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A Data-Driven Analysis focused on Basketball and Social Media
“THE BASKETBALL LEAGUE” REPORT
@2019 IQUII SRL.THE CONTENT O...
IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity
was focused on IT and security s...
IQUII SPORT 4
FANIZE: THE FAN ENGAGEMENT & LOYALTY PLATFORM 6
SPORTXP: THE SPORT PLATFORM FOR CLUBS 7
PLAYERXP: THE SPORT ...
SPORT MARKETING & FAN ENGAGEMENT
Understanding main stakeholders' strategies and anticipating Sport Industry
trends, to en...
Nowadays, the implementation of a strategy needs to be planned with a data-driven
approach.
With this in mind, our two rep...
FOLLOW US ONFOLLOW US ON
WHO CHOSE US
FIR - FEDERAZIONE ITALIANA RUGBY
FROSINONE CALCIO
CONTACT US INFO@IQUII.COM
Thefanen...
FROSINONE CALCIO
VIRTUS ROMA
VENEZIA FC
CONTACT US INFO@IQUII.COM FOLLOW US ON
The new frontier of fan engagement
where su...
CONTACT US INFO@IQUII.COM FOLLOW US ON
The web and mobile platform designed
to make the athlete a real brand,
turning him ...
Basketball Leagues included in this overview
I T A L Y
F I R S T D I V I S I O N 1 6 C L U B S
LBA SERIE A
S E C O N D D I...
ITALY SnapShot / Overview
3
LEAGUES
47
CLUBS
19
BRANDS
1.7 M+ 1.24%*
FANS
Total LEAGUES analyzed: LBA Serie
A, LNP Serie A...
0
43.0 K
86.0 K
129.0 K
172.0 K
171.8 K
106.2 K
54.9 K
47.4 K
37.8 K 36.5 K
27.8 K 27.7 K 26.0 K 25.7 K
CLUBS FANS % VAR*
...
0
11.5 K
23.0 K
34.5 K
46.0 K
57.5 K
46.1 K
25.9 K
12.1 K 12.0 K 11.5 K 10.8 K
9.9 K
8.8 K 8.6 K 8.0 K
CLUBS FANS % VAR*
0...
0
19.0 K
38.0 K
57.0 K
76.0 K
95.0 K
76.8 K
40.2 K
22.7 K 22.7 K
20.5 K 19.8 K
16.1 K 15.5 K 15.1 K
13.1 K
CLUBS FANS % VA...
0
3.0 K
6.0 K
9.0 K
12.0 K
11.8 K
4.1 K
2.1 K
1.7 K 1.7 K 1.6 K 1.5 K 1.5 K 1.4 K 1.3 K
CLUBS FANS % VAR*
01 A|X ARMANI EX...
0
43.0 K
86.0 K
129.0 K
172.0 K
306.5 K
176.5 K
85.0 K
72.8 K
71.7 K 62.6 K
58.9 K 53.7 K 48.6 K 48.0 K
CLUBS FANS % VAR*
...
70%
10%
20%
OVEST
EST
ITALY Clubs
1.1 M
[ TOTAL FANS ]
81 K
[ TOTAL FANS ]
143 K
[ TOTAL FANS ]
CLUBS
47
LEAGUES
3
Social ...
0
89.5 K
179.0 K
268.5 K
358.0 K
357.7 K
306.5 K 301.5 K
164.9 K
135.5 K
94.4 K
62.5 K 58.9 K
48.0 K
37.6 K
SPONSORS FANS ...
17.02%
2.13%
2.13%
10.64%
6.38%
6.38%
4.26%
4.26%
2.13%
2.13%
2.13%2.13%
2.13%
2.13%
2.13%
2.13%
2.13%
2.13%
25.53%
ITALY ...
Thank you for reading
Download the full Report for a full in-depth analysis of the top 3 Italian Basketball leagues:
LBA S...
The Basketball League
(R)evolution
SEE YOU IN JUNE
5th Edition
Keep following us to discover it!
4th Edition - May 2019
NE...
Edition 4
Version 1.0 - 03.05.19
[first release]
Methodology and Specs
Data are collected through proprietary tools and co...
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"The Basketball League" Report *4th edition* | #SportInsight

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IQUII Sport presents the fourth edition of #TBLReport, the tool to analyse basketball under the social media standpoint, which now includes the analysis on Serie A2 Est players.

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"The Basketball League" Report *4th edition* | #SportInsight

  1. 1. A Data-Driven Analysis focused on Basketball and Social Media “THE BASKETBALL LEAGUE” REPORT @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 1 / 21
  2. 2. IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded software, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group "Be", a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 2 / 21 @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
  3. 3. IQUII SPORT 4 FANIZE: THE FAN ENGAGEMENT & LOYALTY PLATFORM 6 SPORTXP: THE SPORT PLATFORM FOR CLUBS 7 PLAYERXP: THE SPORT PLATFORM FOR ATHLETES 8 LBA Serie A 10 LNP Serie A2 Ovest 19 LNP Serie A2 Est 28 ITALY: Overview 37 LBA Serie A: Players 51 LNP Serie A2 Ovest: Players 56 LNP Serie A2 Est: Players 61 TBL (R)EVOLUTION 66 Summary THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 3 / 21
  4. 4. SPORT MARKETING & FAN ENGAGEMENT Understanding main stakeholders' strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. INNOVATION TECHNOLOGY & SPORT PLATFORMS Outlining the relationship between sport and new technologies, deepening CRM and membership platform development studying technologies for clubs, associations and sports events. DATA MONETIZATION Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. INSIGHTS & REPORTS Collecting and analysing data, producing reports and infographics about clubs, players, events and the new eSports scenario. In August 2017 IQUII Sport has been launched, the Business Unit designed to study and deepen four Sport Industry areas: THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 4 / 21
  5. 5. Nowadays, the implementation of a strategy needs to be planned with a data-driven approach. With this in mind, our two reports were born: "The European Football Club" Report for football and "The Basketball League" Report for basketball. These studies deal with the presence of the main stakeholders of the related sports on social media, highlighting variations and overtakes on a monthly basis. The aim of IQUII Sport is to realize and to offer tools supporting clubs, brands and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases. OUR CLIENTS THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 5 / 21
  6. 6. FOLLOW US ONFOLLOW US ON WHO CHOSE US FIR - FEDERAZIONE ITALIANA RUGBY FROSINONE CALCIO CONTACT US INFO@IQUII.COM Thefanengagementandloyaltyplatform based on gamification and rewarding dynamics, able to engage the user in the transactional phase (after the purchase) and in the pre-transactional one. The tool to centralize the authentication and the building of users’ records, aggregatingdata,profilingandacquiring relevant info to create a structured database. The touchpoint, based on an own algorithm, to activate new revenue models, realizing targeted campaigns and even more solid and effective loyalty & membership strategies. CONTACT US INFO@IQUII.COM OR GO TO FANIZE.ITC O N T A C T U S ENGAGE FANS MONETIZE THEM THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 6 / 21
  7. 7. FROSINONE CALCIO VIRTUS ROMA VENEZIA FC CONTACT US INFO@IQUII.COM FOLLOW US ON The new frontier of fan engagement where supporters will experience personalised features dedicated to the world of their club. The software born to acquire a constant flow of data and to optimise the acquisition, membership and monetization processes. WHO CHOSE US OR GO TO SPORTXP.NETC O N T A C T U S OUR HUB YOUR STRATEGY The sport platform designed to offer a complete fan experience able to transform the fan from just a user to an active part of the community. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 7 / 21
  8. 8. CONTACT US INFO@IQUII.COM FOLLOW US ON The web and mobile platform designed to make the athlete a real brand, turning him into a strategic asset for the business world. The innovative digital space to get in touch with the fanbase in a new and deeper way, for a closer and more interactive relationship. The sport platform aimed at optimising the fans’ data gathering process and improving their engagement. CONTACT US INFO@IQUII.COM FOLLOW US ON GIORGIO CHIELLINI WHO CHOSE US GIANLUIGI BUFFON OR GO TO PLAYERXP.ITC O N T A C T U S WE ASSIST YOU SCORE THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 8 / 21
  9. 9. Basketball Leagues included in this overview I T A L Y F I R S T D I V I S I O N 1 6 C L U B S LBA SERIE A S E C O N D D I V I S I O N 1 5 C L U B S LNP SERIE A2 OVEST S E C O N D D I V I S I O N 1 6 C L U B S LNP SERIE A2 EST THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 9 / 21
  10. 10. ITALY SnapShot / Overview 3 LEAGUES 47 CLUBS 19 BRANDS 1.7 M+ 1.24%* FANS Total LEAGUES analyzed: LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. Total LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est BASKETBALL CLUBS analyzed. Total LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est TECH BRANDS analyzed. Total Facebook, Twitter, Instagram, YouTube FANS of the LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est Basketball Clubs analyzed. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 10 / 21
  11. 11. 0 43.0 K 86.0 K 129.0 K 172.0 K 171.8 K 106.2 K 54.9 K 47.4 K 37.8 K 36.5 K 27.8 K 27.7 K 26.0 K 25.7 K CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 171.8 K -0.02 02 BANCO DI SARDEGNA SASSARI 106.2 K +0.67 03 SEGAFREDO VIRTUS BOLOGNA 54.9 K +0.41 04 DOLOMITI ENERGIA TRENTINO 47.4 K +0.10 05 OPENJOBMETIS VARESE 37.8 K +0.20 06 UMANA REYER VENEZIA 36.5 K +0.16 07 GERMANI BASKET BRESCIA 27.8 K +0.38 08 ACQUA S.BERNARDO CANTÙ 27.7 K +0.28 09 GRISSIN BON REGGIO EMILIA 26.0 K -0.03 10 LAVOROPIÙ FORTITUDO BOLOGNA 25.7 K +3.67 +111 HAPPY CASA BRINDISI 24.6 K +1.79 -112 UNIEURO FORLÌ 24.4 K +0.14 13 VIRTUS ROMA 22.0 K +3.14 14 BENFAPP CAPO D'ORLANDO 21.3 K +0.47 +115 ALMA TRIESTE 21.0 K +1.95 -116 FIAT TORINO 21.0 K +0.26 17 SIDIGAS AVELLINO 19.8 K +0.28 18 TEZENIS VERONA 18.8 K +0.69 19 DE' LONGHI TREVISO 17.5 K +0.60 20 VANOLI CREMONA 14.5 K +1.34 982 K TOTAL FANBASE ITALY Facebook Ranking of the TOP 20 most followed Basketball Clubs on Facebook, playing in LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. *[from March 25, 2019 to April 25, 2019] 11 / 21
  12. 12. 0 11.5 K 23.0 K 34.5 K 46.0 K 57.5 K 46.1 K 25.9 K 12.1 K 12.0 K 11.5 K 10.8 K 9.9 K 8.8 K 8.6 K 8.0 K CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 46.1 K +0.29 02 BANCO DI SARDEGNA SASSARI 25.9 K +0.36 03 ACQUA S.BERNARDO CANTÙ 12.1 K +0.23 04 OPENJOBMETIS VARESE 12.0 K +0.17 05 VIRTUS ROMA 11.5 K +1.87 06 UMANA REYER VENEZIA 10.8 K +0.28 07 SEGAFREDO VIRTUS BOLOGNA 9.9 K +0.75 08 GRISSIN BON REGGIO EMILIA 8.8 K +0.22 09 HAPPY CASA BRINDISI 8.6 K +0.36 10 DOLOMITI ENERGIA TRENTINO 8.0 K +0.24 11 SIDIGAS AVELLINO 7.0 K +0.49 12 VANOLI CREMONA 6.7 K +0.34 13 BENFAPP CAPO D'ORLANDO 6.3 K +0.14 14 ORIORA PISTOIA 6.0 K +0.17 15 EDILNOL PALLACANESTRO BIELLA 5.0 K 0 16 GERMANI BASKET BRESCIA 4.2 K +0.26 17 ALMA TRIESTE 4.0 K +0.72 18 TEZENIS VERONA 3.7 K +0.30 19 NOVIPIÙ CASALE MONFERRATO 3.5 K +0.06 20 VL PESARO 2.9 K +0.73 239 K TOTAL FANBASE ITALY Twitter Ranking of the TOP 20 most followed Basketball Clubs on Twitter, playing in LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. *[from March 25, 2019 to April 25, 2019] 12 / 21
  13. 13. 0 19.0 K 38.0 K 57.0 K 76.0 K 95.0 K 76.8 K 40.2 K 22.7 K 22.7 K 20.5 K 19.8 K 16.1 K 15.5 K 15.1 K 13.1 K CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 76.8 K +1.03 02 BANCO DI SARDEGNA SASSARI 40.2 K +3.10 +103 UMANA REYER VENEZIA 22.7 K +1.46 -104 GRISSIN BON REGGIO EMILIA 22.7 K +0.61 05 LAVOROPIÙ FORTITUDO BOLOGNA 20.5 K +9.16 06 SEGAFREDO VIRTUS BOLOGNA 19.8 K +6.29 07 DOLOMITI ENERGIA TRENTINO 16.1 K +1.65 08 GERMANI BASKET BRESCIA 15.5 K +3.54 09 SIDIGAS AVELLINO 15.1 K +1.25 10 HAPPY CASA BRINDISI 13.1 K +4.46 11 FIAT TORINO 12.4 K +1.23 12 ACQUA S.BERNARDO CANTÙ 11.9 K +2.93 13 OPENJOBMETIS VARESE 11.4 K +2.65 14 VANOLI CREMONA 10.2 K +4.14 15 ALMA TRIESTE 10.2 K +4.94 16 TEZENIS VERONA 8.9 K +2.46 17 DE' LONGHI TREVISO 8.9 K +3.34 +218 VIRTUS ROMA 8.6 K +9.75 -119 BENFAPP CAPO D'ORLANDO 8.3 K +2.12 -120 ORIORA PISTOIA 8.1 K +1.65 447 K TOTAL FANBASE ITALY Instagram Ranking of the TOP 20 most followed Basketball Clubs on Instagram, playing in LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. *[from March 25, 2019 to April 25, 2019] 13 / 21
  14. 14. 0 3.0 K 6.0 K 9.0 K 12.0 K 11.8 K 4.1 K 2.1 K 1.7 K 1.7 K 1.6 K 1.5 K 1.5 K 1.4 K 1.3 K CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 11.8 K +0.59 02 BANCO DI SARDEGNA SASSARI 4.1 K +12.73 03 ACQUA S.BERNARDO CANTÙ 2.1 K +0.44 04 LAVOROPIÙ FORTITUDO BOLOGNA 1.7 K +4.58 05 UMANA REYER VENEZIA 1.7 K +1.69 06 BENFAPP CAPO D'ORLANDO 1.6 K +0.19 07 NOVIPIÙ CASALE MONFERRATO 1.5 K +2.46 08 OPENJOBMETIS VARESE 1.5 K +1.24 09 GRISSIN BON REGGIO EMILIA 1.4 K +0.57 10 DOLOMITI ENERGIA TRENTINO 1.3 K +1.68 11 UNIEURO FORLÌ 1.3 K +0.96 12 VL PESARO 1.2 K +1.22 13 GERMANI BASKET BRESCIA 1.2 K +1.44 14 VIRTUS ROMA 1.1 K +6.23 15 ALMA TRIESTE 959 +5.97 16 HAPPY CASA BRINDISI 901 +0.90 17 FIAT TORINO 847 +0.24 18 AXPO LEGNANO 844 +1.56 19 TEZENIS VERONA 796 +5.71 20 EDILNOL PALLACANESTRO BIELLA 734 +0.82 45 K TOTAL FANBASE ITALY YouTube Ranking of the TOP 20 most followed Basketball Clubs on YouTube, playing in LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. *[from March 25, 2019 to April 25, 2019] 14 / 21
  15. 15. 0 43.0 K 86.0 K 129.0 K 172.0 K 306.5 K 176.5 K 85.0 K 72.8 K 71.7 K 62.6 K 58.9 K 53.7 K 48.6 K 48.0 K CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 306.5 K +0.31 02 BANCO DI SARDEGNA SASSARI 176.5 K +1.42 03 SEGAFREDO VIRTUS BOLOGNA 85.0 K +1.81 04 DOLOMITI ENERGIA TRENTINO 72.8 K +0.49 05 UMANA REYER VENEZIA 71.7 K +0.62 06 OPENJOBMETIS VARESE 62.6 K +0.65 07 GRISSIN BON REGGIO EMILIA 58.9 K +0.27 08 ACQUA S.BERNARDO CANTÙ 53.7 K +0.85 09 GERMANI BASKET BRESCIA 48.6 K +1.38 +110 LAVOROPIÙ FORTITUDO BOLOGNA 48.0 K +5.98 -111 HAPPY CASA BRINDISI 47.3 K +2.24 +112 VIRTUS ROMA 43.2 K +4.12 -113 SIDIGAS AVELLINO 42.4 K +0.64 14 BENFAPP CAPO D'ORLANDO 37.6 K +0.76 15 FIAT TORINO 36.9 K +0.61 16 ALMA TRIESTE 36.2 K +2.74 17 UNIEURO FORLÌ 33.8 K +0.35 18 TEZENIS VERONA 32.2 K +1.25 19 VANOLI CREMONA 31.8 K +2.01 20 DE' LONGHI TREVISO 28.6 K +1.49 1.7 M TOTAL FANBASE ITALY Social TOP 20 most followed LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est basketball clubs, based on the aggregate Facebook, Twitter, Instagram and YouTube fanbases. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport *[from March 25, 2019 to April 25, 2019] @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 15 / 21
  16. 16. 70% 10% 20% OVEST EST ITALY Clubs 1.1 M [ TOTAL FANS ] 81 K [ TOTAL FANS ] 143 K [ TOTAL FANS ] CLUBS 47 LEAGUES 3 Social Media coverage of the 3 leagues based on the presence of their related Basketball clubs in the "Italian TOP 20 most followed teams" chart. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport *[from March 25, 2019 to April 25, 2019] @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 16 / 21
  17. 17. 0 89.5 K 179.0 K 268.5 K 358.0 K 357.7 K 306.5 K 301.5 K 164.9 K 135.5 K 94.4 K 62.5 K 58.9 K 48.0 K 37.6 K SPONSORS FANS % VAR* 01 ERREA 357.7 K +1.07 02 EA7 EMPORIO ARMANI 306.5 K +0.31 03 EYE SPORT 301.5 K +1.78 04 MACRON 164.9 K +1.63 05 SPALDING 135.5 K +0.56 06 ADIDAS 94.4 K +2.30 07 JOMA 62.5 K +0.87 08 SPORTIKA 58.9 K +0.27 09 SDAYS 48.0 K +5.98 10 LEGEA 37.6 K +0.76 11 KAPPA 36.9 K +0.61 12 GIVOVA 24.0 K +1.05 13 NIKE 16.6 K +1.56 14 ZEUS 15.2 K +0.38 15 FOURTEEN 14.8 K +1.04 16 GEMS 11.1 K +0.23 17 GIOSPORT 11.0 K +2.17 18 ACERBIS 9.6 K +2.92 19 B.BOX 7.0 K +3.25 1.7 M TOTAL FANBASE ITALY Social Brands Potential Social Media exposition of the Tech Brands in relation to the total fanbase of the 47 sponsored basketball clubs. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport *[from March 25, 2019 to April 25, 2019] @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 17 / 21
  18. 18. 17.02% 2.13% 2.13% 10.64% 6.38% 6.38% 4.26% 4.26% 2.13% 2.13% 2.13%2.13% 2.13% 2.13% 2.13% 2.13% 2.13% 2.13% 25.53% ITALY Tech Brands CLUBS 47 TECH BRANDS 19 TECH BRANDS coverage in relation to the 47 sponsored Basketball Clubs. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport *[from March 25, 2019 to April 25, 2019] @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 18 / 21
  19. 19. Thank you for reading Download the full Report for a full in-depth analysis of the top 3 Italian Basketball leagues: LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. You will find data and rankings related to the Italian Basketball clubs and the potential exposure of their Tech Brands on the main social media (Facebook, Twitter, Instagram and YouTube). OR GO TO SPORT.IQUII.COM CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 19 / 21
  20. 20. The Basketball League (R)evolution SEE YOU IN JUNE 5th Edition Keep following us to discover it! 4th Edition - May 2019 NEW ENTRY TOP 20 LNP Serie A2 Est Players 1st Edition - February 2019 LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est clubs and brands 2nd Edition - March 2019 NEW ENTRY TOP 20 LBA Serie A Players 3rd Edition - April 2019 NEW ENTRY TOP 20 LNP Serie A2 Ovest Players THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 20 / 21
  21. 21. Edition 4 Version 1.0 - 03.05.19 [first release] Methodology and Specs Data are collected through proprietary tools and concern Italian Football Clubs participating in LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on April 25, 2019. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram, YouTube accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2019 IQUII s.r.l. All rights reserved. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport @2019 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 21 / 21

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