESTER CITY FC INTERNAZIONALE AS ROMA SSC NAPOLI FC PORTO SL BENFICA 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 57.7 M 56.3 M 21.6 M 12.4 M 12.3 M 11.4 M 11.0 M 9.4 M 6.7 M 6.5 M 5.1 M 4.3 M 4.2 M 2.0 M 1.9 M 1.8 M 1.6 M 870 K 840 K 819 K +1.80 +0.93 +1.42 +2.36 +1.95 +1.04 +1.06 +2.99 +2.63 +9.92 +1.18 +2.16 +1.27 +3.47 +0.47 +1.39 +16.41 +5.89 +2.42 +2.51 CLUBS FANS % VAR* *[since April 01, 2018 to May 01, 2018] +1
  14. 14. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 14 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 4.2 M 3.0 M 1.2 M 983 K 868 K 862 K 812 K 790 K 784 K 684 K 18.6 M TOTAL FAN BASE 1.000.00003.000.0002.000.0004.000.000 Ranking of the TOP 20 most followed European Football Clubs on YouTube *[since April 01, 2018 to May 01, 2018] +3.97 +3.92 +2.32 +9.63 +3.28 +2.64 +2.37 +7.59 +1.52 +2.91 +0.99 +1.81 +1.55 +2.96 +3.29 +1.17 +18.37 +13.80 +2.46 +3.98 % VAR* +1 -1 +1 -1 4.2 M 3.0 M 1.2 M 983 K 868 K 862 K 812 K 790 K 784 K 684 K 405 K 293 K 270 K 268 K 246 K 129 K 126 K 125 K 103 K 88 K FANS FC BARCELONA REAL MADRID CF MANCHESTER CITY FC LIVERPOOL PSG FC BAYERN MÜNCHEN FC ARSENAL MANCHESTER UNITED CHELSEA FC JUVENTUS FC AC MILAN BORUSSIA DORTMUND FC INTERNAZIONALE TOTTENHAM HOTSPUR AS ROMA ATLÉTICO DE MADRID OLYMPIQUE DE M. REAL BETIS BALOMPIÉ SSC NAPOLI FC SCHALKE 04 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 CLUBS EUROPE YouTube
  15. 15. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 15 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 199.1 M [ TOTAL FANS ] 192.7 M 114.4 M 72.0 M 64.2 M 63.5 M 53.8 M 49.0 M 48.3 M 48.2 M 25.000.000075.000.00050.000.000100.000.000 1.2 B TOTAL FAN BASE EUROPE Social Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram, YouTube fanbases REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL PSG FC LIVERPOOL JUVENTUS FC MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA LEICESTER CITY OLYMPIQUE DE M. AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 199.1 M 192.7 M 114.4 M 72.0 M 64.2 M 63.5 M 53.8 M 49.0 M 48.3 M 48.2 M 36.5 M 24.0 M 22.2 M 15.3 M 13.4 M 12.9 M 9.7 M 8.8 M 8.1 M 6.4 M +1.15 +0.58 +0.63 +0.36 +2.56 +0.59 +1.08 +3.08 +1.76 +4.88 +0.60 +0.29 +0.66 +0.88 +5.22 +4.69 +0.07 +4.17 +0.15 +1.61 CLUBS FANS % VAR* *[since April 01, 2018 to May 01, 2018] +1 -1
  16. 16. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 16 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 218.3 M [ TOTAL FANS ] 215.8 M 116.5 M 75.2 M 65.8 M 63.7 M 55.3 M 50.8 M 49.8 M 48.7 M 1.3 B TOTAL FAN BASE EUROPE Social (Twitter global) Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter Global, Instagram, YouTube fanbases *[since April 01, 2018 to May 01, 2018] REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL PSG FC LIVERPOOL JUVENTUS FC MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA LEICESTER CITY OLYMPIQUE DE M. AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 218.3 M 215.8 M 116.5 M 75.2 M 65.8 M 63.7 M 55.3 M 50.8 M 49.8 M 48.7 M 36.5 M 24.0 M 22.6 M 15.4 M 13.7 M 13.4 M 9.7 M 8.8 M 8.2 M 6.5 M CLUBS FANS Twitter local Twitter international +1.19 +0.64 +0.66 +0.41 +2.59 +0.60 +1.11 +3.17 +1.81 +4.88 +0.60 +0.31 +0.69 +0.89 +5.14 +5.32 +0.07 +4.21 +0.17 +1.66 % VAR* 25.000.000075.000.00050.000.000100.000.000
  17. 17. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 17 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 20 6 CLUBS COUNTRIES EUROPE Clubs Social Media coverage of the 6 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN 372.1 M [ TOTAL FANS ] 117.5 M [ TOTAL FANS ] 70.7 M [ TOTAL FANS ] 414.0 M [ TOTAL FANS ] 88.2 M [ TOTAL FANS ]
  18. 18. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 18 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 511.0 M 454.8 M 107.8 M 64.7 M 15.8 M16.2 M 12.3 M 9.2 M 9.1 M 4.8 M 1.2 B TOTAL FAN BASE EUROPE Social Brands 125.000.0000375.000.000250.000.000500.000.000 Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fanbase of the 222 sponsored European Football Clubs *[since April 01, 2018 to May 01, 2018] ADIDAS NIKE PUMA NEW BALANCE MACRON UMBRO KAPPA JOMA UNDER ARMOUR LE COQ SPORTIF JAKO ERREA LOTTO ERIMA HUMMEL KELME ACERBIS UHLSPORT HS FOOTBALL LACATONI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 511.0 M 454.8 M 107.8 M 64.7 M 16.2 M 15.8 M 12.3 M 9.2 M 9.1 M 4.8 M 4.5 M 3.7 M 2.7 M 2.4 M 2.4 M 896 K 842 K 829 K 820 K 777 K +1.24 +1.31 +0.51 +2.50 +1.35 +0.59 +1.13 +0.59 +3.81 +0.36 +0.47 +0.45 +0.67 +0.60 +1.06 +0.78 +0.43 +1.42 +0.32 +0.76 CLUBS FANS % VAR*
  19. 19. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 19 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB EUROPE Tech Brands TECH BRANDS on jerseys coverage in relation to the 222 sponsored European Football Clubs 222 38 CLUBS TECH BRANDS
  20. 20. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 20 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Thank you for watching Download the full report for a full in-depth analysis of the top 6 European countries: England, France, Germany, Italy, Portugal, Spain. You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram and YouTube) and Tech Brands on jerseys of the first and second division. OR GO TO CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW D O W N L O A D SPORT.IQUII.COM
  21. 21. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 21 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB MAY 2018 L ASTUPDA TE The European Football Club (r)evolution 9th Edition - 14 June 2018 COMING SOON Keep following us to find it out! 1st Edition - September 2017 First Divisions of the main 5 European Leagues 5th Edition - February 2018 NEW ENTRY Transfer window effect on social media Dugout data 2nd Edition - October 2017 NEW ENTRY Second Divisions of the main 5 European Leagues 4th Edition - December 2017 NEW ENTRY Social Media growth 8th Edition - May 2018 NEW ENTRY Segunda Liga 6th Edition - March 2018 NEW ENTRY YouTube data 7th Edition - April 2018 NEW ENTRY Twitter Global Primeira Liga 3rd Edition - November 2017 NEW ENTRY TOP 20 European Players
  22. 22. MAY 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 22 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Data are collected through proprietary tools and concern European Football Clubs participating in the first and second national divisions in England, France, Germany, Italy, Portugal and Spain. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on May 01, 2018. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram, YouTube accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2018 IQUII s.r.l. All rights reserved. Methodology and Specs V. 8.0 - 15.05.18 [first release] Version 8.0

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