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The European Football Club *6th edition* | #SportInsight

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With the new Report update, IQUII Sport, the business unit of the Digital Company IQUII, offers a detailed social analysis of 204 European clubs on the main social platforms: Facebook, Twitter, Instagram, Dugout, adding YouTube stats on this new edition.

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The European Football Club *6th edition* | #SportInsight

  1. 1. THE EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE
  2. 2. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 2 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be”, a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers
  3. 3. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 3 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Understanding main stakeholders’ strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. SPORT MARKETING & FAN ENGAGEMENT Outlining the relationship between sport and new technologies, and deepening CRM and membership platform development, studying technologies for clubs, associations and sports events. INNOVATION TECHNOLOGY & SPORT PLATFORM Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. DATA MONETIZATION To collect data and analysis, produce report and infographic about Clubs, players, events, eSports platforms at international level. INSIGHTS & REPORTS In August 2017 has been launched IQUII Sport, the business unit designed to study and deepen four Sport Industry areas
  4. 4. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 4 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB OUR CLIENTS Nowadays, the implementation of a strategy needs to be planned with a data-driven approach, according to accurate informations that allow a global comprehension of the context in which it works. In the light of this, “The European Football Club” report is born: a focus dedicated to the presence of Clubs, sponsor brands and main Europe players on social media, emphasising month-over-month variation, approaches and different strategies. The aim of IQUII Sport is to make and to offer tools that support Clubs, brand and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases.
  5. 5. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 5 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Summary DUGOUT EUROPE EUROPE TECH BRANDS EUROPE 1 GROWN UP EUROPE 2 GROWN UP ENGLAND PREMIER LEAGUE CHAMPIONSHIP FRANCE LIGUE 1 LIGUE 2 GERMANY 1.BUNDESLIGA 2.BUNDESLIGA ITALY SERIA A SERIE B SPAIN LA LIGA 1 LA LIGA 2 LEAGUES GROWN UP SOCIAL GROWN UP PLAYERS YOUTUBE OUR SPORT PLATFORMS THE EFC (R)EVOLUTION 8 78 96 7 114 116 115 120 132 133 80 98 16 15 19 88 106 24 42 60 26 44 62 34 52 70
  6. 6. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 6 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Countries included in this overview E N G L A N D I T A L Y G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY S PA I N 2 L E A G U E S 4 4 C L U B S 2 L E A G U E S 3 6 C L U B S 2 L E A G U E S 4 2 C L U B S S P A I N 2 L E A G U E S 4 2 C L U B S F R A N C E 2 L E A G U E S 4 0 C L U B S
  7. 7. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 7 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB I T A L Y G E R M A N Y E N G L A N D S P A I N F R A N C E EUROPE Dugout Overwiew of the presence on Dugout between the 204 Football Clubs analyzed Official data provided by Dugout
  8. 8. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 8 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB EUROPE SnapShot / General BRANDS 34 CLUBS 204 FANS 1.2 B COUNTRIES 5 Total COUNTRIES analyzed: England, France, Germany, Italy, Spain Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2, 2.Bundesliga, Serie B e La Liga2 Total TECH BRANDS on jerseys analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2, 2.Bundesliga, Serie B e La Liga2 Total Facebook, Twitter, Instagram FANS of the Football Clubs analyzed + 0.98%* *[since February 01, 2018 to March 01, 2018]
  9. 9. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 9 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 106.9 M 103.4 M 73.7 M 47.9 M 44.6 M 38.0 M 33.7 M 31.7 M 31.2 M 30.6 M 724.4 M TOTAL FAN BASE EUROPE Facebook 27.500.000082.500.00055.000.000110.000.000 Ranking of the TOP 20 most followed European Football Clubs on Facebook REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL PSG MANCHESTER CITY JUVENTUS FC FC LIVERPOOL AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR AS ROMA FC INTERNAZIONALE LEICESTER CITY AS MONACO OLYMPIQUE DE M. SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 106.9 M 103.4 M 73.7 M 47.9 M 44.6 M 38.0 M 33.7 M 31.7 M 31.2 M 30.6 M 24.9 M 15.4 M 13.8 M 9.5 M 8.9 M 8.6 M 6.6 M 5.1 M 4.8 M 4.0 M +0.32 -0.02 -0.05 +0.05 +1.34 -0.01 +1.66 +1.06 +0.85 +0.26 -0.11 -0.04 +0.01 +8.18 +1.21 +8.03 -0.11 -0.17 +0.16 +0.22 CLUBS FANS % VAR* *[since February 01, 2018 to March 01, 2018]
  10. 10. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 10 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 29.3 M 28.0 M 17.5 M 13.3 M 11.7 M 9.8 M 6.5 M 6.2 M 6.0 M 5.9 M 6.250.000018.750.00012.500.00025.000.000 208.5 M TOTAL FAN BASE EUROPE Twitter Ranking of the TOP 20 most followed European Football Clubs on Twitter REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC ARSENAL CHELSEA FC FC LIVERPOOL AC MILAN PSG MANCHESTER CITY JUVENTUS FC FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE M. TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE FC EVERTON OLYMPIQUE LYONNAIS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 29.3 M 28.0 M 17.5 M 13.3 M 11.7 M 9.8 M 6.5 M 6.2 M 6.0 M 5.9 M 4.4 M 3.9 M 3.2 M 2.9 M 2.8 M 2.0 M 1.6 M 1.6 M 1.5 M 1.5 M +1.58 +2.17 +2.65 +2.60 +1.51 +1.84 +1.05 +1.79 +3.04 +0.76 +1.35 +1.22 +0.89 +1.41 +3.20 +0.72 +1.22 +0.73 +1.43 +1.49 CLUBS FANS % VAR* *[since February 01, 2018 to March 01, 2018] +1 -1 +1 -1
  11. 11. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 11 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 55.9 M 55.3 M 21.0 M 11.9 M 11.8 M 11.1 M 10.8 M 8.9 M 6.4 M 5.7 M 20.000.000040.000.00060.000.000 235.9 M TOTAL FAN BASE EUROPE Instagram Ranking of the TOP 20 most followed European Football Clubs on Instagram REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC BAYERN MÜNCHEN PSG CHELSEA FC FC ARSENAL JUVENTUS FC MANCHESTER CITY FC LIVERPOOL BORUSSIA DORTMUND ATLÉTICO DE MADRID AC MILAN LEICESTER CITY TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA SSC NAPOLI AS MONACO FC EVERTON 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 55.9 M 55.3 M 21.0 M 11.9 M 11.8 M 11.1 M 10.8 M 8.9 M 6.4 M 5.7 M 5.0 M 4.1 M 4.1 M 1.9 M 1.9 M 1.8 M 1.3 M 804 K 801 K 595 K +1.19 +0.99 +1.40 +1.71 +3.58 +1.72 +1.15 +1.61 +2.42 +3.08 +1.95 +1.75 +1.40 +0.51 +6.54 +1.10 +2.24 +2.75 +0.82 +0.26 CLUBS FANS % VAR* *[since February 01, 2018 to March 01, 2018] +1 -1 +1 -1
  12. 12. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 12 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 192.2 M [ TOTAL FANS ] 186.7 M 112.3 M 70.7 M 62.0 M 60.9 M 51.7 M 46.1 M 46.0 M 44.1 M 27.500.000082.500.00055.000.000110.000.000 1.2 B TOTAL FAN BASE EUROPE Social Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram fanbases REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC ARSENAL FC BAYERN MÜNCHEN PSG FC LIVERPOOL JUVENTUS FC MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR FC INTERNAZIONALE AS ROMA LEICESTER CITY OLYMPIQUE DE M. AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 192.2 M 186.7 M 112.3 M 70.7 M 62.0 M 60.9 M 51.7 M 46.1 M 46.0 M 44.1 M 35.5 M 23.5 M 21.8 M 14.2 M 11.9 M 11.8 M 9.6 M 8.2 M 7.9 M 6.2 M +0.76 +0.60 +0.63 +0.55 +0.74 +1.41 +2.11 +0.94 +0.99 +1.52 +0.27 +0.50 +0.55 +6.96 +5.93 +1.32 +0.14 +0.78 +0.15 +0.73 CLUBS FANS % VAR* *[since February 01, 2018 to March 01, 2018] +1 -1
  13. 13. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 13 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 20 5 CLUBS COUNTRIES EUROPE Clubs Social Media coverage of the 5 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN 359.0 M [ TOTAL FANS ] 111.4 M [ TOTAL FANS ] 67.8 M [ TOTAL FANS ] 400.7 M [ TOTAL FANS ] 84.4 M [ TOTAL FANS ]
  14. 14. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 14 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 488.1 M 436.1 M 105.5 M 55.5 M 15.4 M 11.9 M 11.7 M 8.9 M 8.1 M 4.5 M 1.2 B TOTAL FAN BASE EUROPE Social Brands 125.000.0000375.000.000250.000.000500.000.000 Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fanbase of the 204 sponsored European Football Clubs *[since February 01, 2018 to March 01, 2018] ADIDAS NIKE PUMA NEW BALANCE UMBRO KAPPA MACRON JOMA UNDER ARMOUR LE COQ SPORTIF JAKO ERREA LOTTO ERIMA HUMMEL KELME ACERBIS HS FOOTBALL UHLSPORT ELEV8 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 488.1 M 436.1 M 105.5 M 55.5 M 15.4 M 11.9 M 11.7 M 8.9 M 8.1 M 4.5 M 4.5 M 3.6 M 2.6 M 2.3 M 2.2 M 867 K 821 K 806 K 793 K 690 K +0.81 +1.23 +0.64 +0.90 +0.83 +0.69 +0.71 +1.46 +4.14 +0.39 +0.34 +0.43 +2.65 +0.90 +1.21 +1.46 +1.14 +0.79 +0.76 +0.52 CLUBS FANS % VAR*
  15. 15. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 15 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB EUROPE Tech Brands TECH BRANDS on jerseys coverage in relation to the 204 sponsored European Football Clubs 204 34 CLUBS TECH BRANDS
  16. 16. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 16 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Thank you for watching Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain. You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram) and Tech Brands on jerseys of the first and second division. OR GO TO CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW D O W N L O A D SPORT.IQUII.COM
  17. 17. MAR 2018 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. #SPORTINSIGHT 17 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB 1st Edition - September 2017 First Divisions of the main 5 European Leagues 5th Edition - February 2018 NEW ENTRY Transfer window effect on social media + Dugout data 2nd Edition - October 2017 NEW ENTRY Second Divisions of the main 5 European Leagues 3rd Edition - November 2017 NEW ENTRY TOP 20 European Players 6th Edition - March 2018 NEW ENTRY YouTube data 4th Edition - December NEW ENTRY Social Media growth 7th Edition - 16 Aprile 2018 COMING SOON Keep following us to find it out! The European Football Club (r)evolution
  18. 18. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. MAR 2018 L ASTUPDA TE #SPORTINSIGHT 18 / 18SPORT.IQUII.COMTHE EUROPEAN FOOTBALL CLUB Data are collected through proprietary tools and concern European Football Clubs participating in the first national division in England, France, Germany, Italy, Spain. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on March 01, 2018. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2018 IQUII s.r.l. All rights reserved. Methodology and Specs V. 6.0 - 15.03.18 [first release] Version 6.0

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