Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The European Football Club *7th edition* | #SportInsight

102 views

Published on

Now available the new "The European Football Club" report by IQUII Sport, which opens the report with data on Primeira Liga, the Portuguese First Division Championship, and analyzes the clubs' international social accounts.

Published in: Sports
  • Be the first to comment

  • Be the first to like this

The European Football Club *7th edition* | #SportInsight

  1. 1. THE EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
  2. 2. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 2 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be”, a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers
  3. 3. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 3 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Summary IQUII SPORT OUR SPORT PLATFORMS DUGOUT EUROPE EUROPE TW GLOBAL EUROPE SOCIAL (TWITTER GLOBAL) EUROPE 1 GROWN UP EUROPE 2 GROWN UP ENGLAND PREMIER LEAGUE CHAMPIONSHIP FRANCE LIGUE 1 LIGUE 2 GERMANY 1.BUNDESLIGA 2.BUNDESLIGA ITALY SERIA A LEGA B SPAIN LA LIGA 1 LA LIGA 2 LEAGUES GROWN UP SOCIAL GROWN UP PLAYERS PORTUGAL PRIMEIRA LIGA THE EFC (R)EVOLUTION 90 110 4 8 130 132 131 136 145 92 137 112 101 121 9 25 16 20 12 6 30 50 70 32 52 72 41 61 81 N E W N E W N E W
  4. 4. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 4 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Understanding main stakeholders’ strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. SPORT MARKETING & FAN ENGAGEMENT Outlining the relationship between sport and new technologies, and deepening CRM and membership platform development, studying technologies for clubs, associations and sports events. INNOVATION TECHNOLOGY & SPORT PLATFORM Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. DATA MONETIZATION To collect data and analysis, produce report and infographic about Clubs, players, events, eSports platforms at international level. INSIGHTS & REPORTS In August 2017 has been launched IQUII Sport, the business unit designed to study and deepen four Sport Industry areas
  5. 5. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 5 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB OUR CLIENTS Nowadays, the implementation of a strategy needs to be planned with a data-driven approach, according to accurate informations that allow a global comprehension of the context in which it works. In the light of this, “The European Football Club” report is born: a focus dedicated to the presence of Clubs, sponsor brands and main Europe players on social media, emphasising month-over-month variation, approaches and different strategies. The aim of IQUII Sport is to make and to offer tools that support Clubs, brand and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases.
  6. 6. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 6 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB CONTACT US INFO@IQUII.COM FOLLOW US ON Are you a Club? OR GO TO SPORTXP.NETC O N T A C T U S SportXP is the platform aimed to design a complete fan experience, through communication channels reorganisation, that turns the fan from just a user to active part of a community. It is a crucial point that allows Clubs to know better their fans and to implement more efficient acquisition and loyalty strategies, a process that leads to optimise monetization too. Are you a player? Nowadays professional sportsmen are media hubs, that need to be able to understand their fans sentiment to efficiently enhance their relationship, improving the engagement with their current and potential public. PlayerXP is the platform designed to make the athlete a real brand. OR GO TO PLAYERXP.ITC O N T A C T U S Our sport platforms
  7. 7. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 7 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Countries included in this overview E N G L A N D G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY S PA I N P O R T U G A L 2 L E A G U E S 4 4 C L U B S 2 L E A G U E S 3 6 C L U B S I T A L Y 2 L E A G U E S 4 2 C L U B S S P A I N 2 L E A G U E S 4 2 C L U B S P O R T U G A L 1 L E A G U E 1 8 C L U B S F R A N C E 2 L E A G U E S 4 0 C L U B S
  8. 8. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 8 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB I T A L Y G E R M A N Y E N G L A N D F R A N C E EUROPE Dugout Overwiew of the presence on Dugout between the 222 Football Clubs analyzed Official data provided by Dugout S P A I N P O R T U G A L
  9. 9. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 9 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB EUROPE SnapShot / General BRANDS 34 CLUBS 204 FANS 1.2 B COUNTRIES 5 Total COUNTRIES analyzed: England, France, Germany, Italy, Spain Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2, 2.Bundesliga, Lega B e La Liga2 Total TECH BRANDS on jerseys analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2, 2.Bundesliga, Lega B e La Liga2 Total Facebook, Twitter, Instagram, YouTube FANS of the Football Clubs analyzed + 1.04%* *[since March 01, 2018 to April 01, 2018] It does not consider the Primeira Liga
  10. 10. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 10 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 107.3 M 103.2 M 73.7 M 47.9 M 45.2 M 37.9 M 34.0 M 32.1 M 31.7 M 30.7 M 728.8 M TOTAL FAN BASE EUROPE Facebook 27.500.000082.500.00055.000.000110.000.000 Ranking of the TOP 20 most followed European Football Clubs on Facebook REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL PSG MANCHESTER CITY JUVENTUS FC FC LIVERPOOL AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR AS ROMA FC INTERNAZIONALE LEICESTER CITY AS MONACO OLYMPIQUE DE M. SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 107.3 M 103.2 M 73.7 M 47.9 M 45.2 M 37.9 M 34.0 M 32.1 M 31.7 M 30.7 M 25.0 M 15.3 M 13.8 M 10.1 M 9.1 M 9.1 M 6.6 M 5.2 M 4.8 M 4.0 M +0.36 -0.21 -0.04 -0.04 +1.31 -0.06 +1.01 +1.19 +1.47 +0.51 +0.54 -0.10 +0.01 +5.94 +2.75 +6.04 -0.16 +1.60 -0.05 +0.03 CLUBS FANS % VAR* *[since March 01, 2018 to April 01, 2018]
  11. 11. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 11 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 29.9 M 28.6 M 17.9 M 13.5 M 11.9 M 10.0 M 6.7 M 6.3 M 6.1 M 6.0 M 6.250.000018.750.00012.500.00025.000.000 212.1 M TOTAL FAN BASE EUROPE Twitter Ranking of the TOP 20 most followed European Football Clubs on Twitter REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC ARSENAL CHELSEA FC FC LIVERPOOL AC MILAN PSG MANCHESTER CITY JUVENTUS FC FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE M. TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE FC EVERTON OLYMPIQUE LYONNAIS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 29.9 M 28.6 M 17.9 M 13.5 M 11.9 M 10.0 M 6.7 M 6.3 M 6.1 M 6.0 M 4.4 M 4.0 M 3.2 M 2.9 M 2.8 M 2.0 M 1.6 M 1.6 M 1.5 M 1.5 M +2.03 +2.26 +2.13 +1.75 +1.77 +1.97 +2.28 +1.53 +2.45 +1.70 +1.08 +1.53 +0.70 +2.04 +2.34 +1.36 +1.26 +1.44 +1.67 +1.13 CLUBS FANS % VAR* *[since March 01, 2018 to April 01, 2018]
  12. 12. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 12 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 51.4 M 48.9 M 20.0 M 14.9 M 13.7 M 10.3 M 7.7 M 7.4 M 6.7 M 6.7 M 12.500.000037.500.00025.000.00050.000.000 265.6 M TOTAL FAN BASE EUROPE Twitter global Ranking of the TOP 20 most followed European Football Clubs on Twitter, considering both local and international accounts *[since March 01, 2018 to April 01, 2018] FC BARCELONA REAL MADRID CF MANCHESTER UNITED CHELSEA FC FC ARSENAL FC LIVERPOOL PSG JUVENTUS FC AC MILAN MANCHESTER CITY FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE M. TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE FC EVERTON OLYMPIQUE LYONNAIS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 51.4 M 48.9 M 20.0 M 14.9 M 13.7 M 10.3 M 7.7 M 7.4 M 6.7 M 6.7 M 6.0 M 4.3 M 3.2 M 3.0 M 2.9 M 2.1 M 2.0 M 1.9 M 1.5 M 1.5 M CLUBS FANS N E W Twitter local Twitter international
  13. 13. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 13 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 56.6 M 55.8 M 21.3 M 12.1 M 12.1 M 11.3 M 10.9 M 9.2 M 6.5 M 5.9 M 20.000.000040.000.00060.000.000 239.7 M TOTAL FAN BASE EUROPE Instagram Ranking of the TOP 20 most followed European Football Clubs on Instagram REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC BAYERN MÜNCHEN PSG CHELSEA FC FC ARSENAL JUVENTUS FC MANCHESTER CITY FC LIVERPOOL BORUSSIA DORTMUND ATLÉTICO DE MADRID AC MILAN TOTTENHAM HOTSPUR LEICESTER CITY FC INTERNAZIONALE AS ROMA SSC NAPOLI AS MONACO FC EVERTON 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 56.6 M 55.8 M 21.3 M 12.1 M 12.1 M 11.3 M 10.9 M 9.2 M 6.5 M 5.9 M 5.1 M 4.2 M 4.2 M 2.0 M 1.9 M 1.8 M 1.4 M 821 K 805 K 603 K +1.30 +0.92 +1.32 +1.55 +2.48 +1.31 +0.58 +2.50 +2.10 +3.92 +1.92 +2.18 +2.91 +4.59 +0.81 +1.43 +3.93 +2.18 +0.54 +1.39 CLUBS FANS % VAR* *[since March 01, 2018 to April 01, 2018] +1 -1
  14. 14. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 14 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 4.0 M 2.9 M 1.2 M 896 K 840 K 840 K 793 K 772 K 734 K 665 K 17.7 M TOTAL FAN BASE EUROPE YouTube 1.000.00003.000.0002.000.0004.000.000 Ranking of the TOP 20 most followed European Football Clubs on YouTube *[since March 01, 2018 to April 01, 2018] FC BARCELONA REAL MADRID CF MANCHESTER CITY FC LIVERPOOL PSG FC BAYERN MÜNCHEN FC ARSENAL CHELSEA FC MANCHESTER UNITED JUVENTUS FC AC MILAN BORUSSIA DORTMUND FC INTERNAZIONALE TOTTENHAM HOTSPUR AS ROMA ATLÉTICO DE MADRID REAL BETIS BALOMPIÉ OLYMPIQUE DE M. SSC NAPOLI FC SCHALKE 04 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 4.0 M 2.9 M 1.2 M 896 K 840 K 840 K 793 K 772 K 734 K 665 K 401 K 288 K 266 K 261 K 238 K 128 K 110 K 106 K 101 K 85 K +4.20 +3.73 +2.84 +7.99 +4.01 +1.84 +1.67 +1.83 +11.45 +3.23 +2.58 +2.94 +2.35 +3.40 +1.88 +1.44 +34.62 +11.12 +2.68 +5.05 CLUBS FANS % VAR* +1 -1 +2 -2
  15. 15. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 15 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 196.8 M [ TOTAL FANS ] 191.6 M 113.6 M 71.8 M 63.1 M 62.6 M 53.3 M 47.6 M 47.5 M 45.9 M 27.500.000082.500.00055.000.000110.000.000 1.2 B TOTAL FAN BASE EUROPE Social Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram, YouTube fanbases REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC ARSENAL FC BAYERN MÜNCHEN PSG FC LIVERPOOL JUVENTUS FC MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA LEICESTER CITY OLYMPIQUE DE M. AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 196.8 M 191.6 M 113.6 M 71.8 M 63.1 M 62.6 M 53.3 M 47.6 M 47.5 M 45.9 M 36.3 M 23.9 M 22.1 M 15.2 M 12.7 M 12.3 M 9.7 M 8.4 M 8.1 M 6.3 M +0.93 +0.57 +0.61 +0.49 +0.45 +1.35 +1.45 +1.36 +1.72 +1.52 +1.15 +0.46 +0.70 +5.03 +4.69 +2.67 +0.19 +0.99 +1.43 +0.65 CLUBS FANS % VAR* *[since March 01, 2018 to April 01, 2018]
  16. 16. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 16 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 215.7 M [ TOTAL FANS ] 214.4 M 115.7 M 74.8 M 64.2 M 63.3 M 54.7 M 48.9 M 47.9 M 46.5 M 27.500.000082.500.00055.000.000110.000.000 1.3 B TOTAL FAN BASE EUROPE Social (Twitter global) Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter Global, Instagram, YouTube fanbases *[since March 01, 2018 to April 01, 2018] REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL PSG JUVENTUS FC FC LIVERPOOL MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA LEICESTER CITY OLYMPIQUE DE MARSEILLE AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 215.7 M 214.4 M 115.7 M 74.8 M 64.2 M 63.3 M 54.7 M 48.9 M 47.9 M 46.5 M 36.3 M 23.9 M 22.5 M 15.3 M 13.0 M 12.7 M 9.7 M 8.4 M 8.2 M 6.4 M CLUBS FANS N E W Twitter local Twitter international
  17. 17. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 17 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 20 5 CLUBS COUNTRIES EUROPE Clubs Social Media coverage of the 5 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN 366.9 M [ TOTAL FANS ] 115.1 M [ TOTAL FANS ] 69.8 M [ TOTAL FANS ] 410.5 M [ TOTAL FANS ] 86.5 M [ TOTAL FANS ]
  18. 18. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 18 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 498.9 M 448.7 M 107.3 M 57.1 M 14.7 M 12.2 M 11.9 M 9.1 M 8.7 M 4.8 M 1.2 B TOTAL FAN BASE EUROPE Social Brands 125.000.0000375.000.000250.000.000500.000.000 Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fanbase of the 204 sponsored European Football Clubs *[since March 01, 2018 to April 01, 2018] ADIDAS NIKE PUMA NEW BALANCE UMBRO KAPPA MACRON JOMA UNDER ARMOUR LE COQ SPORTIF JAKO ERREA LOTTO ERIMA HUMMEL KELME ACERBIS UHLSPORT HS FOOTBALL ELEV8 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 498.9 M 448.7 M 107.3 M 57.1 M 14.7 M 12.2 M 11.9 M 9.1 M 8.7 M 4.8 M 4.5 M 3.7 M 2.7 M 2.4 M 2.3 M 889 K 838 K 818 K 817 K 721 K +1.00 +1.11 +0.47 +1.35 -5.74 +0.66 +0.65 +0.66 +6.39 +5.62 +0.15 +0.31 +0.65 +0.89 +1.32 +0.83 +0.86 +0.99 +0.44 +0.40 CLUBS FANS % VAR* +1 -1
  19. 19. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 19 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB EUROPE Tech Brands TECH BRANDS on jerseys coverage in relation to the 204 sponsored European Football Clubs 204 34 CLUBS TECH BRANDS
  20. 20. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 20 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Thank you for watching Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain. You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram) and Tech Brands on jerseys of the first and second division. OR GO TO CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW D O W N L O A D SPORT.IQUII.COM
  21. 21. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 21 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB APR 2018 L ASTUPDA TE The European Football Club (r)evolution 8th Edition - 15 Maggio 2018 COMING SOON Keep following us to find it out! 1st Edition - September 2017 First Divisions of the main 5 European Leagues 5th Edition - February 2018 NEW ENTRY Transfer window effect on social media Dugout data 2nd Edition - October 2017 NEW ENTRY Second Divisions of the main 5 European Leagues 3rd Edition - November 2017 NEW ENTRY TOP 20 European Players 6th Edition - March 2018 NEW ENTRY YouTube data 7th Edition - April 2018 NEW ENTRY Twitter Global Primeira Liga 4th Edition - December 2017 NEW ENTRY Social Media growth
  22. 22. APR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 22 / 22SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Data are collected through proprietary tools and concern European Football Clubs participating in the first and second national divisions in England, France, Germany, Italy, Spain and in the first national division in Portugal. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on April 01, 2018. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram, YouTube accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2018 IQUII s.r.l. All rights reserved. Methodology and Specs V. 7.0 - 16.04.18 [first release] Version 7.0

×